Louisville, Kentucky Nearly Doubles Year-Over-Year Event Volume, Hits 94.9 Percent Growth in July
Knowland | August 21st, 2024
Pebblebrook Hotel Trust Executes Contract to Sell D.C.’s Rouge Hotel for $42 Million
Pebblebrook Hotel Trust | June 24, 2019
BETHESDA, Md. -- Pebblebrook Hotel Trust (NYSE: PEB) (the “Company”) today announced that it executed a contract to sell the 137-room Rouge Hotel in Washington, D.C. for $42.0 million to a third party. The contracted sale price reflects a 17.4x EBITDA multiple and a 5.0% net operating income capitalization rate based on the hotel’s operating performance for 2018. Based on the trailing 12-month period ended March 2019, the contracted sales price reflects a 17.7x EBITDA multiple and a 4.9% net operating income capitalization rate. The net operating income capitalization rates are after an assumed annual capital reserve of 4.0% of total...
Hotel Sales Negotiating Training, Circa 2020
Doug Kennedy | June 24, 2019
By Doug Kennedy As a conference speaker and trainer, I am finding that one of my most requested topics lately is hotel sales negotiating techniques. Based on the initial inquiries received, I get the impression that many hotel leaders still view negotiating as being a separate part of the selling process such as it was originally taught in 1990’s era training. These days, successful negotiating starts from how one handles leads at their “intake point,” which is important in order to maximize effectiveness further along in the sales engagement. First, let’s look at where in the sales process negotiating is taking place in the era...
Airbnb, Expedia, Google: 4 Lessons the Hotel Industry Can Learn From The Digital Giants
Meng-Mei Maggie Chen | June 24, 2019
By Meng-Mei Maggie Chen 2017 marked the 10th anniversary of Airbnb's creation and the digital giant celebrated its rapid expansion by releasing its strategy roadmap aptly dubbed "Airbnb For Everyone" with a slew of new types of accommodation topping their original offer. Among the new products unveiled were: New property types – Vacation Home, Unique, B&B, and Boutiques: these come in addition to the existing Entire Home, Private Room, and Shared Space filter options. New property tiers – Airbnb Plus and Beyond by Airbnb: the Airbnb Plus badge showcasing houses with more than 100 reviews and at least a 4.8 points r...
Tambourine Shares Why Travel Intent Products Are Baffling Hoteliers
Tambourine | June 21, 2019
A helpful guide to the travel intent products hoteliers should care about. In the war to shift share away from the OTAs and maximize direct bookings, hotel marketers have become tactical experts with their media dollars. When they invest a dollar into a media channel, they expect to see a return. As more and more hoteliers adopted the “SHIFT SHARE” mentality, Google Branded Search campaigns became the go-to marketing solution for hoteliers looking to stay high on search results and battle the OTAs (who are aggressively bidding on your hotel’s brand keywords) for direct bookings. Essentially, it’s cheaper to run ads to capture the boo...
Beach Retreat & Lodge at Tahoe Installs STS Cloud to Manage Groups and Events at Full-Service Destination Resort
SalesAndCatering.com, LLC | June 19, 2019
System Provider SalesAndCatering.com Delivers Affordable Full-Service Cloud System Functionality to Help Lake Tahoe Team Close More Business MOUNT PLEASANT, SC, June 19, 2019 – Beach Retreat & Lodge at Tahoe launches STS Cloud Hotel Sales and Catering software by SalesAndCatering.com to sell and manage events at the resort destination. STS Cloud is a full-function, cost-effective hotel sales and catering software system used by hundreds of properties and multi-property hotel groups. Beach Retreat & Lodge at Tahoe is a year-round full-service resort on the shore of Lake Tahoe. Click here for information on SalesAndCatering.com....
