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Holiday Inn Binghamton Downtown, New York Completes Multimillion Dollar Renovation
Vista Property Management | July 2, 2020
Binghamton, NY, July 2, 2020 - Vista Hospitality Group’s property management division is very pleased to announce the completion of a multimillion dollar renovation at the Holiday Inn Binghamton Downtown, New York. The upscale guestroom renovation offers travelers to the Southern Tier of New York state the newest hotel rooms in the Binghamton Market. And the initial guest reviews are in – “Overwhelmingly positive!” The project at the Holiday Inn Binghamton Downtown involved constructing all new Guestrooms (including the creation of dynamic new two-room suites), attractive Lobby, and beautifully redesigned Meeting Space. The stylish
Rethinking Fitness, Food, Fresh Air and Floor Plans for the Post-Pandemic Guest
Stephanie Quilligan | July 2, 2020
By Stephanie Quilligan While would-be travelers have sheltered at home, hotels and resorts have been putting protocols in place to keep guests safe when travel resumes. Now that doors are starting to open, what other factors will determine where travelers choose to stay? A greater emphasis on healthy living, open air and personal space, brought about by COVID-19 concerns, will influence travel decisions going forward. And while certain hotels and resorts will have a natural advantage in this area, there are easy-to-implement changes any property can make to enhance their appeal to post-pandemic travelers. Here are four: Fitness on th
COVID-19: Impact on Forward Hotel Bookings in Key European Markets
STR | July 2, 2020
The COVID-19 pandemic has caused unprecedented challenges for global hospitality, with travel restrictions and lockdown measures forcing hotel closures and performance declines that exceed the levels witnessed during the global financial crisis and other challenging times for the industry. An area of the industry where the impact continues to evolve is business on the books, or reservations booked for future dates. To provide a forward-looking view of the COVID-19 impact on hotel performance, STR utilized data from Forward STAR to analyze business on the books for key European hotel markets Forward STAR data is processed on a
Safety, Communication, and Sensitivity
The Penn State School of Hospitality Management | July 2, 2020
UNIVERSITY PARK, Pa. — The COVID-19 pandemic has put intense pressure on the economy, but it has hit businesses in the hospitality sector especially hard. Though these times are unprecedented, hospitality operators have faced a series of crises this century including terrorist attacks, power-grid failures, financial crises, and other epidemics. What can be learned from industry responses to these crises that can inform how to navigate the COVID-19 pandemic and unforeseen, future problems? To answer that question, Penn State School of Hospitality Management doctoral student Anqi Luo and Donna Quadri-Felitti, Marvin Asher Director and a
Early Effects of COVID-19 on Travelers and Their Motivations
STR | July 2, 2020
COVID-19 and the ensuing global economic crisis have caused dramatic changes for the travel industry that may take years to fully resolve. Over the past few months, STR has been releasing insights from research conducted during March and April 2020 about shifting consumer willingness to travel as COVID-19 spread. First we looked at how travelers from different markets reacted, then we assessed how travelers who used different accommodation types planned to adapt their travel plans. In this piece we look at the impact on future travel plans by respondents’ age and motivations for choosing destinations. As in both of our previ
What Does the Future Look Like for Australia Hotels?
STR | July 2, 2020
As markets slowly begin to reopen and leisure demand picks up, specifically on weekends, it is important to look towards business-on-the-books data to see how these markets will perform in the coming weeks and months. While evaluating past data is crucial for the industry, it is imperative to take a step into the future to see how your hotel may compare against your market or competitive set. STR’s Forward STAR reports do just that—look 90 or 365 days ahead with this report to strategize more efficiently by correlating uptake in bookings with your marketing and promotional campaigns, as well as events or conferences in your a
Benchmarking Can Help Restructure Debt, Avoid Closures
STR | July 2, 2020
During a recent webinar on the impacts of COVID-19 on European hotels, STR Managing Director Robin Rossmann drew on his experience at Deloitte and shared with viewers an important practical application of benchmarking. No hotel has escaped the COVID-19 pandemic unscathed, which may make performance benchmarking appear less important. Rossmann warned against such complacency, reminding listeners, “that day will come” when lenders and lessors undertake restructuring analyses. When that happens, benchmarking will be more important than ever. Downturns cause financial distress Downturns of any nature can cause hotels or hot
Key Questions on Employees’ Minds Right Now, Part II/II
James Houran | July 2, 2020
By James Houran & Matt Peterson Many hospitality students and professionals around the world recently participated in AETHOS’ series of development webinars. These sessions offered attendees the opportunity to complete the 20|20 Skills™ assessment to gain a personal SWOT analysis to help them navigate these challenging times of occupational crisis and change. Interestingly, the attendees consistently voiced certain concerns and follow-up questions. We wanted, therefore, to address these issues publicly for the benefit of business owners, leaders, and HR professionals who are eager to understand the issues presently on the minds