Louisville, Kentucky Nearly Doubles Year-Over-Year Event Volume, Hits 94.9 Percent Growth in July
Knowland | August 21st, 2024
Wellness – What’s Next for Hotels?
Chamberlin | March 1, 2018
In the travel industry, wellness is more valuable than ever. People are living healthier lifestyles, and they don't want to give that up when they're on the road. According to the Global Wellness Institute, travelers are set to spend more than $800 billion on health-focused trips by 2020. Health-focused resorts around the world are finding exciting new ways to capitalize on this growing demand, and paving the way for smaller properties to enhance their own wellness offerings. The Global Wellness Summit recently released several studies including "A New Era of Transformative Wellness Travel" which reported that destinations are creating...
Tambourine and Teneo Hospitality Group Announce Strategic Partnership
Teneo Hospitality Group | March 1, 2018
Sales and Marketing Leaders Combine to Boost Hotel Performance New York, NY, March 1, 2018 – Teneo Hospitality Group, the premier global firm representing 300+ independent and luxury branded hotels, resorts and DMCs, and Tambourine, a global leader in hotel ecommerce, have announced a strategic partnership. The two well-known firms, who currently represent more than 700 of the top hotels in the world, will integrate services to increase meeting, group and transient results for their common clients. "It's pretty simple, hotels want more group sales and more direct bookings," said Dave Spector, partner at Tambourine. "So, it made se...
Social Media Madness Part One: How Actively Using Influencers Can Help Your Bottom Line
Dean Minett | February 27, 2018
By Dean Minett Have you ever had the experience of complimenting yourself in front of others? How about the experience of being complimented by someone else? Do the two experiences compare? Of course not. One is worth far more than the other. For example, we all know that happy guests are the most effective ambassadors for your hotel brand. As online reviews became more influential in the booking process, hospitality professionals have learned that curating a fantastic experience for every guest has far-reaching effects. This understanding grows deeper all the time because every detail and every interaction matters. But is it really acc...
Adrian Awards Celebrate Travel Marketing Superheroes
HSMAI | February 22, 2018
HSMAI's 61st Annual Awards Honor Luminaries in Advertising, Digital Marketing, and PR The Hospitality Sales and Marketing Association International (HSMAI) hosted its annual Adrian Awards Dinner Reception and Gala at the New York Marriott Marquis, celebrating innovators in hospitality advertising, digital marketing, and public relations before more than 800 industry professionals. "HSMAI applauds this evening's winners for their ingenuity and hard work," said Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI. He added, "Adrian Awards winners spark innovation throughout the entire hospitality industry," Established in 1956, the Ad...
Milestone Insights 2018 Edition Provides Location-Based Businesses With Affordable Digital Marketing Competitive Benchmarking & Analysis
Milestone Inc | February 21, 2018
Innovative digital marketing competitive benchmarking platform comes with new features and affordability for location-based businesses of all sizes. New York, NY | February 21, 2018. At HSMAI's annual Digital Marketing Conference yesterday, Milestone Inc. announced the immediate availability of the 2018 version of Milestone Insights. The digital marketing benchmarking and competitive analysis platform is designed specifically for the needs of location-based businesses and comes with features designed to make it easier for hotels and any local business to truly understand how they rate in the digital ecosystem against their top local com...
Now Available for Download: HEBStrategy Q1 2018 Hotel Digital Marketing, Technology, and Trends Whitepaper
HEBS Digital | February 20, 2018
HEBS Digital's first installment in 2018 of the HEBStrategy—our whitepaper series covering the latest news and trends in hotel digital marketing and technology—is now available for download! The HEBStrategy Q1 edition takes a deep dive into content marketing through the funnel, and includes strategies for reaching different audiences with customized content. Download the HEBStrategy Q1 2018 whitepaper to learn about: What's Trending: Stay in the loop with the must-know trends for 2018, including driving engagement through video and reposting user-generated content (UGC). From the Design Studio: How can you use content to ...
Tambourine’s Friday Freebie: The Simple Digital Skill That’s Changing Hotel Group Sales
Tambourine | February 16, 2018
Welcome to the Friday Freebie! Each week we share one impactful hotel marketing tactic that you can implement immediately to drive more conversions and more revenue. This Week's Freebie: Cold calling is dead… encourage your group sales team to master new digital business development skills. Traditionally, hotel sales teams use classic old-school textbook techniques, relying heavily on relationship selling and cold calls to book business. Today, however, meeting planners are doing 80% of their pre-purchase research in the digital world… relying far less on hotel salespeople for information, instead choosing to educate thems...
Tambourine Shares – It’s Valentine’s Day: What Are Hotel Marketers Loving?
