Louisville, Kentucky Nearly Doubles Year-Over-Year Event Volume, Hits 94.9 Percent Growth in July
Knowland | August 21st, 2024
Quick Wins to Convert Black Friday Bookings on Your Hotel’s Website
Luke Markesky | November 11, 2021
By Luke Markesky Black Friday has surged in popularity over the past decade, and it has become the most important day for hotels to capture online bookings. Many travelers wait specifically for Black Friday to book their travel for the year, and most hotels cannot afford to miss out on this huge share of the business. Of course, creating an enticing sale offer is the first step to beating the competition and guaranteeing conversions. From discounted rates to special inclusions, there are many ways that hoteliers can tempt potential guests and encourage them to book a stay. However, ensuring a successful Black Friday campaign is not as s...
Knowland Releases First-of-Its-Kind Future Event Activity Forecast
KNOWLAND | November 10, 2021
Leveraging 15-plus years of historical meetings and events data, Knowland releases a quarterly U.S. Meetings Recovery Forecast to help hoteliers better anticipate and plan forward-looking group business ARLINGTON, VA — November 10, 2021— Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, today released a U.S. Meetings Recovery Forecast (MRF) to provide the hospitality industry with predictive insights into event recovery over the next three years. The company will update the model quarterly and the data will be available for anyone to view online. To see the most current project...
Groups360 Announces Over a Million Guest Rooms on GroupSync for Instant Group Booking
Groups360 | November 9, 2021
Event organizers can now access 1,020,800 group guest rooms across 6,500 hotel properties worldwide NASHVILLE, TN – November 9, 2021 – Groups360 today announced that meeting and event planners can book group rooms instantly at over 6,500 participating hotel locations from independent properties to branded hotels such as Hilton, IHG, and Omni. Properties in 1,100 markets offer over 1,000,000 rooms for sale each night through GroupSync Marketplace, Groups360’s solution for booking meetings and events. GroupSync Marketplace provides instant online booking for groups, a simplified RFP process providing direct access to nearly 200,000...
Knowland Reports October U.S. Meetings and Events Volume Growth Up More Than 30 Percent Over September 2021
Knowland | November 3, 2021
Corporate market segment realizes a significant increase in percentage of overall business representing nearly 70 percent of the meeting and event business ARLINGTON, VA — November 3, 2021— Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, today released monthly meetings and events data for October. The numbers reveal that October U.S. group meetings volume increased 30.4 percent over September 2021. Average attendees per event remains stronger than 2019 for the second month in a row. Additionally, average space used was still higher than 2019, however the gap between these ...
Tripadvisor Content Moderation Transparency Report Reveals New Data in Fight Against Fake Reviews
TripAdvisor | October 27, 2021
2021 Review Transparency Report analyzes a full year of traveler contributions — over 26 million reviews — to examine how review trends shifted during the pandemic A total of 3.6% of all review submissions in 2020 were identified as fake – Tripadvisor’s robust platform protections ensured the vast majority never made it onto the platform In-depth report findings coincide with launch of new Trust and Safety information center on Tripadvisor NEEDHAM, Mass. - Tripadvisor, the travel platform trusted by hundreds of millions of consumers worldwide for its traveler reviews, has today published its 2021 Review Transparency Rep...
HSMAI Publishes Updated Digital Marketing Guide
HSMAI | October 27, 2021
(McLean, VA) The Hospitality Sales and Marketing Association International (HSMAI) has released Hospitality Digital Marketing Essentials: A Field Guide for Navigating Today’s Digital Landscape, 6th Edition – The CHDM Study Guide. An essential resource for digital marketers, the book is invaluable for those who are studying for the Certified Hospitality Digital Marketer (CHDM) certification as well as for other hospitality professionals. This sixth edition has been revised, expanded, and updated, and includes real-life case studies from hotels and destinations, three times as many graphics than the previous edition, illustrating ...
Lodging Interactive Launches HoteLINK to Connect Hotel Information and Offers With One Link on Social Media
Lodging Interactive | October 11, 2021
Lodging Interactive, award-winning digital marketing, and social media engagement agency exclusively serving the hospitality industry, today announced the launch of its HoteLINK service to connect social media audiences with hotel websites, offers, and destination content pages. “Properties can now share their unique HoteLINK everywhere and instantaneously connect their followers with property marketing and destination information, all with just one link,” said DJ Vallauri, Founder and CEO of Lodging Interactive. “HoteLINK is especially useful in Facebook posts and Instagram account bio’s, which limit link sharing to only one li...
Knowland Reports Continued Double-Digit Growth as Group Demand Returns
Knowland | October 6, 2021
U.S. Meetings and Events Volume Up 17.2 Percent for September 2021 ARLINGTON, Va. — Oct. 6, 2021— Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, today released its monthly meetings and events data for September. The numbers reveal that September U.S. group meetings volume increased 17.2 percent over August 2021. Double-digit growth continues as group demand returns. New metric levels are emerging which may be a result of short-term adjustments during this transitional period or the signaling of a reset of industry KPIs. • Average attendees hit highest number since ...
