Louisville, Kentucky Nearly Doubles Year-Over-Year Event Volume, Hits 94.9 Percent Growth in July
Knowland | August 21st, 2024
Tambourine Shares Three Easy Ways to Tighten the Bond Between Marketing and Revenue Management
Tambourine | August 6, 2018
The days of hotel marketers and revenue managers working in separate silos are over. Opening up dialogue and combining intelligence between these two departments are the first steps towards becoming a profit powerhouse. Here are three tips from industry leaders to optimize the connection between departments and keep them working in sync: 1. Give Each Other a Seat at the Strategy Table Bring revenue managers to marketing strategy meetings and vice versa. Each should be on hand when planning future pricing and marketing campaigns. Feedback between the departments should be fluid and open. "If marketing and revenue management teams don't c...
The Joy of Publicity
Babs Harrison | August 3, 2018
By Babs Harrison It's the "in" thing to say these days - "oh, we don't need traditional media, we're on social media, and isn't traditional media all fake news anyway?" Listen up: hoteliers and spa operators still need traditional media. The smart ones know it. As for the others, well, they will learn that they needed to be playing in traditional media all along. Earned media are a building block in just about all effective marketing campaigns, certainly for high-end travel products. This is 2018 and, obviously, every property now needs a multi-pronged PR strategy. Social media must figure into this -...
7 Tips for Succeeding With Instagram Marketing
MDG Advertising | August 2, 2018
This year is set to be a big one for Instagram marketing. According to Social Media Examiner's annual report, in 2018 some 69% of marketers plan to increase their investment on the platform and 74% plan to learn more about how to best use the social network. What's driving this spike in interest? Largely, a quickly growing audience and considerable popularity with younger consumers: Instagram now has more than 800 million active users, with 71% of US adults ages 18–24 and 72% of US teens ages 13–17 utilizing it. However, while most marketers understand the power of the platform, actually establishing a successful presence re...
Hotel Tech Partner vs. Vendor: Knowing the Difference and Why It Matters
Glenn Wirick | July 31, 2018
By Glenn Wirick Executive Vice President of Sales and Marketing Pegasus Solutions As leaders in the hospitality industry, we're in the business of building and cultivating relationships. Not just relationships with guests, however — also relationships with the technology providers that hotels, resorts, chains and management companies align with to enhance their service offering. The software providers that lodging operators work with can play a pivotal role in the on-going success of their hotel. When in the market for new software, hoteliers should be vetting potential partners — not just vendors. Why? Because the software ...
The Top 5 Things You Need to Know Now in Hotel Digital Marketing: July Edition
HEBS Digital | July 31, 2018
By Margaret Mastrogiacomo, VP Strategy This month, the latest digital innovations include big announcements from Google regarding new merchandising features on Google AMP Stories, new LinkedIn advertising opportunities, and Instagram's new questions sticker functionality for Stories. From SEO to design, find out the top five things you need to know now in hotel digital marketing. 1. SEO: Google releases AMP Stories 1.0 with advertising opportunities. If you haven't already heard, AMP stories are standalone compilations of pages with AMP and HTML layers of elements such as video, photography, analytics, text and more. Similar to Snapcha...
Tambourine’s Friday Freebie: Stop Hidden Costs From Driving Customers Away
Tambourine | July 20, 2018
Welcome to the Friday Freebie! Each week, we share one impactful hotel marketing tactic that you can implement immediately to drive more conversions and more revenue. This week's Freebie: Don't wait until guests press 'Book Now' in your booking engine to announce new charges. Present all costs, including resort fees, as soon as possible. Nothing kills a customer's trust and transaction faster than hidden costs. By now, we all know that travelers are looking for a seamless purchase, as well as full transparency in their transactions. They want to know that by the time they pull out their credit card, they're certain how much their room w...
2018 Hospitality Technology Study, Uniting Hotelier and Vendor Technology Perspectives, Now Available Worldwide
Fuel | July 19, 2018
Fuel Travel, StayNTouch and Flip.to examine technology trends to better align suppliers with industry wants and needs Orlando, FL — July 19, 2018 — Fuel Travel, StayNTouch and Flip.to have partnered to launch a new study that examines perspectives from hoteliers and suppliers on industry technology. First debuted exclusively for attendees of the HITEC Hospitality Technology Show in June, the results are now being distributed globally. The study surveyed hoteliers and suppliers to learn how the industry can improve from a technology perspective, with key takeaways for readers from both groups: For hospitality decision-maker...
Lodging Interactive Announces LinkedIn Marketing Services for Hotels
Lodging Interactive | July 17, 2018
Lodging Interactive, an award-winning digital and social media engagement agency exclusively serving the hospitality industry, today announced the launch of its fully managed CoMMingle LinkedIn marketing service for the hospitality industry. CoMMingle LinkedIn Marketing manages all aspects of a hotel's LinkedIn presence and community engagement. "LinkedIn presents enormous branding and business opportunities for hotels and has been mostly ignored by property marketing teams. With over 560 million LinkedIn monthly users, hoteliers must maintain a presence and aggressively build and engage with their LinkedIn community as they have done f...
