News Archive: December
Hotel Trend Report – What You Need to Know About 2019
Robert Rauch | December 4, 2018
Top 10 Hospitality Market Trends By Robert Rauch It is time to pick the top ten hospitality industry trends to come next year! Last year, we said that hotel lobbies would become the center of the hotel universe akin to those found in communal work spaces such as WeWork. We went a step further this year as we discuss co-working spaces. In some way, we included some of our previous trend picks like IoT, analytics, social media and reputation management, virtual and augmented reality and robotics. These will each play a role in keeping hoteliers ahead of the curve. Here are our top ten hospitality industry trends for 2019: 1. Personalizati...
Marriott Inherits a Mess of Historical Proportions
Hospitality Upgrade | December 4, 2018
How much will the Starwood data breach end up costing Marriott? By Fran Worrall, Hospitality Upgrade Editor By now, everyone is aware that hotel giant Marriott International announced on Friday a massive data breach that goes back more than four years and may have affected up to 500 million customers worldwide. The breach — which began in 2014 and involves Marriott-owned Starwood Hotels & Resorts' guest reservation databases — is one of the largest in history. It's also the second major security breach Starwood has reported. In November 2015, the company disclosed that malware had infected point-of-sale systems at dozens...
2019 Hotel Trends: The “Split Personalities” of New Hotels
Andrew Simmons | December 17, 2018
By Andrew Simmons In the hotel and travel industry, a new group of travelers have captured everyone's attention. This group has begun to shift trends in the hotel market, forcing hotels to adapt in order to capture their interest. While previous generations may have selected a hotel based off of brand loyalty or the cost of the room, Millennials are not following in suit. Their sophisticated hotel selection process focuses on the attributes and the culture a hotel provides rather than a price point or a specific brand. Millennials are driving a cultural behavioral shift which places an emphasis on experience above all else. This shift...
Maryland’s Antrim 1844 Appoints Ilhan Erkek as New Executive Chef
Antrim 1844 | December 3, 2018
For over two decades, Antrim 1844's Smokehouse Restaurant has maintained its legacy as a culinary destination with exquisite ingredient-driven cuisine. Our menu highlights the finest and freshest ingredients through a sophisticated interpretation of contemporary American cuisine to the delight of novice epicureans and gourmands alike. To continue surpassing guest expectations and providing the finest dining experience, Antrim 1844 announces the appointment of new Executive Chef, Ilhan Erkek. With over 15 years of culinary experience Executive Chef, Ilhan Erkek holds a Hotel Management degree from Istanbul University, one of the worl...
Why Experiential Packages Should Be Your Hotel’s Top Priority in 2019
Hotel Tech Report | December 21, 2018
Yesterday alone our guests uploaded 144k hours of content to YouTube and 350M photos to Facebook (and 70M to Instagram). They contributed 165k reviews on TripAdvisor and watched a staggering 42.5B hours of Netflix. Needless to say, our guests are bombarded with content and it's making life more difficult than ever for our marketers. You're probably thinking, "but it's so much easier and cheaper to attract guests on Facebook than it was on TV" and you're completely right. The problem is that the exponential growth of content has outpaced the gains made by innovations like programmatic and social media advertising. In 1997 there were 200B...
What the Changing Distribution Landscape Means for Hotels in 2019
Kevin Duncan | December 18, 2018
By Kevin Duncan, Senior Director, Strategic Commercial Initiatives at The Rainmaker Group As traveler behavior and hotel technology undergo momentous transformations, the hotel distribution landscape is transforming right along with them. Your hotel distribution strategy plays an important role in your business, and understanding your true demand in light of dynamic distribution developments has become more crucial to your profits than ever before. Changing Travel Shoppers = Changing Distribution Players Guest paths to purchase are changing as customer demographics transition from Baby Boomers to Millennials. On the plus side, travel is...
Holiday Social Media - 10 Tips for Hoteliers
Pipeline Social Media | December 17, 2018
Pipeline Social Media While the holiday season means different things to different people, we all have at least this one thing in common—busyness. People are either traveling to see family or booking a vacation to get away from the busy season. Families are planning holiday outings, buying gifts, and reserving hotel rooms for family members. And lastly, as the new year buzz begins, people are thinking about their ambitious travel plans for 2019. From a hotelier's perspective, you could get swept away in the madness or you could capitalize on these festive times to set yourself up for marketing success in 2019. We know you're busy ...
Boutique Hotels: Premium Performance Impacts Flow-Through
Robert Mandelbaum | December 21, 2018
By Robert Mandelbaum While boutique hotels comprised just 3.2 percent of the total U.S. lodging supply in 2017, boutique projects represented 17.8 percent of the rooms in the development pipeline as of June 2018. Boutique hotels are popular with developers for a variety of reasons: They frequently offer unique, localized experiences that are favored by today's travelers They give the developer an opportunity to be creative with the facilities and services offered They achieve premium levels of occupancy and ADR To gain a better understanding of the performance of this popular segment of the lodging industry, CBRE Hotels' Americas R...
