CATEGORY NAME

Hospitality Financial Leadership: EFTEs, Productivity Measurements – Why Use Both

David Lund | October 19, 2020

By David Lund Most hotels measure payroll as a percentage of revenue or, as it is commonly referred to, labor cost percentage. This is not helpful. Why, you ask? Well, first of all, if sales magically increase because of an increase in the average room rate or average cover, your labor cost will automatically improve. Did anyone actually do anything better with the payroll? No. Or, if there is an increase in wages due to an outside force like the minimum wage increased, then your labor cost will suffer and did anyone actually do anything negative? No. So you see the limitations of labor cost percentage. Let me introduce the two differen

HotelSiteXPRESS Offers All-Inclusive Website Solution at Affordable Monthly Rates for Any Size Hotel

Lodging Interactive and Commingle:Engage | October 19, 2020

PARSIPPANY, NJ – October 19, 2020 - Lodging Interactive, a full-service digital marketing, social media engagement, and reputation management agency exclusively serving the hospitality industry, is making it possible for hotels to upgrade their existing website and digital marketing efforts through the company’s affordable, fully managed,  HotelSiteXPRESS services. “With our HotelSiteXPRESS services any property can now afford to upgrade their website to a mobile responsive and ADA compliant online sales machine,” said DJ Vallauri, Founder & CEO of Lodging Interactive. “And with limited marketing budgets going into 2021, pro

New 91-Room Courtyard by Marriott Set to Open in Portland, Oregon

Courtyard by Marriott | October 19, 2020

Portland, OR – October 19, 2020 – Courtyard by Marriott Portland East is scheduled to open its doors in Portland, Oregon this Wednesday, October 21st. Featuring an innovative lobby space as well as Courtyard’s latest contemporary room design, the new hotel provides flexibility and choices that allow guests to optimize and elevate their travel experience. Located at 2811 NE 181st Avenue, the 91-room hotel will operate as a Marriott franchise, owned by Lodging Management Northwest LLC and managed by InnVentures LLC of Tukwila, Washington. Whether traveling for business or pleasure, the Courtyard by Marriott Portland East offers gue

Study: In Era of COVID-19, Airlines and Airports Must Do More to Accommodate Stressed-Out Passengers

Florida Atlantic University | October 19, 2020

Personalized Profiles, Encouraging Messages Would Help Travelers Cope  BOCA RATON, Fla. (Oct. 19, 2020) – With the coronavirus crisis dealing the travel industry one of the biggest blows in its history, a new study from researchers at Florida Atlantic and Florida Gulf Coast universities suggests that airlines and airports should be doing more to help passengers cope with stress. Airlines and airports need to design services and create marketing strategies for passengers dealing with stressful leisure travel, according to Ye Zhang, Ph.D., and Melanie Lorenz, Ph.D., both of FAU, and Jase Ramsey, Ph.D., of FGCU. The study, published i

Siegel Sez – This Year’s Odd HITEC Pilgrimage

Douglas Rice | October 16, 2020

October 16, 2020 I took three flights last week and, yes, they were all horse related. I flew three legs on three airlines-- Southwest, Jet Blue and Delta. After meeting with friends who flew American and United, all I can say is stick to the three I mentioned. I can’t believe other airlines are packing people in. The three I flew all kept the middle seats empty and if you were lucky enough to get upgraded to first class on Delta they kept the seat next to you unoccupied. Maybe I am overreacting, but if our ultimate goal is to get people flying and staying in hotels again it helps knowing that some airlines are doing what they can to mak

Do You Want Your Emails to Have a Better “Open Rate?” Try These 6 Tipping Points Designed to Help You Accomplish That

Gary Hernbroth | October 15, 2020

By Gary Hernbroth "Irresistible attraction." "Curiosity." "Immediate attention." No, I'm not describing the light-headed feeling of romance. I'm describing three of the most critical elements that the subject line in your emails should contain. Just how important is the subject line? VERY. Without one -- and a good one, too -- your email is more likely to end up in the "delete" trash heap. TechJury reports that our average email inbox is 200 each day, with approximately 50% of them being spam. Alarmingly, 69% of email recipients report email as spam based solely on the subject line. Ouch! So what chance does your email h

Hotel Sales Habitudes for the Long Ride to a Slow Recovery

Doug Kennedy | October 15, 2020

By Doug Kennedy Now that we are beyond six months into this pandemic era, most hotel salespeople and their leaders have come to accept that it is going to be a long, slow ride to a full recovery. For those of us who have experienced loss, the emotions may have felt similar to moving through what grief counselors call the “Five Stages of Grief.” Although losing a loved one or going through a divorce is of course much worse than suffering a career disruption, the salespeople I speak with about this analogy seem to agree that their emotions have followed similar patterns. First, denial and waiting for something miraculous to happen to

What Paranormal Tourism Reveals About the Human Psyche

James Houran | October 15, 2020

By James Houran, Ph.D., Dallas October is ‘Halloween season’ – a fun cultural holiday for many people worldwide. It represents a socially sanctioned time of year when children and adults alike can escape to a realm of fantasy and mystery that involves the simultaneous expression of the ‘lighter’ and ‘darker’ sides of human nature. In addition to carving pumpkins, dressing in costume, and the nightly ritual of trick-or-treating, a favourite activity this month for many people is the psychosocial phenomenon known as ‘paranormal tourism.’ In fact, these excursions are very popular throughout the entire year. Over the past de







    LATEST VIDEOS:

    For more Videos (Click here)