Tambourine | February 14, 2018
Each year around Valentine's Day, we ask clients, partners and industry insiders what they are feeling warm and fuzzy about… here are the 7 things they're smitten with right now: 1. A Strong Economy and Positive Industry Forecasts The smart folks at STR, CBRE and PWC all generally agree that 2018 will be another year of steady growth for the hotel industry. (You can download STR's detailed breakdown by market here.) Fueled by a strong global economy, relatively low gas prices and limited supply growth, the US hotel industry is once again expected to enjoy positive RevPAR and ADR growth. And since all boats rise with the tide&hel...
Flip.to Joins OPMA, Together Sparking New Conversations in Travel Marketing
OPMA | February 14, 2018
Advocacy platform pairs with Onsite Rental Management Association to foster education and partnerships in the diverse vacation rental market ORLANDO, FL — February 14, 2018 — Flip.to—the advocacy marketing platform that helps reach, inspire and convert travelers worldwide—announced its membership with the Onsite Property Management Association (OPMA), a nonprofit and advocate for the rental management and condo hotel sectors representing a select 53,000 resort accommodation units. Flip.to will work in tandem with a collection of minds together aimed at bettering the travel space. Flip.to is thrilled to be joining...
The Best Western River North Hotel Sees 300% Increase in Revenue with New Progressive Web App
Brewer Digital Marketing | February 12, 2018
A Case Study on Delivering the Best Mobile User Experience on the Web. Denver, CO - Brewer Digital Marketing, announces the launch of Best Western River North's new website, which leverages cutting-edge Progressive Web App (PWA) technology resulting in a 300% increase in revenue and a 500% increase in room nights vs the old website. Best Western River North is a modern, urban hotel set in the River North neighborhood of Chicago. It offers warm hospitality and extraordinary experiences for both leisure and business travelers alike. Although the hotel's former website was was performing relatively well, General Manager Heidi Bitar, knew t...
10 Effective Social Media Marketing Tips for Hoteliers
Deepak Chauhan | February 9, 2018
By Deepak Chauhan Poolside margaritas, chocolate buttons, freshly plucked lilies, smiling concierges – everything that makes your hotel a vacation dreamland should be documented with a rosy Instagrammable filter, and scattered across social media for the entire world to see. How else would you let eager travellers know that yours is the only hospitality they need? Since social media marketing strategies for hotels are as numerous as your completion is, we've compiled a list of top 10 tips to increase your online presence and fill out your guestbook. Pick the Right Channels Whatever business you're in, the general advice concern...
Tambourine Shares Five Marketing ‘Gotchas’ When Rebranding Your Hotel
Tambourine | February 7, 2018
Hotel rebranding requires more than pretty pictures… Successfully rebranding a hotel isn't usually as simple as just putting up a new sign outside the property and slapping a new logo everywhere the old logo used to be… A true rebranding is a massive shift in philosophy, company culture and audience targeting, which has widespread implications for all marketing efforts going forward under the new identity. There are, unfortunately, some specific aspects of the rebranding process where marketing commonly goes astray. These "gotcha" moments include the following five blunders, which hotel marketers should avoid at all costs:...
Free eBook: 6 Digital Marketing Trends that will Matter in 2018 | Milestone Inc.
Milestone | February 7, 2018
Free eBook from Milestone: The 6 Digital Marketing trends that will matter in 2018 Santa Clara, CA | February 7, 2018: Milestone announced today that it is making available its 2018 eBook titled: 6 DIGITAL MARKETING TRENDS THAT WILL MATTER IN 2018. In this free eBook, Milestone lays out the six major technology and digital marketing trends that will be critical to hoteliers worldwide in the ever changing world of digital marketing. The key trends included in the report are: DOWNLOAD THE eBOOK HERE The role of mobile in 2018 From mobile-first experiences to new technologies, a more interactive "app-like" experience will force marketers t...
The Growing Value of Hotel Bars
Chamberlin Public Relations | February 2, 2018
The days of sad, lonely, hidden-away hotel bars are long gone. Today, hotels are turning their bars into community watering holes, encouraging locals and guests alike to mix and mingle and providing a literal taste of the destination with local fare and libations. With savvy design (and top mixologists behind the counter), midscale and upscale hotels alike are finding new ways to bring in foot traffic and increase revenue at the same time. It's no surprise that when The World's 50 Bars published its list for 2017, five of the top 10 were located in hotels, including the top four on the list. The New Lobby Marriott's new millennial-focus...
PR and Visibility for Your Start Up: Making the Right Moves
Michael Frenkel | January 25, 2018
By Michael Frenkel, MFC PR Having worked with dozens of start up companies in the hospitality space, I get the question all the time: How do you allocate budget the right way to accelerate the visibility of your start up, and reach critical decision-makers? There's no simple answer. Here are some of the considerations that can guide you as your think about the shortest path to bringing your brand to the consciousness of the right hospitality audiences – to stoke sales and reach scale. 1. Have you raised money, or are you just setting about to do so? The single biggest consideration is where you are in your fundraising cycle &ndash...
