MEXICO CITY, MEXICO, Oct. 24, 2016 – NH Hotel Group officially celebrated the launch of its premium brand, NH Collection, in America on Wednesday, October 19 with the inauguration of the NH Collection Mexico City Reforma. The launch was celebrated with an official ceremony at the new hotel, and was attended by Enrique de la Madrid, Secretary of Tourism of the Mexican Federal Government, and Luis Fernández-Cid de las Alas Pumariño, Spanish ambassador in Mexico.
Framed by the Group's business plan, the arrival of NH Hotel Group's flagship brand in the upscale segment, NH Collection, marks a milestone in the company's development and reiterates NH's firm commitment to fostering worldwide expansion of its most exclusive brand. Currently, NH Hotel Group operates nearly 400 hotels in 30 countries across Europe, America, and Africa, 66 of which are operated under the NH Collection trademark.
NH Collection aims at exceeding the expectations of guests, whether for business or leisure. The brand is targeted at travelers looking for excellent service and, above all, a unique and unforgettable experience in strategic city spots across leading international destinations. NH Collection offers extraordinary experiences in unique and distinguished buildings, combining meticulous attention to detail, exceptional guest services, innovative products, the latest technology, and excellent gastronomy.
“We are truly proud to be here in Mexico today to present one of our most ambitious propositions. The arrival of our NH Collection brand in Latin America is proof of our strategic commitment to this region in which we plan to continue to grow, led by our unique guest proposition,” said Ramón Aragonés, Global Managing Director of NH Hotel Group. “We aspire to become your hotel of choice whenever you are planning a city trip or meeting, whether for business or leisure.”
NH Collection Mexico City Reforma
Located in the heart of the financial and tourist district in Mexico City, NH Collection Mexico City Reforma is was recently refurbished and rebranded. The hotel has 306 rooms, in which its guests can enjoy the extraordinary of Brilliant Basics devised especially for the Group's flagship establishments.
The hotel’s Obvio restaurant fuses the best of Mexican cuisine with international flavours, combining up ingredients such as the black olive, Cotija cheese and the cuitlacoche wild mushroom. The hotel also has a unique circular bar – Bar 155 – where guests can sip on European cocktails mixed with notes that recall the roots and emotions of Mexican culture, and fresh fruit and vegetable juices made on the spot to the customer’s liking. The NH Collection Mexico City Reforma is rounded out with 10 fully-equipped meeting and event rooms, a heated outdoor pool, a terrace and a full-service fitness center.
Mexico currently has more hotels in the pipeline than any other NH Hotel Group market. More specifically, the company has seven hotels with close to 1,000 rooms under development in destinations such as Mexico City, Puebla, Monterrey, Mérida, San Luis de Potosí and León. In León, the Group is due to inaugurate the new NH Collection León Poliforum this November.
“The tourism sector in Mexico is fast-growing but it is also highly competitive. The presence and strategic commitment of chains such as NH Hotel Group to Mexico and Latin America is definitely excellent news as it will allow our visitors to enjoy a premium-quality hotel offering across the country's top cities, ” said Enrique de la Madrid, Secretary of Tourism in the Federal Government during his presentation during the brand launch ceremony.
‘Feel the Extraordinary’ – NH Collection Properties in North and South America
NH Hotel Group operates 60 hotels in 11 countries in North and South America, 19 of which are under the Group's upscale brand; the latter establishments are located in Argentina, Chile, Colombia, Ecuador and Mexico. The company plans to continue adding to its Latin American portfolio of NH Collection properties; with four new hotels in the pipeline, expected to open in Mexico and Chile between 2016 and 2018.
“The launch of our newest brand in the two continents is designed to surprise travelers looking for personalized attention, exclusive service, premium-quality, and comfortable facilities in international destinations,” said Eduardo Bosch, NH Hotel Group's Managing Director America. “With this launch, NH Hotel Group is reiterating its interest in spreading their memorable experiences throughout America.”
The company currently operates 12 hotels with over 2,000 rooms in Mexico. There are six NH Collection hotels in the country between Mexico City (NH Collection Mexico City Airport T2, NH Collection Mexico City Santa Fe and NH Collection Mexico City Reforma); Monterrey (NH Collection Monterrey); and Guadalajara (NH Collection Guadalajara Providencia and NH Collection Guadalajara Centro Histórico). This hotel was the latest to be added to the Group's portfolio in Mexico, and achieves the perfect mix of legacy architecture combined with the comfort and facilities of a modern hotel. It features spacious guest rooms with magnificent views of the city, full-service event rooms, a restaurant serving Mexican and international cuisine and a well-equipped fitness center.
