Louisville, Kentucky Nearly Doubles Year-Over-Year Event Volume, Hits 94.9 Percent Growth in July
Knowland | August 21st, 2024
Milestone Wins Big at Adrian Awards With Two Golds and Three Silvers
Milestone Inc. | January 16, 2020
Santa Clara, CA (January 16, 2020) – Milestone announced today it won a total of 8 prestigious Adrian awards including two highly coveted gold awards, three silvers, and three bronzes. The Hospitality Sales & Marketing Association International (HSMAI) honored Milestone Inc. for innovation in digital marketing and for its digital marketing platforms that drove significant ROI for its customers. The awards were granted for the projects done for several hospitality customers including Marriott Digital Services, Omni Hotels and Resorts, The Evelyn Hotel, a Triumph Hotels property located in New York City, and a Mexico luxury hotel group. ...
Fuel Promotes Hotel Digital Marketing Innovation as Sponsor of 2020 HSMAI Marketing Strategy Conference
Fuel | January 15, 2020
Award-winning hotel software and digital marketing solutions available for demonstration at HSMAI’s annual hospitality marketing summit New York, NY – January 15, 2020 – Fuel, the premier software provider and digital agency for the hotel industry, announces its participation as a Bronze sponsor in the annual Hospitality Sales & Marketing Association International (HSMAI) 2020 Marketing Strategy Conference. Taking place January 22 at the New York Marriot Marquis, HSMAI’s Marketing Strategy Conference is highly anticipated each year as the most comprehensive digital marketing event for the hotel industry. With a powerful e...
Lodging Interactive Establishes Gen Z Think-Tank With Rutgers University Students
Lodging Interactive | January 13, 2020
PARSIPPANY, NJ - January 13, 2020 - Lodging Interactive, a full-service digital marketing, social media engagement and reputation management agency exclusively serving the hospitality industry, today announced it has established a commingle:enagage Gen Z Think-Tank with Rutgers University students. The Gen Z Think-Tank provides insights into what resonates with Gen Z consumers as it relates to hospitality social media and travel marketing. “A first of its kind, our commingle:enagage Gen Z Think-Tank provides our marketing teams with valuable insights on how to most effectively communicate, visually and otherwise, with the Gen Z trave...
Sojern’s Digital Marketing Platform Built to Reduce Reliance on OTAs for Hotels of All Sizes, Now Available as a Subscription
Sojern | January 9, 2020
Serving 10,000 Customers in 140 Countries, Sojern Offers Hotels Real-Time Access to Travel Data and Holistic Digital Media Solutions SAN FRANCISCO – January 9, 2020 – Sojern, a leading provider of digital marketing solutions serving 10,000 customers in more than 140 countries, today announced that it will offer its digital marketing solutions for independent hotel and chain properties as a subscription. A commission version of the same solution has been popular with Sojern hotel customers for some time. With this new package, the same enterprise-grade technology developed to power marketing campaigns for the world’s biggest trav...
Some Notes on Crafting the Perfect Hotel Event
Larry Mogelonsky | January 8, 2020
By Larry Mogelonsky, MBA, P. Eng. (www.hotelmogel.com) Is there really such a thing as a perfect event that’s held at a hotel? You know, the one that brides dream of or the one that corporate meeting planners hoping to make their mark lust after? For the past few years, I’ve been following numerous properties on LinkedIn, and standing out from the pack is Forbes five-star, The Lanesborough in London, England, a member of the Oetker Collection. This illustrious 93-room property is an iconic landmark in the heart of the Hyde Park area. The building was designed by the same architect of the National Gallery, William Wilkins. The Lanesb...
Bing Hotel Ads Are Here: How to Incorporate Them Into Your Digital Strategy
NextGuest Digital | December 19, 2019
After running their Hotel Ads offering in beta last year, Bing has begun rolling them out as a general release to enable hotels to showcase their properties on Bing.com across devices. Hotel Ads is a new hotel search experience designed to showcase real-time room rates to potential customers on the Bing search results pages and within Bing Maps. Hotel Ads complement existing digital marketing initiatives, allowing hotels to reach travelers who are looking to book now. Features Bing Hotel Ads charge on a cost-per-click basis, similar to other metasearch channels like Google Hotel Ads and TripAdvisor. Bids can be set at a percentage of room p...