New Guide Outlines Strategies for Building Thought Leadership, Influence and Market Leadership
Puzzle Partner | January 25, 2018
Travel and Hospitality marketing agency Puzzle Partner shares content marketing tactics that drive trust, visibility and sales TORONTO, ON (January 25, 2018) – We have entered an age where leadership matters more than ever — thought leadership, to be exact. Building trust, credibility, awareness, and influence to increase profits is more than just a goal of most CEOs and executives. It's also the topic of a new guide from the leading travel and hospitality technology marketing agency, Puzzle Partner. The firm recently published "Thought Leader - Market Leader" developed to help brands become a sought-after source for informa...
Tambourine Shares Turnover: The Hidden Killer of Hotel Marketing (and What to Do about It)
Tambourine | January 24, 2018
Sometimes, one of the greatest obstacles to successful hotel marketing lurks within your own office… Staff turnover, especially when it's excessively high, can be an absolute killer for most businesses, and your hotel marketing team is no exception. So learning to attract, cultivate and retain marketing staff—instead of churning through them—may have a wider impact than even the smartest of ad campaigns. At hotels, specifically, there are a number of reasons why turnover of marketing staff makes it hard to achieve ownership's revenue targets: 1. Consistency Is Vital to Success In the hotel business—which is buil...
Milestone Enhances Local Events Publishing Platform with New Channels & Third-Party Site Compatibility
Milestone Inc | January 22, 2018
Milestone's Local Events can now push events to Facebook Local and Eventbrite and can be deployed on non-Milestone CMS websites. Santa Clara, CA | January 22, 2018. Digital Marketing software vendor Milestone Inc has launched new features for its local events publishing platform. The events platform, part of Milestone's Digital Presence Cloud, allows businesses to add local events to their website manually, or by accepting events from nearby locations - automatically. "Milestone's events management platform provides massive SEO boosts to businesses," said Sathya Krishnamurthy, Milestone VP of Products. "A business in Chicago could accep...
Your Top 10 Digital Marketing New Year’s Resolutions
HEBS Digital | January 19, 2018
By Garrick Lee and Kerryn Gower As we say hello to 2018, January marks a time of resolutions and new beginnings. During this month, it's important for hoteliers to reflect on their past strategies and analyze results in order to set the framework for a successful year. Mapping out goals and determining your top digital marketing priorities are the first steps in executing a strong plan that achieves greater results than the year before. With the trend of increasing levels of supply and steadying levels of demand continuing in 2018, hoteliers need to reach potential guests at meaningful micro-moments throughout the entire travel planning...
How Destination Marketing Organizations Can Better Defend Their Budgets
Carolyn Childs | January 17, 2018
Don't wait for budget kick-back to happen. Here's how to be better prepared with data and arguments so you can retain valuable destination marketing budget By Carolyn Childs It's brutal reality. Many destination marketing organisations (DMOs) are now tasked with doing more with a lot less money. Marketing money is tight most places. US States are facing dramatic budget cuts. (Brand USA may even be scrapped.) Visit Britain has suffered years of cuts. There are many examples around the world. So what can DMOs do to better manage the process? Having worked closely with DMOs over the years, MyTravelResearch.com believes it's time for destin...
Five New Year’s Hotel Resolutions
Chamberlin Public Relations | January 10, 2018
Hoteliers, the New Year is a great chance to make some changes on how you run your property. If you're looking for some new ideas or inspiration for 2018, here are some resolutions you can make now that can have big payoffs by next December. 1. Enhance Your Website A good website will do so much more than show off pictures of your hotel. New technology makes connecting with potential guests easier than ever. From the moment they land on your website, you can start communicating through a chat program like Provide Support, MeOkay, or LiveChat - answering questions, fielding requests and giving a personal touch. Once the conv...
10 Most Influential Hospitality Trends and Insights to Start 2018
Cendyn | January 8, 2018
Jump start the year with our round up of the top trends and insights shaping the hospitality industry right now. 1. The hotel industry's automated future Each step of the guest lifecycle contains finely-tuned datapoints; reason for travel, booking date, date of last stay, amenity preferences, activity preferences, dining habits, total spend – even listing them all feels overwhelming. But these pieces fit into one constantly changing puzzle that intelligence algorithms analyze with ease. 2. Definitive guide to hotel digital marketing Major changes in the hospitality industry and the constant evolution of digital marketing ha...
TripAdvisor and Google Going Opposite Directions?
Swell Hotel Marketing | January 8, 2018
Metasearch has been a trendy topic lately in one way or another. First, with the constant reports of TripAdvisor's Instant book disaster or that Google wants to take over the travel industry with their recent changes or even Booking.com shifting their budget from performance marketing (Google Ads and mainly metasearch) towards TV ads. TripAdvisor, as you all know, is the biggest travel website there is, with over 450 million monthly visitors. A few years back, TripAdvisor decided to become a price comparison website – displaying prices for individual hotels from online travel agencies, hotel chains and even independent hotels. For...