OTA Insight and PredictHQ Partner for Smarter Demand Forecasting as Hoteliers Prepare for Rebound
OTA Insight | September 16, 2021
San Francisco and Denver -- Sept. 16, 2021 -- OTA Insight, the cloud-based data intelligence platform for the hospitality industry, today announced a new partnership with PredictHQ, the demand intelligence company. PredictHQ’s intelligent event data is used by many of the world’s leading hotel brands, and elements of it are now part of OTA Insight’s solutions. The partnership has expanded OTA Insight’s sources of intelligent event data, allowing hoteliers using either Market Insight, Rate Insight and Revenue Insight to take advantage of a broader range of more accurate event insights, incorporating more geographical regions. This w...
Knowland Reports U.S. Meetings and Events Volume Growth of 25.5 Percent for August 2021
KNOWLAND | September 8, 2021
Average space used per attendee at the same level as 2019 for the first time since the pandemic ARLINGTON, Va. — September 8, 2021— Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, today released monthly meetings and events data for August. The numbers reveal that August U.S. group meetings volume increased 25.5 percent over July 2021. The Top 25 Markets continue to dominate the growth metrics for number of meetings. This is strong performance as earlier in the year growth was led by the secondary and tertiary markets. • Average attendees increase over 2019 – The ave...
Zoox Smart Data Customers Experience 550 Percent Ad Revenue Increase Using Zoox Media
Zoox Smart Data | August 31, 2021
Leading innovator of guest profile and targeted advertising campaign technology provides hotel businesses with a vital injection of alternative source income. Alpharetta, GA — August 31, 2021 — Zoox Smart Data (“Zoox”), an international provider of technological solutions that harnesses big data to build customer profiles from existing Wi-Fi networks, is pleased to announce the impressive revenue-increasing results that its Zoox Media solution has achieved for hotel businesses around the world. A state-of-the-art ad publishing platform that cuts out the need for hoteliers to contract costly third-party ad publishers, Zoox Media...
HEI Properties Identify Over $150k in Group Business Opportunities for 2021 and 2022 After Two Weeks of Using Knowland
Knowland | August 31, 2021
Knowland helps hotels identify new business and enhance efforts to rebuild meetings and events sales pipelines ARLINGTON, Va. — Aug. 31, 2021 — Today Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, announced the completion of a project with HEI Hotels & Resorts designed specifically to help select properties reinvigorate sales teams and prepare them for the next phase of recovery. Using the Knowland platform, HEI properties in Boston and Atlanta collectively identified $165k in opportunities during COVID in just two weeks of prospecting. Karl Murphy, chief commercial...
New Sojern Report Shows Travel Marketers’ 2021 Plans for Digital Advertising
Sojern | August 24, 2021
SAN FRANCISCO – August 24, 2021 – Sojern, a leading provider of digital travel marketing solutions, today published a new report titled, “How Travel Marketers Are Activating Digital Advertising in 2021. ” Worldwide Business Research (WBR) Insights surveyed senior decision makers in Asia-Pacific, Europe, North America, and Middle East and Africa who own the marketing budget for a hotel, attraction or tourism brand. These 300 travel marketers shared key challenges faced as a result of the COVID-19 pandemic, which has led them to test new solutions, innovate with new messaging, and generally do more with less. “The last 18-months hav...
Navigating the Future of Data and Travel Marketing
Kurt Weinsheimer | August 5, 2021
By Kurt Weinsheimer, Chief Solutions Officer Real-time and historical data, machine learning techniques and a multichannel marketing strategy—that’s the recipe for travel marketer success in a cookieless world. But that’s not as simple as it sounds. To ensure our customers are ready for this change, we are building automated ways to activate the right data, finding success within walled gardens, maintaining an open web and making complex challenges manageable. It’s a difficult task, but we’re excited about the potential and want to share our thoughts on what the future looks like. Sojern’s Perspective on the Cookieless World ...
Inntopia Launches School Calendar Explorer to Help Travel Providers Identify Revenue and Marketing Opportunities Within School Break Trends
Inntopia | July 15, 2021
STOWE, VT - Inntopia is thrilled excited to announce the launch of the School Calendar Explorer, a comprehensive, human-vetted dataset with an interactive dashboard to give travel providers an unprecedented view of year-over-year school break patterns, trends, and data across the United States. “School calendar data is full of opportunities for travel companies, but the dataset has always been handcuffed by being stuck in a spreadsheet,” said Trevor Crist, CEO of Inntopia. “This new dataset and interactive dashboard give operators the chance to explore this data in ways that was simply not possible until now.” Built on a fully i...
Vizergy® Announces Promotion of Addams England to Chief Operating Officer
Vizergy® Digital Marketing | July 14, 2021
Industry leader in digital marketing selects England to lead operational growth and developement JACKSONVILLE, Fla., July 14, 2021 – Vizergy®, the leading provider of digital marketing and sales for the hospitality industry, today announced the promotion of Addams England to the role of Chief Operating Officer (COO). England, a 15-year Vizergy veteran, previously held the title of Senior Vice President of Information Technology. “We’re thrilled to promote Addams to this new role,” said Joe Hyman, founder and CEO of Vizergy. “Under his leadership, our digital sales and marketing system is touted as the leading platform in the ...
