Powerful and exclusive analytics tool allows businesses to analyze all stages of the customer journey by marketing channel and source
February 23, 2017, Santa Clara, CA – The proliferation of multiple devices accompanied by the evolution of customer behavior has created new challenges in tracking and understanding customer journey for many online and omnichannel business in verticals such as online retail, banking, and hospitality. The customer path to conversion is increasingly complex and confusing due to so many different devices, channels and visits.
Milestone has solved the customer journey puzzle and created an exclusive and first of its kind tool to understand and illustrate customer journey in all stages by marketing channel and source. This tool allows you to explore and understand customer journey in order to improve your marketing programs and spend more effectively.
Milestone Analytics allows users to visually:
- Understand the relative contribution of all marketing channels (See image 1)
- Identify problems and opportunities in all stages via channel, medium and source (See image 2)
- See what changes may be needed in marketing spend (See image 3)
The customer journey funnel can be broadly divided into four stages depending on the objective and/or intent of the customer. The first stage is Awareness – brand and website visibility are critical in this stage. The second stage of Consideration is driving visitors and traffic to the website. Engagement is focused on microconversions. Lastly, is conversion turn into customers.
CUSTOMER JOURNEY FUNNEL
“Google Analytics is great, but can be very frustrating, because it omits critical channel, medium and source data regardless of the stages of the customer journey,” said Anil Aggarwal, Milestone CEO, “Now Milestone Analytics is bringing data points from across the customer journey together to present a completely new and rich analytical experience that is truly representative of how consumers engage with your brand.”
Digital marketers interested in learning more about how Milestone Analytics can drive revenue and significantly improve digital presence, can meet with Milestone at the upcoming SMX West conference in San Jose, CA March 21 – 23.
Understand the relative contribution of all marketing channels. 
IMAGE 1
Identify problems and opportunities in all stages via channel, medium and source. 
IMAGE 2
See what changes may be needed in marketing spend. 
IMAGE 3
About Milestone Analytics Milestone Analytics allows 24/7 access to your data organized from different sources; website, local listings, social media, reviews and paid search. Milestone Analytics empowers the eCommerce Manager to understand and act from one integrated dashboard that provides easy access to actionable real-time data, allows managers to take action right from the dashboard to manage digital marketing, reduces the cost of your distributed marketing effort and eliminates juggling between interfaces and managing multiple login's and passwords.