Inntopia Launches Cloud Express to Give Key Staff One-Click Access to Guest Profiles
Inntopia | July 16, 2018
STOWE, VT, July 17, 2018 - Inntopia announced today the release of Cloud Express, a system that gives front-desk and call-center agents one-click access to complete guest profiles directly from their CRS or PMS. Built as a bridge between Inntopia's award-winning Marketing Cloud and Commerce technologies, Cloud Express takes the complete guest profiles once reserved only for the marketing team and puts them into the hands of a hotel's or resort's entire team. "We put a huge amount of focus on data cleansing, deduping, and integrating every data source possible, so the guest profiles that exist in Marketing Cloud are second to none," said...
Leisure Real Estate Advisors, LLC Selected to Represent a Hilton-Marriott Portfolio in Salina, KS
Leisure Real Estate Advisors, LLC | July 7, 2018
Leisure Real Estate Advisors, LLC, is pleased to announce its engagement as exclusive marketing agent for the sale of a three property Hilton-Marriott branded portfolio located in Salina, KS. "We are extremely pleased to have received this assignment", says Brent A. Jaynes, co-founder and managing partner of Leisure Real Estate Advisors, LLC. "The Hilton and Marriott names are premium brands and represent institutional grade name recognition", comments Mr. Jaynes. "All of these fine hotels are well positioned within this market and represent very attractive assets to potential investors." The Hilton Garden Inn opened in Sept, 2017 and i...
Just Enter: Now Accepting Entries for 2018 HSMAI Adrian Awards
HSMAI | July 3, 2018
The Hospitality Sales and Marketing Association International (HSMAI) is officially accepting entries for its 2018 Adrian Awards, celebrating excellence in travel marketing. Now in their 62nd year, the Adrian Awards recognize standout brands and agencies for their innovation and creativity in hospitality advertising, digital marketing, and public relations campaigns. "The Adrian Awards acknowledge the impressive work of the winners," said Robert A. Gilbert, CHME, CHBA, president and CEO of HSMAI, "but the full impact of these awards extends beyond that. By spotlighting the creative thinking that fuels the winning campaigns, the Adrians ...
Five Real Ways to Personalize the Guest Experience
Chamberlin Public Relations | July 2, 2018
In spite of the impressive growth of loyalty programs and the stacks of membership cards we all have in our wallets, travelers don't want to be just a number in a business' computer. Hotel guests want to be recognized as individuals with unique tastes when they check in, and throughout their stay. While it used to be hard to personalize the guest experience, the abundance of information that guests share both directly and indirectly with hotels has made it easier than ever to learn what a guest's preferences are, and to personalize their stay to their tastes. 1. Use the property management system and loyalty program to keep notes on wha...
Cendyn is Europe’s Leading Hotel CRM Technology Provider & Data Driven Marketing Agency 2018 as Voted by Prestigious World Travel Awards
Cendyn | July 2, 2018
JULY 2, 2018 – Boca Raton, Florida – Cendyn, the leading provider of hotel CRM and hotel sales platforms in the hospitality industry, has been voted as Europe's Leading Hotel CRM Technology Provider and Europe's Data Driven Marketing Agency, 2018. The prestigious World Travel Awards recognizes companies, organizations, and brands that push the boundaries of industry excellence. "We are truly honored to have won these awards," says Charles Deyo, CEO & President at Cendyn. "The hospitality landscape is constantly evolving, so it is wonderful to see how many hoteliers are embracing this change and ado...
5 Step Guide to Implement Marketing Segmentation at Your Hotel
Cendyn | June 26, 2018
Personalize the experience for every guest With 62% of hoteliers recommending or paying more for a brand that provides a personalized service or experience, it is vital that hotels are listening to consumers and providing the experience and service they now demand. Our latest guide gives you 5 clear steps to take at your hotel to ensure you can use marketing segmentation to provide that perfect experience for every guest. ...
Top 5 Things You Need to Know Now in Hotel Digital Marketing: June Edition
HEBS Digital | June 21, 2018
By Margaret Mastrogiacomo, VP Strategy This month, Google nudges SEO marketers in the right direction with clarifications to the mobile-first index as it rolls out to more websites; Bing pilots in-market audiences; and Instagram gets more serious with Stories by adding e-commerce features. From SEO to design, read on to learn the top five things you need to know now in hotel digital marketing, and stay informed. 1.SEO: Google announces clarification surrounding the mobile-first index and what it means for your website. As Google begins rolling out mobile-first indexing to more websites, it recently announced some clarifications as to h...
Videotel Digital new 4K VP90 digital signage player is recognized by a Market Leader
Videotel Digital | June 19, 2018
SAN DIEGO (PRWEB) JUNE 19, 2018 Found essential for keeping commercial buildings and property management companies digitally on-trend, Videotel Digital has launched a new marketing must-have. Popular for updating directories and assuring that buyers in lobbies and waiting areas are aware of valuable information, the 4K VP90 has helped a Spokane, Washington development and management company do just that. The new 4K industrial digital signage player allows for client-specific, branded content to be played uninterrupted to customers. It has proved invaluable to TRW Development & Management for its interactive and remote-access compati...