Clairvoyix Promotes Lisa Phillips to Executive Vice President, COO
Clairvoyix | December 18, 2019
Promotion coincides with formal launch of new group solution business unit Clairvoyix, the leader in enterprise class, hospitality-focused marketing automation, recently announced the promotion of Lisa Phillips to executive vice president and chief operating officer. “Lisa has effectively managed the explosive year-over-year growth of our leisure marketing automation business while building a professional services team that is the envy of our industry,” said Mike Schmitt, CEO of Clairvoyix. “This promotion recognizes Lisa’s considerable achievements, while giving us the best opportunity to successfully launch the Clairvoyix Grou...
10 Resolutions Every Marketer Should Make for 2020
Michael Del Gigante | December 17, 2019
By Michael Del Gigante It’s time to make some work-related New Year’s resolutions. For most marketers, that’s no easy task. There are now so many different channels and tactics in the mix that having to choose just a few areas to focus (or refocus) on can feel overwhelming. So, where should you start? Which approaches should you consider embracing to make your marketing efforts more efficient and effective in the year ahead? To help, we’ve pulled together this list of 10 resolutions that every marketer should consider making in 2020 to have a more productive and prosperous year: 1. I will remember that social networks a...
What Existing Hotel Sales & Marketing Materials Are Lacking to Attract Luxury Weddings & Events
Lauren Grech | December 16, 2019
If a hotel wants to be considered a top event space, then at a minimum, they should have five pieces of criteria showcased on their website and within their sales materials. By Lauren Grech I first began writing an article that was supposed to be titled "The Top New U.S. Hotels For Your Destination Wedding." I thought it would be easy to find newly opened United States hotels to recommend for luxury weddings. My plan was to take five key points from the “LLG Standard,” an event evaluation that I developed over the past several years, and have applied to numerous hotels through onsite visits. This Standard resulted in me building and...
5 Easy Ways to Add a Holiday Touch to Your Hotel’s Social Media
Pipeline Social Media | December 16, 2019
By: Maiya Wall / Pipeline Social Media Have you been sharing your hotel’s holiday cheer on social media? We know it’s a busy season and social media may not be front of mind! However, we don’t want you to miss out on delivering your message and growing your audience. If you are struggling to add a holiday touch to your content, here are simple things that you can do to shift your social media efforts during this season and keep up the engagement with fans that you’ve built throughout the year. 1. Shift Your Language Instead of simply saying “Book now” in your social media captions, say “Book your holiday getaway” to ...
Today’s Metasearch: Why It Should Be in Every Hotel’s Marketing Mix
NextGuest Digital | December 12, 2019
Hoteliers are always looking for ways to improve their digital strategies and turn every dollar into an even greater revenue-driving initiative. Every hotelier’s marketing mix should include metasearch — especially considering all of the new and exciting updates coming to existing metasearch platforms and search engines. Google and TripAdvisor are rolling out new optimization and targeting options that will allow advertisers to reach relevant audiences and maximize spend. Also, Bing is introducing Bing Hotel Ads, and NextGuest is one of the first agencies to offer connectivity and presence on this important search engine. Download the ...
NextGuest Wins 9 HSMAI Adrian Awards for 2019
HSMAI | December 11, 2019
NextGuest, a leading authority in hotel digital technology and marketing, has been honored with nine Hospitality Sales & Marketing Association International (HSMAI) Adrian Awards for 2019. These add to the over 500 awards the company has acquired over the years. Now in its 63rd year, the HSMAI Adrian Awards is among the most prestigious hospitality competitions in the world, celebrating the best of the industry. NextGuest is pleased to receive the following awards: Silver Viceroy Hotels & Resorts Instagram Story Ad for Spring Campaign – For many Viceroy properties, the spring and early summer months are nee...