Lodging Interactive Launches All-Inclusive Website, Social Media and Reputation Management Packages
Lodging Interactive | June 18, 2019
Lodging Interactive, an award-winning digital marketing and social media engagement agency exclusively serving the hospitality industry, today announced the launch of its all-inclusive full-service digital marketing packages. For one monthly price properties can now choose from a variety of digital marketing packages. Digital marketing packages include website design and digital marketing, social media marketing and engagement, and guest review responses services. "For nearly twenty years we have continued to develop hospitality focused digital marketing products and services to ensure our clients maximize their online visibility and reven...
Fuel to Release Exclusive Early Edition of Leisure Travel Study Results at HITEC 2019
Fuel | June 13, 2019
Leading provider of hotel software and digital marketing solutions to provide sneak peek at critical industry data to attendees of world’s largest hotel technology show Myrtle Beach, SC and Minneapolis - HITEC Booth #2920 - June 13, 2019 – Fuel, a leading provider of hotel software and digital marketing solutions for the global hospitality industry, is providing access to an early edition of its much anticipated annual Leisure Travel Study at HITEC 2019 in Minneapolis. HITEC attendees will have access to the study at Booth #2920 on the HITEC trade show floor. The Leisure Travel Study is a comprehensive analysis of the ever-changing...
Softscribe Inc. Names 5 Steps on Instagram to Pack Your Sales Funnel for HITEC 2019
Softscribe Inc. | June 11, 2019
Choose Quality Posts Over Quantity. See B2B Instagram Examples at @softscribeinc BENTONVILLE, AR – June 11, 2019 – Softscribe Inc., the leading hotel tech PR agency for the hospitality industry, outlined 5 ways technology vendors can use Instagram to drive qualified leads at #HITEC2019. HITEC, the world’s largest hotel tech conference, is in Minneapolis, MN, June 17 to 20, 2019. Softscribe Inc. provides B2B PR for the hotel tech market and related industries. It creates public relations content, search and social media to help technology companies achieve their business goals and increase sales. “Experts suggest two future ...
Fuel to Power Live Video Interviews With HITEC 2019 Exhibitors and Attendees
Fuel | June 11, 2019
Producer of Leading "Fuel Hotel Marketing Podcast" and "This Week In Hospitality Digital Marketing" combine forces to bring exclusive video interviews, live from the show floor in Minneapolis Myrtle Beach, SC and Minneapolis - HITEC Booth #2920 - June 11, 2019 – Fuel, a leading provider of hotel software and digital marketing solutions for the global hospitality industry, is joining its “Fuel Hotel Marketing Podcast” with another podcast, “This Week In Hospitality Digital Marketing,” to provide exclusive live interviews from the show floor at HITEC 2019 in Minneapolis. As part of the event, Stuart Butler, COO of Fuel, and Lore...
Now Available: The Q2 Hotel Digital Marketer’s Whitepaper
HEBS Digital | May 14, 2019
Now available for viewing and download, the Q2 2019 Whitepaper Edition: The Hotel Digital Marketer's Whitepaper, covers current trends and industry insights hoteliers should be paying attention to in order to have a strong digital presence. The whitepaper takes a deep dive into strategies that will help to reach different audiences through every phase of the travel planning journey. Read the Q2 2019 whitepaper to learn about: What's Trending: Stay in the loop with the need-to-know trends of the quarter, including video coming to Google responsive display ads, the rise of Snapchat advertising, and asymmetrical website designs. From th...
Top 5 Hotel Marketing Strategies for 2019
Divya Bhat | January 16, 2019
By Divya Bhat It is true that technological trends don't necessarily wait for a new year to dawn upon us, before making their grand entrance. But what's also true is that every now and then, we as hoteliers like to take a step back to reassess our strategies and weigh their efficacy. And in that context, what better time to reevaluate your hotel marketing strategies than the new year! Let's get right into it and see what trends continue to rule the roost, when it comes to hospitality marketing. 1. Mobile first No list of 'hotel marketing ideas' is complete these days, without at least one mention of mobile technology. The last decade ha...
Tambourine: The Most Important Metric in Hotel Marketing: What’s Your OMTM?
