GCommerce Partners With Jonas Chorum as Its Preferred Metasearch Provider
Jonas Chorum | April 17th, 2024
5 Sales Strategies to Win More Business in 2022
Amadeus | January 20th, 2022
Now, More Than Ever, Get Your Reservations Team on a QUEST for More Transient Bookings
Doug Kennedy | September 15, 2020
By Doug Kennedy Over my career in lodging industry sales and service training, I have designed numerous reservations training programs with names like 7-Steps For Reservations Sales Enhancement, Cooking UP New Reservations Sales, and Hotel Reservations SAILS Training. Then, after recognizing that so much had changed on the caller’s side of a reservations phone call, I designed our newest KTN program and titled it Reservations Sales QUEST. In doing so I threw out all my preconceptions, locked myself in my office for a few days, and spent time listening to call recordings of real conversations captured through various call recording tools....
The Profession of Hotel Sales Is at a Fork in the Road: Which Path Will You Follow?
Doug Kennedy | August 25, 2020
By Doug Kennedy Certainly, the COVID-19 pandemic has impacted virtually every type of industry to one degree or another, and in different ways. While some industries such as the tech sector flourish, others such as retail, restaurant, hotel, and tourism languish. Yet one thing the pandemic economy has done for virtually all industries is to accelerate the pace of changes long underway. There are so many examples. Telemedicine has been around for a decade now, yet only now are patients and providers embracing it on a large scale. Distance learning became the latest thing in education over two decades ago, yet only now is it being deployed o...
What Summer Search Data Really Tells Us About Post-Covid Travel
Larry Mogelonsky | August 19, 2020
By Larry Mogelonsky, MBA, P. Eng. (www.hotelmogel.com) Travel behavior in the summer of COVID-19 has been erratic and still has a long way to go until it returns to pre-pandemic levels. However, the search data during this recovery period can offer strong clues as to what customers will want from their hotel experiences in the next normal so that operators can adjust their businesses accordingly. Notably, much has already been said about the recent Google Trends numbers which show that search share in many major Western countries for Airbnb and Booking have both trended disproportionately upward relative to Expedia, Hilton and Marriott ...
Top 5 Things You Need to Know Now in Hotel Digital Marketing: August Edition
Margaret Mastrogiacomo | August 18, 2020
By Margaret Mastrogiacomo As Q3 comes to an end and hoteliers prepare their Q4 digital strategy, it’s important to keep a pulse on the evolving digital landscape to make a greater impact on performance. This month, Google Search added flight and hotel features around COVID-19, Instagram launched Reels, and breaking the rules of typography becomes a budding design trend. From Search to Social Media and Design, here are the top 5 things you need to know now in hotel digital marketing. 1. Search: Google search adds flight and hotel features around COVID-19. After a few weeks of testing, Google has officially launched new flight search ...
How Hotels and Resorts Are Stepping up Marketing as Travel Rebounds
NextGuest | August 11, 2020
As travelers become more comfortable with new safety protocols and practices around COVID-19, we’re seeing travel start to rebound around the world. According to STR, hotel occupancy has been slowly recovering, especially in the US and Europe. While the travel industry is not expected to return to pre-pandemic levels until at least 2022, current research shows that consumer sentiment towards traveling will continue to improve throughout the year. Yet due to the quickly evolving nature of the pandemic and the possibility of a second wave, this is subject to change. In the US, a recent spike in COVID-19 cases has resulted in a decline ...
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