Building Your Hotel’s Bleisure Revenue
Larry Mogelonsky | December 11, 2019
By Larry Mogelonsky, MBA, P. Eng. (www.hotelmogel.com) For those of you who are not familiar with this term ‘bleisure’, it denotes a business trip that is extended either before or after the business component with a few days of leisure. Or it can be the other way around where those who have the ability to work remotely – often part of the new ‘digital nomads’ classification – do just that and spend some time on the clock while technically being off the clock. Rest assured that with the rise of internet-based forms of business communication and outsourced productivity, hybrid travel like this will continue to grow. Chances a...
Standing Out in This Era of “Silent Selling”: Six Ways Hotel Salespeople Can Use Video Email to Engage Prospects
Doug Kennedy | December 11, 2019
By Doug Kennedy It is eerily silent in most sales offices these days. Whereas in the past the halls echoed with telephone conversations between sales managers and group or function planners, these days the only sounds you’ll hear are the clicking of fingers on a computer keypad. Nowadays, most leads are arriving via various “silent” channels. These include direct website RFP’s, leads forwarded from regional brand offices, app notifications coming in from lead generation platforms such as CVENT, The Knot/Wedding Wire, or digital notifications from the local CVB or DMO. Likewise, most salespeople respond silently by emailing st...
GCommerce Replaces Traditional Agency Fees With Its Performance-Based Commission Model
GCommerce Solutions | December 10, 2019
Hoteliers will no longer be limited by their marketing budget and will have access to GCommerce’s full suite of services for substantially less than a travel agent commission GCommerce, a full-service digital marketing agency in the hospitality industry, announced today the launch of its performance-based commission model, replacing the traditional agency fee model. This offering allows GCommerce to leverage its full suite of services for the property to drive direct bookings and increase revenues, all for substantially less than a travel agent commission. “Hoteliers often reach out to us asking for help with their digital marketing...
HSMAI to Honor GCommerce With 5 Silver Adrian Awards for Outstanding Travel Marketing
HSMAI | December 5, 2019
Award Winners to be Celebrated at the HSMAI Adrian Awards Gala Tuesday, January 21, 2020, at New York Marriott Marquis NEW YORK, N.Y. (December 3, 2019) – The Hospitality Sales & Marketing Association International (HSMAI) will honor GCommerce with 5 Silver Adrian Awards for digital marketing excellence for its winning entry in the 63rd annual Adrian Awards, the largest and most prestigious global travel marketing competition. Catering to a wide variety of clients in the hospitality and tourism industry, GCommerce provides a customized, strategic, and client-focused approach to digital marketing. GCommerce provides digital marke...
What Ever Happened to Real Hotel Marketing?
Larry Mogelonsky | December 4, 2019
By Larry Mogelonsky, MBA, P. Eng. (www.hotelmogel.com) Marketing for hotels used to be a far simpler art. Define a budget, review media pricing then assign monthly figures to each chosen publication and design your ads. Nowadays, in the era of revenue managers, the director of marketing position is often not necessarily as important the aforementioned master of yield-managing inventory. Indeed, the executive housekeeper may be considered more important because if the guestrooms aren’t cleaned properly then your all-too-critical TripAdvisor scores may suffer. Nowadays, marketing has been basically limited to: Keeping the website f...
Bleisure, a New Target Market for Hotels: the 5-Step Plan for Success
Patrick Landman | December 4, 2019
By Patrick Landman Bleisure has become a booming customer segment for hotels. “Bleisure” is a portmanteau of the words business and leisure, and refers to corporate travellers which also add leisure activities into their stay. It is also known as “bizcation” or “workcation”. The typical question that guests are asked, “Are you traveling for business or leisure?” will likely soon require the third option of bleisure. Discover how to attract bleisure guests to your hotel in this brief 5-step guide for hotel operation, revenue management, and hotel marketing professionals. What Type of Guest Profile Does Bleisure Travelers In...
