New York, New York (June 2018) – Ash Bhasin, an accomplished hospitality veteran with over two decades of luxury hotel experience, has been named General Manager of Cachet Boutique NYC Hotel. The 105-room lifestyle property looks to Bhasin’s extensive experience in the luxury sector with its official debut this summer. Located a few blocks from Hudson Yards, Gotham West Market, Highline, Javits Center, and Times Square, the hotel is poised to be a leader in the gentrification of the neighborhood.
Bhasin brings a wealth of knowledge to this position, with a background including executive roles at Four Seasons Hotel New York, SoHo Grand Hotel and Tribeca Grand Hotel. Most recently, Bhasin was General Manager at the SIXTY SoHo Hotel, where he used his hospitality experience to support the refresh of the property into a luxury lifestyle hotel in New York City’s SoHo district.
“With a background leading luxury hotels in New York City, Mr. Bhasin could not be better positioned to manage alongside the executive team at Cachet Boutique NYC Hotel,” said Roberto Boscolo, Chief Operations Officer of Cachet Hospitality Group. “His dedication to exceptional service, personalization, and an elevated guest experience is truly in line with the vision of the Cachet brand.
In this role, Ash Bhasin will be responsible for the day-to-day operations, team management, and subsequent performance of Cachet Boutique NYC Hotel.
