Louisville, Kentucky Nearly Doubles Year-Over-Year Event Volume, Hits 94.9 Percent Growth in July
Knowland | August 21st, 2024
Messaging Apps as Ubiquitous as Booking Engines for Hotel Websites
Lodging Interactive | May 16, 2018
By DJ Vallauri, Technology has made us more dependent on its abilities to plan better vacations and business trips. In recent times hotel websites have come a long way from simply being online static e-brochures to becoming more experiential. Online hotel website experiences sell rooms and create loyal guests. Yet, for the majority of hotel websites, the experience remains mediocre and "ok" at best. Think about it, when you visit a hotel website you are basically on your own without any human connections or the ability to engage and ask questions that you are sure to have when you consider booking a hotel online. Why is that? It's 2018 ...
TargetingHub Will Forever Change the Way You Do Marketing for the Better
May 14, 2018
JACKSONVILLE, FL – Vizergy® is excited to announce the release of a new industry whitepaper, written by Tim Henthorn, CEO of Accubase Inc., that discusses TargetingHub™ and how the solution makes a data driven omni channel approach to marketing easier for hoteliers and marketers across industries. Henthorn prefaces the whitepaper by saying "The Vizergy® Marketing System and TargetingHub™ represent a next generation marketing platform - enabling hotels to manage guest data, design advertising campaigns, reach similar prospective customers and measure omni-channel performance." TargetingHub takes a complex market...
Cendyn Nominated for Two World Travel Awards 2018 Across Three Regions
Cendyn | May 3, 2018
Cendyn has been nominated for Leading Hotel CRM Technology Provider 2018 and Leading Data Driven Marketing Agency 2018 in North America, Asia and Europe Boca Raton, Florida - Thursday May 3rd, 2018 – Cendyn, the leading CRM and sales platform in the hospitality industry, has been nominated for two World Travel Awards across three regions; Leading Hotel CRM Technology Provider 2018 and Leading Data Driven Marketing Agency 2018 in North America, Asia and Europe. "It's a true honor for us to be nominated again for these awards, especially across some of our biggest growth regions – Europe and Asia" says Charles De...
Two Roads Hospitality Selects Inntopia for Company-Wide CRM Platform
Inntopia | May 2, 2018
[STOWE, May 2, 2018] – Two Roads Hospitality, the Denver-based lifestyle hotel management company that includes Thompson Hotels, Destination Hotels, and Joie de Vivre Hotels, has contracted with Vermont-based Inntopia for a custom CRM database, marketing automation, and guest recognition platform to be installed across most of its North American properties in 2018. "We chose Inntopia for three reasons," said Two Roads Hospitality CMO Sherri Gilligan. "First, their technology is better than anything else out there in hospitality CRM. Second, their company culture is very similar to ours, and we know that our people will work well w...
Milestone Partners With Yelp to Launch New Client Offering
Milestone Inc | May 2, 2018
Milestone Launches Comprehensive Reputation Management Offering that includes Yelp SILICON VALLEY, CA. May 2, 2018 -- Milestone, a provider of digital marketing solutions for location-based businesses, today announced participation as a Yelp Ads Certified Partner (YACP) to enable Milestone to help location-based businesses manage their presence on Yelp. This new offering helps consolidate the work of managing a businesses' online presence by allowing location-based businesses to manage their Yelp listings, restrict competitive advertising on the Yelp page with branded profiles and leverage the advertising-based solutions managed by Mile...
Hotels Create Sense of Place With Local Design
Chamberlin Public Relations | May 1, 2018
Travelers want a real sense of place when they stay in a hotel, and designers are doing their part to make sure guests feel completely immersed in a destination from the moment they arrive. Here are just a few notable hotels from historic to ultra-modern (and modern twists on historic properties) that are evoking destination in their design. Yotel The airline-inspired Yotel brand already has a solid presence in airports and in urban hubs alike. The New York property, opened in 2011, was designed in collaboration by Rockwell Group and Softroom, and blends the airport aesthetic with a distinctly Gotham vibe, starting with the façad...
The Top 5 Things You Need to Know Now in Hotel Digital Marketing: April Edition
HEBS Digital | April 23, 2018
By Margaret Mastrogiacomo, Vice President Strategy This month, the latest digital innovations include new publishing features on Google My Business listings, the new Google Outstream Video Ad format, and new Instagram profile bio features. The industry is also abuzz with the fast-approaching launch of the GDPR. From SEO to design, read on to learn the top five things you need to know now in hotel digital marketing, and stay informed. 1. SEO: Google My Business now allows you to publish updates visible in search and Google maps. Google recently added the ability to create posts and updates on Google My Business listings. Posting through...
Hospitality Social Media Marketing News – April 4, 2018 Issue
Lodging Interactive | April 11, 2018
It's just been two weeks since we sent our last social media update newsletter, and so much has already changed. Keep reading to see what these changes mean for hotels and resorts in the hospitality industry, and don't forget to keep an eye out for biweekly updates moving forward! We don't want you to miss a single thing that could improve your hotel's social performance, so we'll be compiling bi-weekly lists of the most important changes happening on social media and how it will affect the hospitality industry. Instagram New Working Hashtags & Account Links in Bios Instagram just released a new feature that allows users to attach ...
