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STR: U.S. Hotel Performance for May 2020
STR | June 22, 2020
HENDERSONVILLE, Tennessee—Due to the impact of the COVID-19 pandemic, the U.S. hotel industry showed continued lower performance during May 2020, according to data from STR. In a year-over-year comparison with May 2019, the industry recorded the following: Occupancy: -51.7% to 33.1% Average daily rate (ADR): -39.9% to US$79.57 Revenue per available room (RevPAR): -71.0% to US$26.35 The absolute occupancy and RevPAR levels were the lowest for any May on record in the U.S., but all three key performance metrics were up from April levels. Recent weekly data shows occupancy above 40% due to a slow and steady rise in demand.
Revenue Optimization Professionals Globally United to Fuel Recovery During HSMAI ROC@Home
HSMAI | June 22, 2020
During one day-long global experience, Hospitality Sales and Marketing Association International (HSMAI) leaders collaborated to exchange industry recovery ideas and revenue optimization revitalization strategies during ROC@Home, on Wednesday, June 17, 2020. HSMAI ROC@Home brought together nearly 2,500 participants from six continents and featured more than 30 live education sessions that were led by hospitality revenue optimization experts from around the world to explore the state of hospitality in different regions, reset to adjust to current circumstances, and evaluate their approaches to revenue optimization going forward. At the hea
Cybersecurity Guidelines: Protect Your Business When Working Remotely
Alex Sogno | June 22, 2020
By Alex Sogno In the first half of 2020, Marriott International announced they had experienced a data breach, putting the personal data of 5.2 million guests at risk1. While this number dwarfs in comparison to the data breach of the 500 million Marriott and Starwood guests in late 20182, the message is clear: Hotels are a target for threats and need to focus on protecting their employees and guest data. With the advent of COVID-19, your company’s cybersecurity is at higher risk. As employees worldwide switch to working from home, the dangers associated with mobile devices, remote access to core business systems and poor online practic
Mercure Hotel Plans Fall Opening in Seoul’s Hongdae District
Accor Ambassador Korea | June 22, 2020
SEOUL, SOUTH KOREA, 22 June 2020 - Accor Ambassador Korea, in partnership with Seohan Tourism Development Co., Ltd, is pleased to announce the upcoming opening of Mercure Ambassador Seoul Hongdae this August. Locally inspired and offering a stimulating sense of place, Mercure hotels act as genuine portals to the destinations in which they serve. Located in Hongdae, a district renowned for attracting Seoul’s younger crowd and vibrant spirit, Mercure Ambassador Seoul Hongdae will showcase its design through a series of trendy art pieces and murals. Guests staying at the hotel can look forward to an array of immersive experiences from disc
Major Las Vegas Development Projects Status Update
Shannon Okada | June 22, 2020
As of the end of January 2020, prior to the closures of businesses determined to be non-essential and the announcement of stay-at-home recommendations due to COVID-19, the Las Vegas Convention and Visitors Authority (LVCVA) indicated that construction of over 12,000 hotel rooms was scheduled to be completed by 2023. While all announced projects may have not ended up being completed, strong visitation over the past few years, overall market hotel/motel occupancy of 88.9% in 2019, and the construction of projects that were expected to be major demand generators, warranted the development of significant guestroom supply at that time. While the p
Hospitality Financial Leadership – Everyone Is Famous for 15 Seconds
David Lund | June 22, 2020
By David Lund This pop culture expression was coined by Andy Warhol and a friend Nat Finkelstein in 1968. I’m taking some liberties here but in 1968 it was 15 minutes of fame and in today’s world – who’s got 15 whole minutes anymore – it’s 15 seconds! This story is about my 15 seconds of so-called fame. Fame to me is a funny concept: Who would actually like to be famous and have people bothering you all the time? You lose your privacy and lord knows that could be just a little bit embarrassing from time to time with very little privacy. That’s not for me. I remember writing an answer to this question on a leadership progra
Easton’s Group of Hotels Set to Open 144-Room Element Toronto Airport
Element Hotels | June 22, 2020
Mississauga, ON – June 22, 2020 – The 144-room Element Toronto Airport opens June 24 across the street from the Toronto Pearson International Airport’s Terminal 3. Located at 6257 Airport Road, this new all suite extended stay hotel is operated as a Marriott franchise and is owned and managed by Easton’s Group of Hotels, a major force in the hospitality and service industry across Canada. Guests of the modern eco-conscious Element Toronto Airport can expect to enjoy in suite water filtration systems, bikes to borrow and electric-car charging stations. Each outdoor inspired guest suite is larger than a traditional hote
8 Ways to Prep Your Hotel’s Social Media for Future Business
Pipeline Social Media | June 22, 2020
By Maiya Wall / Pipeline Social Media Your occupancy may still be suffering, but what are you doing today to market your hotel to potential guests? Waiting to invest in your hotel’s social media marketing until the effects of the virus are less noticeable is the wrong move. The time is now! People are starting to travel again or are making plans to venture out soon. You want to be at the top of their list when they are comfortable with traveling again. We’ve prepared 8 steps you can take with your social media strategy to prep your hotel for future success. 1. Share Photos of What Your Hotel Is Doing to Keep Guests Safe Guests n