KEY WEST, FL — November 2017 — The Perry Hotel Key West at Stock Island Marina has announced the appointment of Jenny Lorenz as Sales & Marketing Manager. The 100-room boutique hotel opened its doors this summer on the private, 220-slip Stock Island Marina with features that include spacious guest rooms with waterfront views, two seafood-driven restaurants, and a posh pool deck with hammocks, a fire pit and direct marina access.
In her new role, Jenny will be responsible for implementing operational objectives to drive sales, developing field sales action plans, analyzing The Perry’s target markets and executing marketing plans to reach said markets. She will also oversee the coordination of meetings, events and room block sales in an effort to create unique group experiences and maximize revenue potential for the area’s newest hotel.
A Chicago native and graduate of the University of Wisconsin Whitewater, Jenny moved to Key West more than six years ago to pursue a career in marketing. In addition to bringing an expert knowledge of the destination to The Perry’s executive team, she has worked in various sales and marketing positions to hone her skills in sales, strategic planning, and event coordination.
Prior to working with The Perry, Jenny was Senior Marketing Strategist at Two Oceans Digital in Key West, Florida – a digital marketing agency that offers web design, SEO and advertising services. Here, she managed a diverse base of more than 200 clients, developed full digital marketing campaigns, and handled client recruitment. In her previous position as Marketing & Events Coordinator at Old Town Manor Inn & Rose Lane Villas Guesthouse in Key West, she was responsible for interpreting Google Analytics to increase web traffic and engagement, promoting local events, designing advertising graphics to align with company brand image, and social media management.
“I'm thrilled to join such a motivated team that’s taking Stock Island by storm” said Jenny. “I look forward to using my skills and experience to put this area on the map as a great option for Key West travelers seeking a tranquil getaway with great access to top destination activities. We have some exciting things in the works that will allows us to showcase Stock Island’s nautical history in an authentic way that exceeds the expectations of today’s modern traveler.”
Jenny is an avid runner and has completed five Chicago Marathons, three Keys100 Ultra-marathons, and two Ragnar Relays.