The Set Hotels Joins Cendyn
The Set Hotels | April 10, 2018
The Set Hotels looks to the future and implements world's leading hotel CRM platform, Cendyn eInsight, across their hotel group London, United Kingdom - Tuesday April 10, 2018 – The Set Hotels, known for their modern take on grand luxury, is leading the trend for hoteliers across Europe with their decision to partner with Cendyn, the leading hotel CRM platform. Headquartered in London, ultra-luxury hotel group The Set owns and operates three iconic properties in Europe: Hotel Café Royal in London, Conservatorium in Amsterdam and Hotel Lutetia in Paris. With a unique, grand take on each property, The Set prides themselve...
Vizergy Launches New Custom Website for Neighboring Hotel, One Ocean Resort & Spa
April 9, 2018
JACKSONVILLE, Fla. – Vizergy®, the leading intelligent digital marketing solution provider to the travel and hospitality industry, is pleased to announce the launch of One Ocean Resort & Spa, Northeast Florida's only artfully-inspired boutique resort's new website (OneOceanResort.com). "Vizergy is very excited to serve such a fantastic property, right here in our backyard," said Robert Arnold, Vizergy president. "One Ocean Resort & Spa is one of the most unique properties in Northeast Florida and a property that is loved by Jacksonville natives and visitors alike. Jacksonville and the Beaches communities are unique tra...
Clairvoyix Named Top Hospitality Email Marketing, CRM Company
Clairvoyix | April 4, 2018
Hotel Tech Report based award on data from thousands of hoteliers in 40 countries LAS VEGAS – Hotel Tech Report has named Clairvoyix 2018's top-rated Email Marketing and CRM (customer relationship management) company based on data from thousands of hoteliers in over 40 countries around the world. For the last 3 months more than 100 of the most innovative technology companies have competed for a chance to win this prestigious title. The HotelTechAwards platform (by HotelTechReport.com) leverages real customer data to determine best of breed products that help hoteliers grow their bottom lines. "Email marketing is quickly becoming t...
Hotel Marketing to Millennials
Casey Munck | April 3, 2018
By Casey Munck Millennials, defined as people born between 1982 and 2000, now make up the largest living generation. And they are spending more than ever on travel, with 26% saying they spent more on vacations than in the previous year. What's more, they are also taking charge in helping plan vacations with their parents, with multi-generation travel making up 32% of anticipated domestic trips, higher than any other generation. They are obviously ready to travel and willing to spend on what matters to them, offering tremendous marketing opportunities. However, they are not often swayed by traditional marketing methods. To effectively ta...
Connecting Local Community to Your Hotel
Chamberlin Public Relations | April 3, 2018
Today's travelers aren't interested in cookie-cutter hotels. When they're on the road, they want to feel like they are truly in a destination. Whether or not a hotel must adhere to brand standards or a certain budget, there are plenty of ways to bring a bit of the community into the space. Here are a few examples of what different hotels, both branded and independent, have been doing to make sure guests get a true sense of place. The Living Stage Red Lion Hotels' upscale boutique brand Hotel RL has a dedicated platform for local artists. The "Living Stage" hosts a wide range of performances and interactive activities – from public...
Hospitality Marketing in 2018: 5 Digital Trends to Watch [Infographic]
MDG Advertising | March 29, 2018
Hospitality marketing is in a state of flux in 2018. The continued growth of online platforms, increasing ubiquity of mobile devices, and shifts in U.S. demographics are fundamentally changing how accommodations are found, researched, and booked. What does this mean for brands? How should you be reshaping your marketing strategy? Which digital tactics and channels are worth watching closely this year? To find out, we went through a host of recent research and analyst reports. To see what emerged, take a look at the overview below, as well as MDG's new infographic, Hospitality Marketing in 2018: 5 Digital Trends to Watch. ...
PolyU Study Finds Right Audience Critical for Destination Marketing Mini-Movies
The Hong Kong Polytechnic University | March 28, 2018
Destination marketers interested in how to produce effective mini-movies to market travel destinations need to ensure that they target the right audience, according to BSc graduate Tianyi Gong and Dr Vincent Tung of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University. In a recently published research paper, the researchers observe that mini-movies are an increasingly popular and effective form of advertising, but many current efforts are missing the mark. In some circumstances mini-movies may actually have the opposite of the intended effect on the destination's image. Mini-movies have recently beco...
Are You Marketing to Your Guests’ Five Senses?
March 28, 2018
Sensory marketing has been used by some of the world's biggest brands for decades. 35 percent of Fortune 500 companies have adopted some form of sensory branding into their marketing philosophy. Famous examples range from the iconic sound of a Coca-Cola can being opened and the drink poured over a glass of ice cubes, to the unmistakable fragrance, "Fierce No. 8," spread throughout all Abercrombie & Fitch stores, onto the clothes and beyond the front doors. Traveling and staying in a hotel - whether for business or pleasure - is the ultimate experience and definitely taps into our emotions. Marketing to a traveler's taste, smell,...
