Throwing out the spreadsheets, The Durham Hotel upgrades to automated revenue management system
MINNEAPOLIS – March 22, 2018 – In July of 2015, The Durham Hotel opened its doors for the first time as an independent hotel property; its historic building previously operated as a local bank for decades. Being in the heart of downtown Durham, NC—amidst a revitalization, increase in market hotel inventory and pricing instability in the market—The Durham Hotel saw the opportunity to change from a manual pricing system to an automated revenue management solution, continuing their efforts to maximize overall revenue opportunities.
IDeaS Revenue Solutions (IDeaS), the leading provider of revenue management software solutions and advisory services, was an easy choice for The Durham Hotel. Using continuous pricing—one of the flexible pricing options offered by IDeaS’ Ideal Pricing, group recommendations and SAS® High Performance Analytics, the hotel knew they found the provider proven to live up to their expectations.
“We knew that to rise above the competition, The Durham would need to stay on top of the technology,” said Craig Shipley, director of sales for The Durham Hotel. “While searching for a company with a robust system, we discovered there was no other provider better than IDeaS.”
The Durham Hotel is a unique, locally owned and operated hotel with 53 guest rooms and a value-centric philosophy. Personalized touches are provided to make any stay delightful, such as locally handmade blankets by Raleigh Denim©, Burt’s Bees© in-room gifts, classic continental breakfast and complimentary connectivity. Being familiar with IDeaS’ solutions and understanding its competitive advantages, The Durham decided it was time to implement IDeaS G3 Revenue Management System (RMS) to enhance their revenue strategy in a constantly changing market.
“The landscape and competitiveness in downtown Durham has continued to change, and we wanted to evolve with it,” added Shipley. “IDeaS G3 RMS is the best system out there. It has everything we were looking for to help us gain competitive advantage within the market.”
“We appreciate The Durham Hotel’s unique qualities of guest personalization and sense of community,” said Jane Stampe, managing director at IDeaS. “IDeaS is confident in our advanced analytics and that The Durham Hotel’s key performance indicators will offer a clear view into their most important information.”
