DURHAM, NC (December 13, 2017) – Renowned hotel brand and management company Dream Hotel Group appoints Hans Luther as General Manager for Unscripted Durham, the first location for its newest lifestyle brand and hospitality concept Unscripted Hotels.
With nearly 15 years of experience in demanding environments, including the launch of two premier lifestyle hotels in Las Vegas and New York, Luther is a proven leader in driving new hotels to top- notch performance. His strategic vision, business acumen and passionate energy will be integral in the continued success of Unscripted Durham following its opening earlier this year.
“Hans brings a wealth of knowledge and expertise to Unscripted Durham, and we’re thrilled to welcome him to the team,” said Dream Hotel Group CEO Jay Stein. “With a diverse background in so many key aspects of running a hotel – from finance and strategic operations to business planning and general management – I am confident he will be an invaluable asset in helping us reach our goals.”
As general manager, Luther is responsible for the day-to-day management and operations of the 74-key hotel and its food & beverage outlets, including executive oversight, recruitment and development of staff, annual hotel budgets and assuring guest satisfaction. Luther most recently served as Hotel Task Force Consultant, Strategy & Operations, for Ian Schrager’s Public Hotel in New York City, and was previously Business Planning Manager for The Cosmopolitan of Las Vegas. He received his certificate of hospitality management from Cornell University in 2010, after building an extensive finance background working at Deutsche Bank for six years prior.
“Unscripted’s commitment to celebrating Durham’s amazing food scene, creative arts and culture, and entrepreneurial spirit provides an unmatched experience for everyone who walks through its doors,” said Hans Luther, General Manager, Unscripted Durham. “So much passion went into planning this hotel, and I couldn’t be more excited to be part of such a dynamic team and inspiring community.”
Unscripted Durham opened its doors on July 19, 2017, following a $19.5 million revitalization. The 1960s icon formerly known as the Jack Tar Motor Lodge features 74 well-appointed guest rooms and studios, and six locally inspired restaurants and bars, including an expansive rooftop pool deck and lounge and three restaurants flanking the street level. Maintaining its original architecture and signature mid-century modern façade, the building’s long glass windows, split-levels and minimalist lines are now accented by bright, bold colors, geometric patterns and custom murals. Each space is full of distinct character, just like the city of Durham.
Located at 202 N. Corcoran Street, Unscripted Durham is situated in the heart of historic downtown Durham and walking distance from the American Tobacco Campus, Durham Bulls Athletic Park, DPAC and some of the city’s finest restaurants and bars.
Life is best lived Unscripted. For more information on Unscripted Durham or to book a stay, please visit www.unscriptedhotels.com/durham.Stay up-to-date on the latest news in and around the hotel by reading the Unscripted blog at http://blog.unscriptedhotels.com/. Follow @UnscriptedDurham on Facebook and Instagram and @UnscriptedDurm on Twitter.
