Louisville, Kentucky Nearly Doubles Year-Over-Year Event Volume, Hits 94.9 Percent Growth in July
Knowland | August 21st, 2024
How Hospitality Brands Can Give Prospects What They Want and When
Lure Agency | January 2, 2018
As a hospitality brand, you may have noticed that in today's digital world, it's harder than ever to catch a prospect's attention. With information so easily available to anyone searching for it, you may be wondering how you can make your content stand apart. How can you give your prospects what they want and when? Well, we've got the answer. Content personalization. The Future Of B2B Content Marketing … Personalization! Personalized content is a relatively new method of digital marketing that has proven super effective, for not only grabbing your prospect's attention but also building a stronger bond. If you've ever used Amazon ...
The Importance of Data Transparency in Hotel Marketing
Tris Heaword | December 27, 2017
By Tris Heaword Data has been a boon to marketers, but the recent rise of big data and analytics has also led to a lack of data transparency. This has now become a big problem in the marketing sector. In fact, 64% of marketers say they're not clear about the origins of their data. Close to 25% of brand managers and agency buyers also admit they're unsure how frequently their data sources are refreshed. At Travel Tripper, we think the lack of data transparency is one of the biggest barriers for hotels' success. A lot of hospitality marketing agencies simply aren't transparent about their marketing metrics, and they don't allow hotels to ...
Tambourine Presents DOSM Checklist for 2018
Tambourine | December 27, 2017
15 essential activities for hotel sales and marketing leaders We work with a lot of DOSMs across a wide variety of properties of all sizes in many countries. Some are good, some are great… and some are working hard to improve. What do the great ones have in common? Which activities and disciplines deliver better results? The answers might surprise you! Based on our experience, here are the 12 things we recommend to hotel DOSMs seeking better results in 2018: 1. Assess your top 20 sales opportunities Successful DOSMs constantly scrutinize their monthly and yearly group business goals and know where they stand on any given day with...
6 Tips to Fly Away with Direct Hotel Bookings in 2018
Lure Agency | December 20, 2017
While online travel agencies (OTAs) such as Travelocity and Hotels.com are an important marketing component to a hotel, it's crucial for property owners and managers to also utilize internal sources for revenue generation and to increase hotel bookings. Digital marketing offers amazing opportunities for properties of all sizes and shapes – from boutique hotels to all-suite resorts – to stabilize the booking field using leading marketing tools and tactics. We have a few ideas to help out. Get Smart with Web Design It's not unusual for travelers shopping on OTA's to visit the hotel's website directly in order to learn more abo...
Tambourine Shares The Official Gift Guide for Hotel Marketers
Tambourine | December 20, 2017
Forget the silly gadgets and fancy chocolates! Listen up hotel owners and asset managers, we know what hotel marketers really want for the holidays… Here's our annual list of the things that hotel marketers tell us they crave the most: 1. They Want to Be Rewarded for Driving Measurable Revenue Hotel owners expect their marketing team to contribute to the hotel's revenue targets in ways that can be tangibly measured. And hotel marketers are responding! By tracking their marketing cost-per-booking (MCPB) and return on ad spend, they are showcasing the marketing team's direct ROI… this new breed of "revenue marketer" is movin...
HEBS Digital Wins Record-Breaking 21 HSMAI Adrian Awards, Including 10 Gold
HEBS Digital | December 11, 2017
Summary: HEBS Digital has been recognized with 21 awards from the 61st HSMAI Adrian Awards Competition. The Adrian Awards honor the outstanding achievements of hospitality brands and agencies for creativity and innovation in advertising, public relations, and digital marketing. New York, NY (December 11, 2017) – HEBS Digital, a leading authority in hotel digital technology and marketing innovation, has been honored with a record-breaking 21 Hospitality Sales & Marketing Association International (HSMAI) Adrian Awards for 2017. These awards mark a new record for HEBS Digital, beating their previous record of 17 awards. Now in i...
Guests and The Great Outdoors
Chamberlin | December 6, 2017
A hotel's rooftop used to be just that – a rooftop, and in terms of revenue, wasted space. Not any longer. Hotels are getting more creative and transforming outdoor areas into immersive experiences that not only offer additional amenities for guests, but also generate serious income. What's more, outside spaces are becoming just as important to attracting guests as their interior counterparts. There are lots of ways to create an effective outdoor space that will be both popular and profitable. Here are some of our favorite options that guests love. Maximize Your View Getting fresh air at city hotels used to be challenging but not ...
10 Secrets for Stellar Email Opens & Click-Throughs
Cendyn | December 5, 2017
Best Practice Guide for Hotel Digital Marketers Emails are the first, and often the last contact guests have with your hotel. The impact is the same as when a guest enters your front door, but not if your emails don't get opened and your click-through rate isn't where it should be. In our new inforgraphic, we offer up 10 secrets to keep your hotel's emails from getting lost in a crowded inbox. ...
