ATLANTA–August 29, 2017– Roger A. Miller, an Atlanta-based hospitality industry veteran, announced the launch of R.A. Miller, LLC, a hospitality sales & marketing services and consulting practice nationwide. Mr. Miller serves as president of the firm.
As a multi-unit hospitality veteran of 30+ years, Mr. Miller offers results-driven, executive sales & marketing expertise to the industry. He brings a depth of experience as a strategist, trainer, leader, coach, mentor and industry resource for full service, select service, extended stay, resort and independent brands.
“In working with Roger in both a multi-unit and full-service hotel capacity over the last 20 years, he has always been a results-oriented sales and marketing specialist who is passionate and committed to the revenue success of each hotel, its management team, corporate support team, lender and investor,” said Vincent Bucci, Managing Director for Hilton’s Marco Island Beach Resort & Spa. “His focus and follow up to on-site technical guidance, training and support as well as his coaching, mentoring and leadership skills are second to none.”
Mr. Miller brings a track record of success to his new endeavor having represented more than 225 properties ranging in size from 60 to 600 rooms and $2.5 billion in assets across 42 states. His depth of knowledge across brands includes Marriott/Starwood, Hilton, Hyatt, IHG and Choice Hotels. He also has extensive experience with convention, resort and boutique independent hotels.
The new consulting practice offers a wide range of services including on property or multi-unit sales and marketing team deep dives, industry market segment and brand best practice training as well as proactive sales efforts vs. results analysis, training and coaching. Other “High Touch” services include feasibility study reviews for content maximization, interim multi-unit Vice President or Director of Sales & Marketing services and portfolio trade show representation.
Roger Miller’s formula for success: “When an above property sales and marketing support specialist dedicates their specialized skills, experiences and services to a hotel management team and sales staff, they will respond and reward those efforts by meeting revenue expectations, profitability and asset value increases. It’s all about serving."
