Test-KP-24july

July 24, 2020

Humanizing Hotel Brands During COVID-19 Could Encourage Tourists to Return

July 23, 2020

Hotels should build an emotional attachment with tourists when communicating during crises such as the COVID-19 pandemic if they are to encourage them to return, according to new research. The study finds that crisis communication emphasizing shared emotional responses to risks enables tourists to humanize the hotel, which can subsequently create an emotional attachment. This attachment can then increase tourists’ intentions to visit once the crisis ends, which is crucial if the industry is to recover. Researchers from the Universities of East Anglia (UEA), Bath and West of England say their findings challenge the approach that domina

Nashville Short-Term Rental Performance Continued to Rise in June

STR | July 23, 2020

HENDERSONVILLE, Tennessee—Nashville short-term rental properties showed further improvement in June after higher occupancy was seen in May, according to STR. Occupancy for the sector increased 15.5% from May to June, reaching a level of 56.7%. In May, short-term rental occupancy was at 49.1%. STR, the leader in global hospitality benchmarking and analytics, maintains the world’s largest hotel performance database. Nashville is the first short-term rental market where STR is expanding its benchmarking offerings via a pilot study. Included in STR’s short-term rental sample are both multi-family and single-family short-term rentals,

STR: U.S. Hotel Results for Week Ending 18 July

STR | July 23, 2020

HENDERSONVILLE, Tennessee—U.S. hotel performance data for the week ending 18 July showed slightly higher occupancy and room rates from the previous week, according to STR. 12-18 July 2020 (percentage change from comparable week in 2019): Occupancy: 47.5% (-38.9%) Average daily rate (ADR): US$98.56 (-28.0%) Revenue per available room (RevPAR): US$46.87 (-56.0%) U.S. occupancy has risen week over week for 13 of the last 14 weeks, although growth in demand (room nights sold) has slowed recently. Aggregate data for the Top 25 Markets showed lower occupancy (40.3%) and ADR (US$97.16) than all other markets. Norfolk/Vir

STR: Canada Hotel Results for Week Ending 18 July

STR | July 23, 2020

HENDERSONVILLE, Tennessee—STR data for 12-18 July 2020 shows a continued steady rise in Canadian hotel performance but the same significant level of year-over-year declines. In comparison with the week of 14-20 July 2019, the industry reported the following: Occupancy: -57.1% to 33.3% Average daily rate (ADR): -31.6% to CAD122.94 Revenue per available room (RevPAR): -70.7% to CAD40.92 Two provinces reached a 40% occupancy level: British Columbia (44.5%) and Manitoba (41.9%). Vancouver (33.1%) was the only major market at or above the 30% mark. The lowest occupancy among provinces was reported in Prince Edward Island (

WTTC Warns Country-Wide Border Closures Could Seriously Stall Global Economic Recovery

July 23, 2020

Advises regional and local measures only to combat COVID-19 spikes Travel & Tourism sector will help power the global economic recovery London, UK: The World Travel & Tourism Council (WTTC) has warned governments around the world that further country-wide border closures could seriously jeopardise global economic recovery. WTTC is urging authorities to take a more carefully calibrated approach and introduce localised measures, and only when necessary. This would avoid blanket restrictions, prevent stalling the fragile economic recovery and not cripple the already bruised and battered Travel & Tourism sector. WTTC would su

Would You Fight to Make Your Customers Happy?

Shep Hyken | July 23, 2020

By Shep Hyken These are the kind of people—and the kind of company—you want to do business with. First, a little background. I was having a conversation with a colleague and came up with the idea that you shouldn’t have to fight with a company to get your problem resolved or for them to make you happy. They should want to make you happy. Just a couple days later I saw this idea in action, but with a twist. I was on a customer support call with a software company and their rep said, “I’ll need to talk to my manager. I’m on your side, and I’ll fight to make you happy.” Did he just say he would fight his manager to ma

Hotel GMs Share What They Are Doing to Welcome Guests Back Safely and Comfortably

David Berger | July 23, 2020

By David Berger As the hospitality industry realigns to new guest requirements it begins the process of reopening hotels across the U.S. While each of their situations are unique, hoteliers are navigating similar economic and environmental challenges. Now is the time for hotel operators to learn from one another while formulating and sticking to a selection of best practices to ensure guests feel as confident checking in now as they did one year ago. To take the pulse of the industry, I spoke with four hoteliers to better understand their reopening plans. The Gale South Beach aspires to open its doors to the public on October 16th. Whil