Tambourine | January 7, 2019
Determine the single most important metric by which you will be judged this coming year by management/ownership, then align your actions and energy around it. As hotel marketers, we have dozens of metrics to deal with…. but we humbly suggest there's one that should matter more than any other. The One Metric That Matters (OMTM) is a powerful concept derived from a renowned thought leader in Silicon Valley. But the idea transcends every industry and is especially important for serious-minded hotel marketers. We fully recognize that the OMTM may be different depending on your property's needs, your career stage or your personal comp...
Do This to Gain Instant Trust With Hotel Website Visitors
Tambourine | November 9, 2018
Build trust with hotel website visitors by showcasing SOCIAL PROOF. Social proof is critical to easing the worries of potential guests. In fact, a study in the Washington Post showed social proof had more influence over customers than a discount. This is why a guest review site like TripAdvisor is so popular and impactful on purchase behavior. As travelers and meeting planners are faced with more and more hotel options, it's vital to win their trust first, to win their heart and their wallets. Here are the four core methods of leveraging social proof online: 1. Awards, Accolades and Media Labels Prominently display any accolades...
Now Available: The Q4 Hotel Digital Marketer’s Whitepaper
HEBS Digital | November 5, 2018
Now available for viewing and download, the HEBStrategy Q4 2018 Whitepaper Edition: The Hotel Digital Marketer's Whitepaper, covers current trends and industry insights hoteliers should be paying attention to in order to have a strong digital presence. The whitepaper takes a deep dive into strategies that will help to reach different audiences. Read the HEBStrategy Q4 2018 whitepaper to learn about: What's Trending: Stay in the loop with the must-know trends of the quarter, including the growth in popularity of loyalty programs, updates to Google Hotel Ads, and tips for capitalizing on intent. From the Design Studio: Get inspiration fro...
Lodging Interactive Rolls Out Commingle:Engage Total Customer Engagement Services
Lodging Interactive | November 1, 2018
Lodging Interactive, an award-winning digital marketing and social media engagement agency exclusively serving the hospitality industry, today announced the launch of commingle:engage, a total customer engagement solution for hotels and resorts. commingle:engage is a fully managed service that enables properties, of any size, to effectively build customer loyalty through personal, one-on-one, customer engagement with new and past guests. "Since 2006 we've successfully established CoMMingle as the leading provider of guest reputation management and social media marketing services exclusively for hospitality," stated DJ Vallauri, Lodging ...
Tambourine Shares What’s Haunting Hotel Marketers This Halloween?
Tambourine | October 31, 2018
Continuing our annual Halloween tradition, we've asked hotel marketers nationwide, across all chain scales and property sizes, what they're most spooked about right now. In past years, the list has included: Unrealistic goals set by ownership Product deterioration The cost of guest acquisition Shaky job security Many of those were on the minds of the folks we spoke to this year, however, here are five particularly frightening problems keeping hotel marketers up at night right now: 1. Brand Proliferation/Differentiation Many hotel marketers (and owners) view the industry's numerous and ever-growing assortment of brands as an increa...
3 Things the Hospitality Industry Can Learn From Google
Amadeus | October 31, 2018
In 2018, digital travel sales are expected to reach $198 billion, with more than 140 million adults researching a trip online. As global travel increases, people are consuming more digital content than ever before as they search the web for the cheapest flights, best hotels, and popular tourist sites at their destination. In return, shoppers are flooded with information from companies hoping to inspire interest early in the travel planning process. Brands are investing big in digital ads and paid search campaigns to increase visibility, creating a cash cow for Google. This year alone, the tech giant will rake in almost $40 billion in to...
5 Ways to Market to Your Guests With Instagram Stories
Nancy Huang | October 29, 2018
Instagram Stories is quickly becoming the go-to platform for savvy marketers. This Snapchat-like feature has seen tremendous growth since launching in 2016, with more than 400 million daily active users. Instagram Stories has a more raw and playful feel than traditional Instagram posts, allowing marketers to engage followers in a more natural way. While the stories used to disappear after 24 hours, Instagram now allows you to archive stories on your profile as highlights. That said, because stories only exist for 24 hours as a default, they're generally better at helping to build urgency around offers, thus triggering immediate response...
