Livingston, New Jersey –April 2, 2018 – Having opened two hotels last year and one earlier this year, the Briad Lodging Group is continuing its impressive growth with new openings in the pipeline including a new build 150-room AC Hotel by Marriott.
The robust pipeline continues the Briad Lodging Group’s extensive growth over the past few years.
“With a long track record in hotel development, ownership and management, we believe we have a competitive edge in the hotel real estate niche market, primarily in the Tri-State area. We will keep our focus on premium-branded hotels under such flags as Marriott and Hilton,” said Brad Honigfeld, Founder, Chairman and Co-Chief Executive Officer, of The Briad Group. “We’ll continue to find great development opportunities in underserved markets. Having our own construction affiliate, we are able to build cost effectively and make difficult projects financially feasible.”
Briad Lodging Group’s growth plan is to develop, open and operate three to four hotels per year over the next several years.
Briad Lodging Group was formed in 1997, when Briad became a Marriott franchisee. Five years later, the company added Hilton to the portfolio. Since obtaining these franchise rights, Briad has developed more than $700 million in hotel real estate, concentrating on focused-service and extended stay hotels, including the Courtyard, Residence Inn, Springhill Suites, TownePlace Suites, Hilton Garden Inn and Homewood Suites brands. During the past decade, Briad has developed, operated and managed 35 properties and has built over 4,000 hotel rooms in the tri state area alone.