Milestone Wins Prestigious 2018 “Best Overall Search Marketing Initiative” Search Engine Land Award
Milestone Inc | June 19, 2018
June 19 2018 - Silicon Valley, CA. Milestone, a provider of digital marketing solutions for location-based businesses, was selected as recipient of the Search Engine Land's prestigious "best overall search marketing initiative" at the 4th annual Search Engine Land Awards in Seattle, WA. Each year the "Landy Awards" acknowledge individuals, agencies and internal marketing teams in the digital marketing community who have demonstrated excellence in creating and executing organic and paid search marketing initiatives. The Best Overall Search Marketing Initiative recognizes exceptional integration efforts between organic search engine optim...
Fuel Travel, StayNTouch and Flip.to Examine the Alignment Between Hoteliers and Vendors in New 2018 Hospitality Technology Study
Fuel | June 18, 2018
Bethesda, MD, June 18, 2018 -- Fuel Travel, Flip.to and StayNTouch joined forces to conduct an extensive study of hundreds of hoteliers and suppliers to learn where the industry can improve from a technology perspective. Exclusive copies of the comprehensive study will be available at this year's HITEC in Houston at booth's #1003 and #1133. The study addresses technological shifts and trends, highlighting critical issues the industry faces. Moreover, the study identifies where hoteliers and vendors are aligned, and where they differ, in the perceived priorities and challenges the market faces. The results are compiled from 358 responde...
Online Advertising for Hotels: 8 Fabulous Suggestions
Dreamweaver Brand Communications | June 10, 2018
As the average small business now spends around $75,000 a year on digital marketing, it's important to spend that budget wisely. Spending it in the wrong demographic or on the wrong strategy could leave you with nothing left over once you figure out who your market is. Online advertising for hotels is changing with every other aspect of digital marketing. Here are 6 strategies that are low-cost and highly yielding ways to implement your next ad campaign. 1. Make The Most of Your Instagram Account People find all kinds of reasons to waste their time on Instagram. It's a way to keep up with how celebrities live or what some of the...
Vizergy Sees Record Breaking Growth in First Half of 2018
June 4, 2018
Agency achieves strong year-over-year growth in revenue, profitability, client count, and product development, with deliberate shift toward technology. Vizergy Digital Marketing, the industry's leading provider of digital marketing software and services, announced record-breaking sales and client growth through May of 2018. The company, based in Jacksonville, FL, attributes its success to several different factors. "Vizergy has always put our technology at the heart of our value proposition," said Joe Hyman, CEO of Vizergy. "For many years, we have invested heavily in our proprietary platform, a SaaS solution built for hospitality marke...
Does Your Hotel Stand Out?
Chamberlin Public Relations | May 31, 2018
Brand standards can make a hotel seem…well, standard. And with so many hotels flooding the market, it can be hard for travelers to tell one apart from the next, making it even more challenging to establish customer loyalty. But by carefully targeting specific types of guests and incorporating clever design and programing, a few hotel brands are standing out from the pack. Business & Leisure To attract business travelers, IHG's Crowne Plaza brand has been updating its guestrooms and public spaces, adding touches that working professionals need. Hotels now have studio spaces off of the lobbies that guests and locals can rent by...
Hotel Marketing Tips from Pipeline LIVE: Image Copyright Infringement
Pipeline Social Media | May 29, 2018
By Maiya Wall & Sarah Brown Pipeline LIVE is a bi-monthly Facebook live series covering topics on digital marketing, including social media, web design, blogging, and SEO. Each 15-minute Facebook live video is designed to help business owners and marketing professionals learn step-by-step, applicable techniques to expand their digital marketing knowledge. In a recent Pipeline LIVE session, COO Leslie Wilkins was interviewed about Photo Copyright Infringement and the importance of respecting copyright, understanding fair use, and being responsible with images on social media. Copyright laws can be particularly precarious as the major...
Why Facebook Will Help Hotels Beat the OTAs
Marco Benvenuti | May 25, 2018
By Marco Benvenuti Honestly, I thought the war between hotels and online travel agencies would've died down by now. Clearly the battle rages on. Brands continue to attempt to woo travelers and franchisees with direct-booking strategies. And OTAs are punching back, with a recent report reiterating the strength of the Billboard Effect and claiming direct bookings are no less costly for hoteliers. At the same time, more "billboards" are cropping up. Hotels have at their disposal hundreds of shelves on which to place their product, including Airbnb. Higher up the funnel, companies like Google, Amazon and Facebook are starting to direct traf...
How to Use the Google Ecosystem to Get Your Hotel’s Digital Strategy on Point
HEBS Digital | May 17, 2018
By Kerryn Gower With over 4 billion searches happening every day, the Google ecosystem continues to be one of the best suites of products available for hotels to drive online users to their website, and then convert those users into guests. With ongoing optimizations and new products being released regularly, it can be easy for hoteliers to fall behind on trends and miss opportunities to get the most out of their digital strategy through the entire Google ecosystem. Below, we've outlined some of the latest developments from Google, including new products and enhancements to existing products, which can greatly impact the digital marketi...
