Louisville, Kentucky Nearly Doubles Year-Over-Year Event Volume, Hits 94.9 Percent Growth in July
Knowland | August 21st, 2024
Vizergy® Digital Marketing System Technology Stack Selected for Case Study by Nation’s Fastest Growing Data Centers
August 29, 2017
JACKSONVILLE, FL – Peak 10, the industry leader in IT infrastructure and security, highlights Vizergy's successful partnership in new case study. Vizergy provides stability, reliability and security to hospitality clients by combining proven digital marketing strategies, best-in-class marketing tools and their proprietary, cloud-based marketing system, hosted and supported by Peak 10, one of the nation's most advance data centers. There is no place for downtime in a digital world. Downtime can be detrimental to business for high-profile clients like Hard Rock Hotels and Cafes, Virgin Hotels or The Melting Pot restaurants, therefor...
Demystifying the Digital Marketplace: Managing the Cost of Sales
August 17, 2017
By Maureen O'Hanlon HSMAI's Sales Advisory Board recently discussed Demystifying the Digital Marketplace, (available at no cost to HSMAI members, code "HSMAI2016"), and were joined in their discussion by Cindy Estis Green, co-author of the report and co-founder of Kalibri Labs. Part 1 of "DDM" is at a micro level, and describes the key players and current models. Part 2 focuses on hotel performance. Part 3, coming soon, will focus on what actions hoteliers can take to better manage their acquisition costs and reduce the cost of sales. Why should sales people care? How do changing distribution trends impact direct sales? Simply...
How to Be Successful with Google Hotel Ads & Hotel Meta Search
GCommerce | August 17, 2017
By Lisa McCreary | GCommerce Solutions | Search Marketing Manager We're breaking down what hotel metasearch means, where it fits into your online marketing strategy and how you can be successful using this marketing channel. In the world of online travel first came the search engines, then the OTAs (online travel agencies, i.e. Expedia) and most recently the metasearch engine websites such as Trivago and Kayak. Hoteliers are forced to evolve and utilize new online channels to be visible and compete effectively online. But what is the most effective way for hotels to use these channels? Since the launch of Google's Hotel CPC program, hot...
5 Perks of Using Search Keywords in Display Advertising Targeting
GCommerce | August 10, 2017
Abby Rosenberger | GCommerce Solutions | Senior Marketing Strategist While advertising efforts at many companies are siloed within the different departments, the search and marketing specialists at GCommerce have been working at a more cohesive, full-funneled marketing approach. In an effort to have our search and display campaigns work more symbiotically, we've been utilizing search terms in our display prospecting campaigns. While bidding on paid search terms can be quite costly, our display platform allows for the ability to target up to 10,000 keywords to include or exclude for a lower average CPM than paid search efforts. While the...
How Can You Make the Most Out of Your Digital Marketing Plan in 2018?
Milestone | August 10, 2017
You Can't Change That Which You Can't Measure August 10, 2017, Santa Clara, CA – Milestone Inc. today announced the publishing of a new white paper focused on ensuring a company's digital marketing spend is applied effectively and correctly. Titled Maximize the Impact of Your Digital Marketing with Better Insights, the white paper tells business owners: Why it's critical to understand what your consumer is doing Why you must understand how your consumer is finding you and completing transactions "At the heart of digital marketing, we still have a fundamental concern," said Walter Paliska, VP of Marketing for Milestone, "marke...
Bottom Line Impact – Is Your Digital Marketing ROI Truly Impacting Your Hotel’s NOI?
Cendyn | August 10, 2017
As digital marketers, we always focus on return on investment (ROI) and return on advertising spend (ROAS). It's a core indicator across any vertical and a key expectation of any hotel owner or management company. But what if we turned that expectation upside down? What if we focus on the bottom line impact and net operating income (NOI) instead of the top? Over the past decade, I've had the luxury of working for the smartest hoteliers and owners in the business and there is one question I consistently get asked: "10:1 ROAS is great, Michael, but is it incremental and is it impacting the profit line?" Two really tough questions rolled i...
Lodging Interactive Launches Stay.Play.Explore Local Sites Inspiring Travelers to Live Like a Local
Lodging Interactive | August 8, 2017
PARSIPPANY, NJ - August 8, 2017 Lodging Interactive, an award winning digital marketing and social media engagement agency exclusively serving the hospitality industry, today announced the launch of its localized Stay.Play.Explore micro website services for hotels. Stay.Play.Explore provides hotels with fully curated local destination content and lifestyle activity based information for hotel guests. "Hotel websites rarely provide deep localized content to inform and inspire guests when they're in the travel planning phase," said DJ Vallauri, Founder & President of Lodging Interactive. "Our Stay.Play.Explore micro websites provide c...
