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Top 5 Things You Need to Know Now in Hotel Digital Marketing: July Edition
Margaret Mastrogiacomo | July 15, 2020
By Margaret Mastrogiacomo As hoteliers plan their Q3 marketing strategy, it’s important to keep a pulse on the evolving digital landscape to make a greater impact on performance. This month, Google announced updates to Google Image results, Twitter tests audio tweets, and CTV ads rise in popularity. From Search to Social Media and Design, here are the top 5 things you need to know now in hotel digital marketing. 1. Search: Google Image tests add more facts about images with the Knowledge Graph. Google announced it has launched a new feature within Google Image search on mobile to show quick facts about each image in search results.
Road to Recovery: Planning for a Marathon, Not a Sprint
Nancy Huang | July 15, 2020
By Nancy Huang The following article is part of a series on reopening tips and strategies for hotels, part of our Road to Recovery guide for hoteliers. Click here to access the complete guide. As countries loosen lockdown restrictions, hotels around the world are cautiously reopening and hoping to salvage what’s left of their high season, while simultaneously adjusting to a “new normal” of enhanced hygiene and social distancing in their daily operations. Unfortunately, while some countries of the world are confidently past the first wave of the pandemic, others are seeing their cases rise, even after having successfully broug
Recovery Is When Gen Zers and Millennials Travel for Business
Linchi Kwok | July 15, 2020
By Linchi Kwok Gen Z and Millennials are key to travel industry’s recovery That was the headline of a Travel Pulse report, which quoted a GlobalData survey. The survey suggests that younger and wealthier travelers would be the first to resume international leisure travel when the COVID-19 restrictions are lifted. Both generations belong to the younger group of travelers, with the oldest Millennials just turning 39 this year. That assumption is probably right, but Gen Zers and the Millennials have their concerns too. For example, Gen Z – “A worried generation” Gen Zers are those who were born after 1996 or 2000, dependi
Another Way to Amaze Your Customers: Pay Attention
Shep Hyken | July 15, 2020
By Shep Hyken I recently wrote about taking the extra step to deliver amazing service. There were three steps: pay attention, care about your customers and put forth extra effort. For this article, I want to focus on the first step—paying attention. Paying attention is more than just the first step. It may be the most important step. One of our readers, Scott Anderson, shared a story about staying at a resort in Mexico. The porter followed Scott and his wife to the room with their luggage. Scott mentioned to his wife how much he would love a Dr. Pepper. (Funny… Dr. Pepper was in the example of the aforementioned article.) He di
The Game-Changing Rules Around Revenue Optimization
Travel Outlook Hotel Reservations Call Center Services | July 15, 2020
Maximizing Revenue While Adhering to New Service Standards The global pandemic has turned everything on its head, with the hospitality industry hit particularly hard. As hotels slowly reopen, they must adjust their revenue strategies to ensure they drive demand while being careful with their pricing decisions. In such challenging times, it’s tempting to drop room rates to stimulate bookings. But for many travelers, the priority will not be price, but safety. A $100 discount on the room rate is unlikely to tempt the decision-making of many but could end up harming a hotel’s profitability if there’s very little demand to drive in th
Going Cashless Without Phone Transactions
Larry Mogelonsky | July 15, 2020
By Larry Mogelonsky, MBA, P. Eng. (www.hotelmogel.com) The physical distancing and work-from-home orders put in place have brought to light numerous inefficiencies in how we manage hotel operations. These will all need to be addressed as we open our doors while keeping a leaner team, and today’s pain point relates to automating credit card transactions taken over the phone. Namely, still accepting this information via phone is an ineffective use of your front desk’s time while it also isn’t fully PCI compliant and creates a jumble of paper-based work for your accounting team which needs to post everything to the proper ledger. Plu
Radisson Opens New Hotel by Hartsfield-Jackson Atlanta International Airport
Radisson | July 15, 2020
Radisson, one of the best recognized hotel brands, is proud to announce the opening of Radisson Hotel Atlanta Airport at 4475 Best Road, College Park, GA. This new construction hotel is an outstanding example of the Radisson brand’s continued growth, characterized by its sleek, state of the art design combined with modern comfort and functionality. The hotel is located just minutes from Hartsfield-Jackson Atlanta International Airport (ATL) and a short drive from downtown Atlanta. Guests can enjoy access to a complimentary 24-hour airport shuttle, unique dining experiences at the hotel’s onsite restaurant, ample meeting space and modern a
The Ritz-Carlton, Nikko Opens in the Northern Kanto Region of Japan
The Ritz-Carlton, Nikko | July 15, 2020
NIKKO, JAPAN – 15 July 2020 – The Ritz-Carlton Hotel Company, L.L.C today announced the opening of the latest hotel to join its luxury Asia Pacific portfolio, The Ritz-Carlton, Nikko. The property - set amidst a UNESCO World Heritage Site – introduces a new level of luxury to the destination, with an experience marked by an emphasis on immersing oneself in the majestic natural surroundings. Ideally located in the Northern Kanto region of Japan, The Ritz-Carlton, Nikko is set two and a half hours north of Tokyo, accessible by rail or car, and is a true oasis promising access to a breadth of outdoor activities and cultural experiences.