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Top 5 Things You Need to Know Now in Hotel Digital Marketing: August Edition
Margaret Mastrogiacomo | August 18, 2020
By Margaret Mastrogiacomo As Q3 comes to an end and hoteliers prepare their Q4 digital strategy, it’s important to keep a pulse on the evolving digital landscape to make a greater impact on performance. This month, Google Search added flight and hotel features around COVID-19, Instagram launched Reels, and breaking the rules of typography becomes a budding design trend. From Search to Social Media and Design, here are the top 5 things you need to know now in hotel digital marketing. 1. Search: Google search adds flight and hotel features around COVID-19. After a few weeks of testing, Google has officially launched new flight search
AAHOA Elects New Secretary and Board Members
AAHOA | August 18, 2020
ATLANTA, Ga., Aug. 18 – Bharat Patel, CHO, of Sarasota, Fla., is the new AAHOA Secretary. Patel is the owner of Gulf Coast Hospitality Solutions, LLC. Previously, Patel served as Florida Regional Director on AAHOA’s Board of Directors. A record-setting number of eligible voters voted in this year’s election. The announcement came at the conclusion of AAHOA’s 2020 Virtual Convention & Trade Show. AAHOA members also elected the following individuals to the Board of Directors: Arkansas Regional Director: Chintu (Danny) Patel Florida Regional Director: Rahul I. Patel Georgia Regional Director: Vikesh (Vik) Zaver Greater
No Time for Timid Leadership – The Safe Restart of Tourism Is Possible
The World Tourism Organization (UNWTO) | August 18, 2020
The cost of the restrictions on travel introduced in response to the COVID-19 pandemic is there for all to see. Between January and May, the sudden and rapid fall in tourist arrivals cost an estimated $320 billion. That’s three times greater than the impact of the Great Recession of 2007-2009 on our sector – and this is just for the first five months of the year. The re-opening of borders to tourism is a welcome relief to millions who depend on our sector. But this alone is not enough, especially in view of recent announcements and measures which seem further and further away from the international coordination that UNWTO has been c
Report: Hotel Industry Facing Historic Wave of Foreclosures
AHLA | August 18, 2020
WASHINGTON (August 18, 2020) – A new national report shows that the hotel industry is facing a historic wave of foreclosures as the COVID-19 pandemic continues to devastate small business hotel owners and its workforce. Since the beginning of the pandemic the hotel segment has faced a historic number of delinquencies and is the most heavily hit sector of the commercial mortgage-backed securities (CMBS) market. Nearly 4,000 hotel industry leaders sent an urgent letter to Congress urging immediate action to help hotels avoid foreclosure and the loss of tens of thousands of jobs. The report, compiled by Trepp, shows that the percentage of
Aimbridge Hospitality Portfolio Expansion Continues
Aimbridge Hospitality LLC | August 18, 2020
DALLAS, Aug. 18, 2020Â - Aimbridge Hospitality, the leading, global, third-party hotel management company with more than 1,400 branded and independent properties across 49 states and 20 countries, is continuing to expand with new additions to its portfolio across all verticals. Since March 2020, Aimbridge Hospitality has added more than 40 properties with over 5,000 guest rooms to its portfolio in addition to over 30 properties in the pipeline as of August 15, 2020. CEO Dave Johnson said, "We are excited about our robust portfolio growth and look forward to a continued positive trajectory." The new additions to Aimbridge's managed po
NexGen Hotels Plans April 2021 Groundbreaking of Home2 Suites by Hilton in Des Plaines, Illinois
August 18, 2020
(Itasca, Illinois, Aug. 18, 2020) NexGen Hotels, a hotel development and management company, will break ground on its first Home2 Suites by Hilton this April. The property will be located at 1700 S. Higgins Rd. in Des Plaines, Illinois which is less than four miles from O’Hare International Airport The $16 million, five-story hotel has 107 suites and is scheduled to open the summer of 2022. NexGen Hotels is the general contractor and developer for the 63,000-square foot property. Origination Design based in Alpharetta, Georgia is the architect, and Genuine Hospitality Group located in St. Louis, Missouri will manage the hotel. H
JW Marriott, Anaheim Resort to Debut in Southern California
JW Marriott, Anaheim Resort | August 18, 2020
ANAHEIM, Calif. - JW Marriott, part of Marriott International, Inc., announces the opening of the JW Marriott, Anaheim Resort set to take place on Wednesday, August 19, 2020. Located at the Anaheim GardenWalk, just steps from Disneyland Resort® and the Anaheim Convention Center, the Anaheim hotel provides travelers a luxury, curated experience that exudes warmth and peace. Whether you visit to work, learn, or play, be among the first guests to take part in a luxurious stay in one of the property’s 466 lavish guest rooms, including 19 suites with quiet floors. Boasting barn door entrances to closets and bathrooms and large walk-in showe
6 Hospitality Trends for Rebuilding Consumer Trust as Hotels Reopen
EHL Insights | August 18, 2020
After what has been a dire time for hotels around the world, the industry is slowly rekindling its operations as lockdown is incrementally loosened. Alas, all is not as it once was. Increased health and safety concerns teamed with a heightened awareness for all things hygiene and social distancing mean hotels will first have to reassure their clientele that going on holiday is both safe and desirable. How will the industry go about regaining consumer trust? What hospitality trends will shape the new normal? EHL Insights presents 6 hypotheses. 1. Safety first Arguably the key factor in instilling trust among consumers is ensuring strict safe