TravelClick Acquires Hospitality CRM Solutions Provider Digital Alchemy
TravelClick | March 28, 2018
Acquisition Adds Expertise and Depth to Guest Management Solutions, One of TravelClick's Fastest Growing Products NEW YORK, March 28, 2018 – TravelClick ("the Company"), a leading global provider of data and revenue-generating solutions for hoteliers, announced today that it has purchased Dallas-based Digital Alchemy, a Customer Relationship Management (CRM) and email marketing solutions provider for hotels and spas around the world. Terms of the transaction were not announced. "With its highly regarded, full-service CRM offering and its talented team with deep hospitality expertise, we look forward to having Digital Alchemy join ...
Hospitality Social Media Marketing News – Issue #1
Lodging Interactive | March 26, 2018
What just happened in social media and what it means for hospitality. Mon, 26 March 2018 - Welcome to the first issue of Hospitality Social Media News, where we cover what just happened in social media and what it means for the hospitality industry. Marketing tactics are ever-changing, but social media is on another level. New features, changes, and updates to the algorithms happen so fast that it's easy to miss them. We don't want you to miss a single thing that could improve your hotel's social performance, so we'll be compiling bi-weekly lists of the most important changes happening on social media and how it will af...
Social Media Hospitality Best Practices
Scott Cohen | March 19, 2018
By Scott Cohen Introduction The hospitality sector continues to be one of the world's fastest expanding industries – with global estimates reaching $1.6 trillion in 2018. The market is being driven both by more disposable income from emerging economies and also rising desire to travel more broadly in the developed world. The number of international travelers has doubled over the last 20 years with growth not only in developing countries, but also in established markets like the U.S. which is on pace for another record breaking year in 2018. Further, strong economies also mean a healthy demand for business travel so the sector is s...
Lodging Interactive Publishes: Hospitality Social Media News
Lodging Interactive | March 19, 2018
PARSIPPANY, NJ - March 19, 2018 - Lodging Interactive, an award winning digital marketing and social media engagement agency exclusively serving the hospitality industry, today announced the inaugural issue of Hospitality Social Media News a bi-weekly publication reporting the latest social media news and recommendations for hotels and resorts. Hoteliers can click here to subscribe for free. "Our goal in publishing Hospitality Social Media News is to educate and to provide value within the hospitality marketplace. In any given week social media platforms announce new features and algorithm changes which could affect hotel marketing pla...
A Hotel Marketer’s Guide to CRM
Cendyn | March 15, 2018
Typically, the marketing department plays the lead role in CRM, acting as the primary user and key operator of CRM software and managing guest communications and data. As the guardian of the hotel's brand, the marketing manager ensures that all guest communications are on brand and on message. Additionally, as a primary generator of demand, they use the CRM system to find opportunities to drive revenue and increase profits. The marketing manager also acts as data scientist, extracting data and running reports to keep colleagues informed of trendsand patterns in guest behavior and preferences. Key areas of responsibility for the hotel ma...
Milestone Announces Spring 2018 Edition of Milestone Digital Presence Cloud With New User Interface
Milestone | March 14, 2018
New unified user interface and modular functionality provides greater flexibility and power for both self-service and full-service clients. San Jose, CA | March 14 2018. At the annual SMX West Conference today, Milestone Inc. announced the upcoming launch of the Spring 2018 edition of Milestone's Digital Presence Cloud. "We are very excited about this new release," Said Milestone CEO, Anil Aggarwal, "The new user interface is gorgeous, and provides advanced features at a click," continued Mr. Aggarwal. Milestone's Digital Presence Cloud helps multi-location or multi-person businesses with their digital market...
For Successful Marketing, Content Is King
John R. Hendrie | March 12, 2018
by John R. Hendrie Go ahead, tell your story. That is really what your future guests want. Write it down. Cast that story line out, reel them in, land them and deliver on your promise. Ms. Bronyon White, a strategic consultant, had a wonderful take on this evolution with an article about how marketing efforts must use content to influence. Printed collaterals and material really are a waste of money if they are your major marketing focus. Everyone is Wired. We are smashed by those visceral visionary senses, knocked out; we become suspended in reality. You got our attention but missed the connection. A picture is fleeting; I see so many....
From Dreaming to Booking Part II: How to Capitalize on the Dreaming Phase of the Travel Planning Journey
HEBS Digital | March 8, 2018
By Margaret Mastrogiacomo, VP Strategy This article is part two in a five-part series that uncovers top strategies for reaching potential guests in meaningful moments and increasing direct bookings throughout every stage of the travel planning journey. This article focuses on the first stage of travel planning: the dreaming phase. Let's face it. We all understand the need for our next vacation, and some of us may even be counting down the days. But as hotel marketers, how do we reach potential guests at the very beginning stage of the travel planning journey? Is reaching travelers early in the process important? And even more significan...
