News Archive: March
Hotel Rooms Departments Struggle to Control Expenses
the Authors | March 13, 2017
By Robert Mandelbaum and Gary McDade Changes in rooms revenue per available room (RevPAR), and RevPAR penetration receive a lot of attention from hotel managers. This is because the monies hotels receive from renting guest rooms is the major source of revenue across all property types in the U.S. According to the 2016 edition of Trends® in the Hotel Industry, rooms revenue averaged 68.1 percent of total operating revenue in 2015. This metric exceeds 97 percent at limited-service and extended-stay hotels. Alternatively, rooms revenue comprises only 51.8 percent of total revenue at resorts. Even more impressive than the contribution o...
The Ultimate Guide to Email Marketing for Hotels
Vikram Singh | March 1, 2017
By Vikram Singh Hotel email marketing has become more important than ever. The cost of click- and impression-based marketing on search engines and social networks continues to rise, not just for generic terms, but also for the historically cheaper brand name terms. Email marketing remains extremely relevant and cost-effective. It has become the best permission-based outbound tool in your marketing kit, hands down. However, as with every great tool, the responsibility to use it well lies with the user. Smart hotels and brands have moved away from the mass broadcasting of spammy emails, and are now focusing on personalized, permission-bas...
The 5 Hotel Experiences Guests are Talking About Most on Social Media
Local Measure | March 29, 2017
Food & Restaurants Create the Most Social Media Buzz, According to Local Measure, Drawing on Guest Posts from Close to 300 Luxury Hotels Sydney and New York - March 29, 2017 – Local Measure, the leading location-based social platform for hotels and the tourism industry, revealed the most posted-about features at hotels, and found that guests are most likely to talk about food and drink; the bar; views from the hotel; the condition of the room itself, and the pool. Here are the top subjects mentioned in social media posts on Facebook, Twitter and Instagram, from guests staying at close to 300 hotels in America, Australia and A...
Eye Tracking in 2017 for Google Hotel Searches: Why the Old Rules Don’t Apply
Tris Heaword | March 20, 2017
By Tris Heaword When one of the first eye-tracking studies on Google search engine results pages (SERPs) came out in 2005, researchers from Mediative discovered that there was a distinct pattern to the way people read the pages—what became known as the "Golden Triangle." By 2014 a new eye-tracking study found that this model had shifted, owing to many changes and developments in Google search pages. Instead of the distinct triangle, the heat maps showed an elongated "F," illustrating how users had significantly gotten used to scrolling down SERPs to find what they needed. Below are shots from the two famous studies, with the 2005 ...
Marc Brugger Appointed Managing Director of Rosewood Hong Kong
Rosewood Hong Kong | March 17, 2017
Marc C. Brugger has been appointed managing director for Rosewood Hong Kong which is scheduled to open in 2018. Mr. Brugger is responsible for assembling the opening team with whom he will manage the ultra-luxury Rosewood Hotels & Resorts® property, comprised of 398 hotel guestrooms and 199 Rosewood Residences, located on Salisbury Road in Tsim Sha Tsui. Rosewood Hong Kong will occupy 27 floors of a multi-use tower whose distinct form and glowing crown on the Victoria Harbour waterfront is destined to become an instantly recognizable landmark on the famous skyline. Most recently, as managing director of Rosewood Beijing, Mr. Bru...
Santa Barbara’s Hotel Californian Names Key Members to Its Executive Team
Hotel Californian | March 7, 2017
SANTA BARBARA, Calif. (March 7, 2017) – Santa Barbara's most anticipated new luxury property, the Hotel Californian, is excited to announce the executive team to lead this 121-room coastal retreat. Having led some of the finest hotel properties in the world including the Hotel Bel Air in Los Angeles, Carlos Lopes brings his unparalled pedigree and experience to the Hotel Californian team as managing director. Industry veterans Warren Nocon and Ellen Adelman will join the Hotel Californian team to head up hotel operations and sales and strategic marketing. Together, Lopes, Nocon and Adelman bring decades of luxury hospitality exper...
Excellence Group Breaks Ground on $110 Million Excellence Oyster Bay Luxury Hotel Project in Montego Bay, Jamaica
Excellence Group Luxury Hotels & Resorts | March 30, 2017
MONTEGO BAY, Jamaica, March 30, 2017 -- Excellence Group Luxury Hotels and Resorts, the hospitality leaders who recently announced plans for an all-inclusive luxury resort in Montego Bay, Jamaica, officially broke ground today in conjunction with Jamaica's highest esteemed leaders in tourism and government. Alongside The Honourable Prime Minister Andrew Holmes, the Ministry of Tourism, The Honourable Edmund Bartlett, The Honourable Daryl Vaz from the Office of the Prime Minister, and The Honourable Karl Samuda from the Ministry of Industry and Commerce, Excellence Group revealed additional details of the highly anticipated, $110 mil...
Grupo Posadas to Open Two New Resorts in 2018: Live Aqua Urban Resort San Miguel de Allende and Grand Fiesta Americana Oaxaca
Grupo Posadas | March 29, 2017
Acapulco, Mexico (March 29, 2017) – Celebrating its 50th anniversary this year, Mexico's largest hotel company, Grupo Posadas, announces plans for two new resorts that have already broken ground and are set to open in 2018: Live Aqua Urban Resort San Miguel de Allende and Grand Fiesta Americana Oaxaca. Live Aqua Resort San Miguel de Allende is the result of a $73 million investment, becoming the fourth luxury hotel to open in the historic colonial destination. The state of the art complex will feature 135 rooms, a cultural center and ecological areas. With an investment of $25 million, Grand Fiesta Americana Oaxaca is located clos...