The Top 5 Things You Need to Know Now in Hotel Digital Marketing: October Edition
HEBS Digital | October 23, 2018
By Margaret Mastrogiacomo As Q4 begins and the holidays approach swiftly, it's time for hotel marketers to kick their digital marketing into high gear. From Google unveiling new search tools (perfect for travel planning) to Facebook adding new, festive holiday design elements to its ad platform, here are the top things you need to know now in hotel digital marketing to take your digital strategy to the next level. 1. SEO: Google announces new search features and discovery tools, including new Activity Cards and Collections. At their annual Future of Search event, Google unveiled new features focused on the mobile user experience, struc...
Five Tips for a Successful Cyber Monday Campaign
HEBS Digital | October 18, 2018
By Victoria Hsia It's no secret: Cyber Monday is a huge opportunity for hoteliers to drive bookings. What began as a one-day online shopping holiday has, over the years, extended into Black Friday and Thanksgiving, with some brands promoting deals even earlier. As a result, consumers aren't just searching for deals earlier, they're also making more purchases over a longer period of time. According to Adobe Analytics, American consumers spent $19.62 billion online between Thanksgiving and Cyber Monday in 2017, a 15% increase year over year. With the heavy saturation of Cyber Monday deals online, the market has inevitably become more comp...
Vizergy Digital Marketing Named 10 Fastest Growing Google Solution Provider of 2018
October 17, 2018
Vizergy, the hospitality industry's leading provider of digital marketing software and services, has been named one of the 10 Fastest Growing Google Solution Providers of 2018, according to Silicon Valley Review. This recognition not only reaffirms Vizergy's success in strategic vision and product development but also solidifies its market position as the best technology platform for the hospitality industry. The announcement of this prestigious award follows CIO Review naming Vizergy one of the 20 Most Promising Web Development & Marketing Platforms in 2017. The company, based in Jacksonville, FL, attributes its success to a number...
Travel and Hospitality Marketing Budgets for 2019: 4 Trends to Watch
Michael Del Gigante | October 11, 2018
By Michael Del Gigante As you dive into 2019 budgeting, what trends should you be thinking about? Which approaches, platforms, and tools should be top of mind for travel and hospitality marketers? The team at MDG Advertising recently analyzed a host of recent analyst reports and industry surveys to find out. What came from that deep dive are these four key trends trends that every travel and hospitality firm should be watching closely in the year ahead: 1. The Power of Search When it comes to travel and hospitality marketing, search has become the digital workhorse. Newer channels may get more buzz, but it's search that continues to mo...
Tambourine – Hotel SEO: How Will Google’s New EAT Algorithm Affect Your Property?
Tambourine | October 10, 2018
Google rolled out a new algorithm update that is already causing widespread changes in both organic and local search engine rankings. In August, Google rolled out a new algorithm update that is already causing widespread changes in both organic and local search engine rankings. Although some specific types of websites appear to be affected more than others, all websites—including hotel and travel-related sites—should factor the latest criteria into their ongoing development and content plans. Centered on the acronym E-A-T (expertise, authoritativeness and trustworthiness), the latest update is placing still-more emphasis on ...
The Resort at Pedregal Brings Cabo San Lucas Online With New Website
HEBS Digital | October 8, 2018
In partnership with HEBS Digital, The Resort at Pedregal has launched a new website with several leading-edge features that will captivate guests long before they arrive at the award-winning property. Inspiration for the new website was easy to find: seaside and cliffside, outside and in, The Resort at Pedregal is the ultimate Cabo San Lucas resort that places guests a world away in an excluded retreat. Paramount is the unmatched level of individualized service tailored to the whims and needs of each guest — a unique value proposition that website visitors need to sense immediately upon landing on the site. Above the fold, users s...
