“BridgeStreet Global Hospitality” Redefines Serviced Apartment Sector

Lodging Econometrics (LE) | January 9, 2014

HERNDON, Va. – BridgeStreet Residences, Serviced Apartments and Suites – the leading international hospitality solution offering serviced apartments, today debuts a refreshed brand concept and name, BridgeStreet Global Hospitality, effective immediately. The launch introduces an industry-leading family of brands including six distinct serviced apartment experiences ranging from six- to two-star products. The newly rebranded company directly addresses sector-wide challenges, including fragmentation and a lack of service offering consistency, historically creating a barrier between consumer expectations and the end product, as detailed i...