6 Reasons Why Facebook Is Essential for Hospitality Marketing
Michael Del Gigante | November 22, 2019
By Michael Del Gigante It’s easy for hospitality marketers to take Facebook for granted. The platform has been around for so long—more than 15 years now—and is so well established that it sometimes can blend into the background and feel like just one marketing option among many. However, the reality is that it’s far from just another marketing channel: for hospitality brands, Facebook is a uniquely powerful platform that has distinct advantages and holds unparalleled opportunities. What are these advantages and opportunities? What makes the social network so special? Why should marketers remain bullish on it after all thes...
Fuel Adds Robust In-App Functionality to Its AI-Powered Cross-Channel Marketing and Guest Engagement Platform
Fuel | November 19, 2019
Newly released platform update makes it easier than ever for hoteliers to create personalized marketing campaigns with in-app mobile and campaign building features. Myrtle Beach, SC – November 19, 2019 – Fuel, the premier provider of hotel marketing software and digital agency services for the hospitality sector, has announced the launch of a powerful new feature set that has been integrated into its AI-powered cross-channel marketing and customer engagement solution. Powered by Blueshift, the patented platform works by aggregating guest data from every hotel system touchpoint and making it actionable, in order to create more personal...
The Q4 Hotel Digital Marketer’s Whitepaper
November 19, 2019
Now available for viewing and download, the NextGuest Q4 2019 Whitepaper Edition: The Hotel Digital Marketer’s Whitepaper, covers current trends and industry insights hoteliers should be paying attention to in order to have a strong digital presence. The whitepaper takes a deep dive into strategies that will help to reach different audiences. Read the NextGuest Q4 2019 whitepaper to learn about: What’s Trending: The only way to stay ahead of the competition is by keeping up with the latest developments in digital. This month we look at the new resort fee legislation, Google’s push into vacation rentals, social media advertising,...
Hotel Branding: How to Take Your Hotel Brand to the Next Level
Jennifer Luo | November 13, 2019
By Jennifer Luo Seldom businesses can thrive nowadays without carefully-planned marketing strategies: not to say in the hospitality industry where there is at least one new property opening somewhere in the world almost every week. Moreover, the ubiquity of technology and the replicability of products means that branding has become one crucial differentiator for hospitality businesses. A hotel may be a superior service provider with its renowned facilities, but the customers need to seek a way to know about the hotel and its service quality out of all its competitors. As the market is saturated with countless hotels, brands and offerings...
Lodging Interactive Launches RFPAssist – Evolutionary Group Sales System for Hotels
Lodging Interactive | November 13, 2019
PARSIPPANY, NJ - November 13, 2019 - Lodging Interactive, an award-winning digital marketing and social media engagement agency exclusively serving the hospitality industry, today announced the launch of its RFPAssist Group Lead Sales System for the hospitality industry. An industry first, RFPAssist combines Facebook Messenger marketing automation with 24/7 customer service agents. This combination enables hotel sales managers to capture group and event leads 24/7 and to book more group business. “RFPAssist is an evolutionary sales system for the hospitality industry that enables properties to ‘service’ inbound group leads 24/7 a...
Edwardian Hotels London Brings the Best of the UK to Teneo Hospitality Group’s New European Portfolio
Edwardian Hotels London | November 8, 2019
Key Edwardian Hotels London’s properties set to join Teneo Hospitality Groups’ European offering Eden Prairie (Minneapolis), MN, November 6, 2019 - One of the UK’s largest privately owned hotel groups, Edwardian Hotels London, is now a key player in Teneo Hospitality Group’s new European portfolio. Among the 50 leading independent hotels and prominent European brands gained in Teneo’s far-reaching expansion, Edwardian Hotels London, owns and operates The May Fair, The Edwardian Manchester, both part of premium lifestyle brand Radisson Collection and an enviable collection of 10 individual luxurious Radisson Blu Edwardian ...