New Industry White Paper – “The Business Case for Vanity Websites”
December 5, 2017
JACKSONVILLE, FL – Vizergy®, the industry's leading digital marketing company with Mark Glickman, author of Marketing Paradise, have co-written a new hospitality-focused white paper - The Business Case for Vanity Websites This piece was written to educate hoteliers by answering the question of WHY hotel owners and management companies should invest in a vanity site with supporting research data, case studies, and verified information. "The data (collected over the past 14 years) supports the case suggesting that vanity sites drive more revenue for branded hotels." Download the Free White Paper Now! "If you had a cost-effective...
What a Popular Weather Chatbot Can Teach the Hospitality Industry About Guest Messaging
ALICE | November 27, 2017
At first blush, the pairing of Poncho (a cheeky chatbot that tells you the weather, with no obvious ties to the hospitality industry) and ALICE (a hospitality messaging product that doesn't use chatbots) seems an unconventional choice to host a conversation at HX about chatbots and guest conversational interfaces. But, as a lively discussion between the panelists and audience made clear, there's a lot hospitality can learn from the popular consumer product Poncho, and a lot more to messaging - especially in this industry - than chatbots. Here are a couple of takeaways from ALICE co-founder Alex Shashou's HX panel on Monday: 1. Attitude ...
2018 Digital Marketing Plan & Budget Guide for Hotels
Cendyn | November 27, 2017
Insights for hoteliers One of the most important services we provide for hotels at Cendyn is preparing a yearly digital marketing plan and budget. The whole process includes a significant amount of data, analytics, and research. In this guide, we offer insight on the most important factors to consider when creating your annual plan, including: Historic reporting Expected changes and their potential impacts Goals for the next year What's working & what's new Best bets for the largest impact Download Now ...
5 Ways AI Is Transforming Hotel Marketing
Cendyn | November 22, 2017
Artificial intelligence is enabling the hotel industry to do incredible things. From creating hyper personalized guest experiences to identifying unrecognized revenue opportunities, AI empowers innovation and growth by distilling information and deducing patterns into actionable insights. At Cendyn, we help hotels apply this technology to the far corners of their organizations. With an AI foundation, hotel marketers can make better decisions, faster, even automatically, for the betterment of guests and the business. As such, here are seven ways we're seeing AI transform hotel marketing: Data-driven marketing Data has shifted the founda...
[Infographic] Classic Resorts Nets a New Channel of Travelers by Launching Advocacy with Flip.to
Flip.to | November 16, 2017
Classic Resorts are getting introduced to their best audience yet at a scale, quality and value that's unmatched Orlando, FL — November 16, 2017 — Classic Resorts have tapped Flip.to to open up an entirely new marketing channel for two of their vacation rental resorts in the islands of Hawaii—Kaanapali Alii and Lahaina Shores Beach Resort. Together, they paired up with the advocacy platform to top their goals in 2017, getting introduced to new audiences at a higher quality and lower cost. See more industry benchmarks at Wordstream With Flip.to, Classic Resorts is inspiring travelers around the world with authentic...
Puzzle Partner and HEDNA Join Forces to Deliver Quality Content for the Hotel Industry
Puzzle Partner | November 9, 2017
Agency offering marketing expertise for travel and hospitality technology market engaging with HEDNA to deliver and promote educational resources for HEDNA members and the hotel industry at large. TORONTO, ON (November 9, 2017) – Leading travel and hospitality technology marketing agency Puzzle Partner, today announced their latest alliance with HEDNA, a global forum dedicated to the advancement of hospitality distribution anchored by a fundamental belief in strategic collaboration and knowledge sharing. HEDNA is making bold moves to lead the category and is looking to Puzzle Partner to support their initiatives and help take the ...
Get More Content, Get Customers in 2018
Alan E. Young | November 7, 2017
Why content marketing sells but isn't about selling By Alan E. Young, Puzzle Partner Ltd. If we were to ask you what the core, driving purpose and motivation of your content marketing strategy was, what would your answer be? Would it be to target a specific demographic or persona? To evoke a certain type of emotional response? Or, quite simply, would it be to sell your product or service? It actually doesn't matter, because within the digital marketing landscape that exists today, all of those answers are inherently wrong. Marketing today — and we're talking about the campaigns and strategies that really work — isn't about ...
Building Customer Loyalty – How Easy Is It?
Chamberlin Public Relations | November 1, 2017
Here's an exchange a traveler recently shared on Twitter, recounting a quick but memorable check-in experience at a major branded hotel: Me: I'm checking in Him: Long day? Me: Too long Him: Here's a voucher for the bar. Yes, building loyalty can be that simple. Whether a property is branded, independent, large or small, a hotelier can make a guest's stay a lot more memorable by anticipating their needs and personalizing the experience. And once a guest has had a positive experience, they'll be much more likely to share that story on TripAdvisor, Yelp and other review sites. (For the record, the traveler in the above exchange made a poin...
Tambourine Shares: What’s Scaring Hotel Marketers this Halloween?
