Berlin, Germany: Mestre, one of the preferred starting point for visitors to Venice, was chosen by Plateno Group as the address of their first 7 Days Premium hotel in Italy.
Due to its strategic location in one of the most visited tourist destinations on the Continent, 7 Days Premium Venice Mestre marks a major leap forward on the European market for the group. With about 200000 residents, Mestre is the most populated urban area of the mainland of Venice. From here, the iconic Centro Storico of Venice is accessed within minutes, and future guests of the hotel will also enjoy close proximity to the Marco Polo International Airport (IATA: VCE, ICAO: LIPZ), and good connection to the Venice Cruise Terminal.
7 Days Premium Venice Mestre fills the gap in accommodation on the mainland, providing opportunities of lodging for guests who often face difficulty in finding affordable hotels in this neighborhood. Most developments focused on the luxury segment, while 7 Days Premium addresses the mid-range needs. The hotel is ideally located right next to the train station on the mainland side of the bridge that connects the Island of Venice with this area and the airport. Future guests will enjoy this new development that allows them to stay in Venice for longer than a day trip.
The development is also significant, considering that Italy is a steadily growing market for Chinese tourists. Specifically, Venice has ranked in the top three Italian destinations in the past few years, alongside Milan and Florence. However the CAGR in Chinese travel to Italy peaked at close to 4 Million, which means an 18% increase over the previous year, Plateno Group targets every traveler demographic, from leisure, to corporate, and off-season tourists.
Headquartered in Vienna, MTK Gruppe is responsible for the development of this 208 room hotel project. As an investor in 7 Days Premium Venice Mestre, MTK Gruppe is the landholder of this plot since early 2016, and has already started building four different categories of hotels there. The whole project boasts a gross floor area of 27,000 square meters, which includes two parking lots, aimed to offer guests approximately 600 parking spaces. The value of the project is estimated at €70 million euros, solely invested by by MTK Gruppe. Immovate Holding GmbH is responsible for project management.