“Room to Grow” – A Modern Day Sales Blueprint Provides Tangible Insights to Find and Keep Good Salespeople in Hospitality
Gillis | July 14, 2021
CEO Tammy Gillis brings to market a book that provides the hotel industry with strategic, actionable suggestions to help elevate sales in the hospitality industry DALLAS — July 14, 2021 — Gillis, a consulting, training and sales performance organization for hoteliers, announced today the launch of a new book entitled, “Room to Grow – Not Leaving Sales to Chance.” After 28 years of working in the industry, Gillis founder and CEO, Tammy Gillis, saw the need to re-invigorate sales by authoring a strategic, thoughtful, business-focused and actionable primer to help hoteliers meet revenue goals regardless of the economic environment b...
How Privacy Protection Is Changing Email Marketing
Robert Schimmel | July 8, 2021
By Robert Schimmel Privacy is the issue on most people’s minds these days when it comes to technology, and companies are responding by giving users more control over their data. While consumers see these recent changes as beneficial, marketers are more than a little concerned. That is because these changes are on course to alter the foundation upon which virtually all digital marketing is based. While there is a future for email marketing, hoteliers need to be aware of what is happening so that they can adjust their strategies accordingly. In fact, hotels that prepare properly can get ahead of the competition and use this as a way to get...
Think ABS to Grow Revenues for the Long-Term
Larry and Adam Mogelonsky | June 23, 2021
By Larry and Adam Mogelonsky No, this isn’t a car pun that implies you should put the brakes on operations or capex. By ABS, we’re referring to attribute-based selling or, more specifically for hotels, the ability to sell guestrooms on more than just their room categories by allowing customers to search for specific in-room features or even by offering upsell opportunities. Some of these to consider are: Adjoining rooms or configurable spaces for cribs or remote work Technological enhancements and IoT integrations Connected rooms with shared common areas Key amenities like a jacuzzi, terrace or private pools Unique ...
SMERF Booking Opportunities Are Back
Lodging Interactive | June 15, 2021
As the hospitality industry continues to rebound and business travel begins to recover, smart hoteliers should now be thinking about how to maximize SMERF booking opportunities for the fall and winter seasons. Thinking outside the box and leveraging new and innovative technologies can make all the difference between a successful SMERF marketing campaign and empty event spaces. First introduced as a micro-wedding RFP lead generation service in 2020, RFPAssist leverages the ubiquity of Facebook’s Messenger service and enables properties to deliver sales materials to prospects while capturing SMERF business leads 24/7 and 365 days a year....
How to Properly Integrate Social Responsibility Into Your Hospitality Brand
Amy La Sala | May 28, 2021
By Amy La Sala A sense of social responsibility is an important characteristic to possess on personal and professional levels, and now more than ever these values are integral to success in the future. Brandstanding is an important marketing trend related to brand authenticity, equality, inclusivity and social justice. We’ve been following the #Brandstanding trend for a few years now, and each year it’s picked up steam. Over the past few years, major social justice movements have taken place around the county and the world, and have made history. In light of the events of the past year and ongoing unrest and uncertainty, social justice...
A Little Incentive Goes a Long Way
PolyU’s School of Hotel and Tourism Management | May 26, 2021
With the right email marketing campaign, a hotel can thrive in an industry characterised by cutthroat competition, according to Dr Daniel Leung and Ms Megan Tsou of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University. Drawing on the experiences of real-life Chinese consumers, the authors provide pioneering empirical evidence of how hotel firms can optimise their email advertising to attract and retain customers. By appropriately framing their price promotions and personalising their emails to suit travellers’ unique cultural backgrounds, hotels can regain a foothold in their weakened industry. This will...
Knowland Releases the Essential 2021 Sales Playbook for Hotels
Knowland | May 25, 2021
Step-by-step guide helps hotel sales leaders make informed decisions to rebuild group revenue and increase profitability ARLINGTON, Va. — May 25, 2021 — Knowland, the leader in AI-powered group business data for hotels, convention and visitor bureaus, conference centers and other meeting venues, announced today the release of a new guide entitled “The Essential 2021 Sales Playbook for Hotels, Steps to Rebuild Group Revenue and Avoid Being Left Behind.” Specifically designed to help hoteliers recapture meeting and events business lost during COVID, the guide provides information on how to adjust strategy for the new competitive lan...
Gillis Addresses Today’s Hospitality Sales Staffing Crisis Through Education, Training and Webinars
Gillis | May 19, 2021
Company empowers hoteliers across the country with key initiatives, tools and insights to elevate the sales profession DALLAS — May 19, 2021 — As the hotel industry begins to re-open in the United States, Gillis, a consulting, training and sales performance partner organization for hoteliers, announced today the expansion of its training and consulting team to empower hoteliers with key strategies for bridging the sales gap. Gillis works hand-in-hand with top brands such as Best Western and Choice, as well as industry organizations such as AAHOA and IHG Owners Association to ensure hoteliers are prepared and ready to capture business a...