Tambourine | October 31, 2017
Back by popular demand….for Halloween, we once again asked hotel marketers from coast to coast, representing properties of all sizes, what they're most spooked about right now. Here is what they said: 1. Unrealistic Goals on Tight Budgets (This one tops the list two years in a row!) Hotel marketers' plates aren't just full – they're stacked sky-high with multiple marketing priorities to oversee, manage and implement. This upcoming year, the number of channels, campaigns, audiences, assets and tools will only get bigger and wider. This obviously calls for more marketing dollars, more staff and more assistance, right? Not exa...
Tambourine Shares: Win More Group Business by Being a Good Loser
Tambourine | October 27, 2017
Welcome to the Friday Freebie! Each week we share one, FREE impactful hotel marketing tactic that you can implement immediately to drive more conversions and more revenue. This Week's Freebie: Win more meeting and event business by conducting a loss analysis and figuring out what went wrong with your failed bids. Winning is easy. Get the deal, pop the champagne. When you win, you think every move you made in the sales process was genius. And then you replicate that winning formula on future deals. But what happens when you lose deals? A majority of hotel sales teams fail to ponder why certain groups chose another property. Whenever one ...
Renaissance Phoenix Downtown Hotel Completes Multi-Million Dollar Renovation Led by General Manager Paige Lund
Tambourine | October 24, 2017
Phoenix, Arizona . . . . (October 2017) - Considered one of downtown Phoenix's most iconic and historic properties, and located in the epicenter of the city's vibrant downtown district, The Renaissance Phoenix Downtown Hotel has recently completed a multi-million dollar makeover according to General Manager Paige Lund. The $13 million renovation, which commenced in June of 2016, included modernizing the exterior of the building and relocating the hotel entrance and valet; a complete redesign of the hotel lobby; the addition of its new signature restaurant Dust Cutter and the largest Starbucks in the downtown district, both of wh...
Tambourine Shares Hotel Digital Talent: Why Is It so Hard to Find?
Tambourine | October 19, 2017
Hotel digital marketing requires an increasingly hard-to-find skillset. If you want to be successful in the hotel business, it's now mandatory that you outperform your compset in the digital world. So these days it's more important than ever for hotel companies to attract and retain world-class digital talent. In most cases, the first place guests now interact with your hotel is not inside your lobby—it's within the digital world—yet all too frequently, we aren't fully prepared to greet that guest accordingly. Hotel websites, CRM systems, data analytics, email, social media and search marketing all require deep expertise to ...
How Much Should I Spend on Paid Search for My Hotel?
Lisa McCreary | October 19, 2017
Lisa McCreary | GCommerce Solutions | Search Marketing Manager We get this question all the time from prospective clients and new clients and it's also something we revisit at least once (or more) every year for current clients. The truth is, there's a lot more to it than picking a number based on the hotel's location. It's a complex answer that can only be determined by deep discovery and understanding of the hotel and its goals, the market the property is located within and historical data from the hotel. At GCommerce, every client's budget recommendations are customized based on the hotel's specific goals, historical performance and ...
Your Wine List Is Too Long
Larry Mogelonsky | October 18, 2017
By Larry Mogelonsky, MBA, P. Eng. (www.hotelmogel.com) One of the fundamental marketing principles I abide by is: Keep It Simple Stupid. While that fourth word is often incorporated only to make it into a highly memorable acronym (KISS), it is not far from the truth. Perhaps the more apt word is 'busy' in that we are all too rushed and distracted to notice everything that's happening around us. For example, you stand at a busy urban intersection. Have you noted what the make and model of every car that passes by? Have you read every billboard? Do you notice the attention to detail that goes into each person's fashion sense? We have so m...
5 Travelling Trends to Consider for Your 2018 Marketing Campaign
Magnuson Worldwide | October 17, 2017
London UK/Spokane WA - October 17, 2017 - When it comes to marketing a hotel business you're in for some tough competition. Being aware of the wider market trends can help you get ahead of the curve by understanding exactly what holidaymakers are looking for. We've identified the five areas you should be considering now for 2018. 1. Foodie tourism Perhaps inspired by mouth-watering snaps on Instagram, foodie tourism is on the rise. It's a simple aspect to demonstrate within your marketing efforts. If you offer great food within your hotel, you could draw in more customers by shouting about it. If food is an area that you struggle with a...
Milestone Launches “True” Mobile First Hotel Website Design
Milestone | October 17, 2017
Milestone applies techniques from mobile apps to provide a true "mobile first" experience for its customers. Santa Clara, CA | October 17, 2017: Milestone announced today that it is launching a new website design product truer to the concept of "Mobile First." Our mobile first designs are a departure from the responsive technology that most sites employ, elevating the experience to what users want to do in every moment of the customer journey. "We recognized that most of the so-called mobile first website designs, are actually nothing more than responsive designs," said Benu Aggarwal, Milestone President and Founder. "Nearly all respons...