Book the Date: Milestone Webinar on Keys to Planning Your 2018 Digital Marketing Budget
Milestone | August 8, 2017
Learn about the "must have" marketing technologies and strategies for 2018 August 8, 2017, Santa Clara, CA –Milestone announced today that it will be hosting a webinar focused on the technologies and strategies digital marketers will need in 2018. The webinar, titled Digital Marketing Essentials for Your 2018 Budget, is scheduled for Thursday, August 17 at 10:30 am PT. "As we start edging closer to 2018 the pace of change is as fast as it's ever been," said Walter Paliska, Vice President of Marketing for Milestone. "Staying ahead of your competitors means investing in the right technologies and the right strategies – at the ...
Four Vital Hotel Industry Trends to Watch
Chamberlin Public Relations | August 3, 2017
Hospitality is always changing, and it's hard to know which trends have real staying power and those that will be obsolete in a few years. From opening a new hotel, to choosing design elements and selecting technology, the choices managers and hoteliers make now will have a big impact on revenue in the future. Here are four trends that are already proving to have a lasting impact. Keep an eye on... Mixed-Use Properties: In the future, more and more urban hotels will be part of larger complexes, taking up floors or even full towers of office buildings, apartment developments and shopping centers. Hoteliers are seeing this as a great oppo...
Minor Hotels Partner with CRM Leader, Cendyn
Minor Hotels | July 25, 2017
Cendyn selected to enhance their guest engagement and loyalty strategy across all brands Boca Raton, Florida – July 25, 2017 – Cendyn, the leading CRM and sales platform in the hospitality industry, has been selected as the partner of choice for Minor Hotels, a diverse spectrum of hotel chains and brands connected to the needs and desires of today's global travelers. Cendyn was selected by Minor Hotels to help drive loyalty and improve engagement with their guests to deliver the right communication, to the right guest, at the right time. Using unrivalled connectivity to third party vendors, reporting and analytics, Cendyn w...
Social Media Marketing in the Hotel Industry: Trends and Opportunities in 2017
Jimmy Quach | July 25, 2017
By Jimmy Quach As social media platforms gain traction in usage rates and become ubiquitous in day-to-day life through the proliferation of mobile devices, they are proving to be valuable marketing channels, especially when targeting younger consumers. Although several prominent hotel brands have begun to scratch the surface of utilizing these social media channels for marketing and bookings, the state of this practice in North America is in its infancy. Other technology giants around the world have already capitalized on this opportunity with their social-media, mobile-adept user base. Nonetheless, the mass adoption of digital payment ...
6 Ways Hotel Marketing Can Generate More Leads for the Sales Team
Tambourine | July 19, 2017
Achieving group and meetings revenue targets can make or break your property's annual performance. But incredibly, most hotel group sales departments lack consistent, effective marketing support and are forced to generate their own leads. Hotel marketers often ignore the need to boost their hotel's revenue by accelerating the number of incoming sales leads. As a result, hotel marketing departments usually stick to what they know: marketing only to leisure travelers. Let's change that. There are several smart ways for hotel marketers to generate more group business for their hotel and champion the sales teams' efforts. It simply takes us...
Your Hotel Horoscope, from the 2nd Edition of the Hotel360 Magazine
HEBS Digital | July 7, 2017
Summer's officially here (for half the globe, at least), and hoteliers worldwide have the opportunity to capitalize on the influx of eager travelers searching for a memorable getaway. However, every market is different, and your digital strategy should be a direct response to the conditions of your personal hospitality climate. What are you to expect in the coming months, and how should you respond? What characteristics of your hotel's destination should you focus on and mold your strategy around? Luckily, we've done the hard work for you. In this summer's Hotel Horoscope, we're advising twelve unique hotel markets on how to best optimi...
Increase Revenue by Investing in Wellness – Five Ways for Hotels to “Get Healthy”
Chamberlin Public Relations | July 7, 2017
Not so long ago, a hotel's only connection to "wellness" was a fitness center with a treadmill, a stationary bike and some free weights. Today wellness in hotels is more than just the latest trend to hit the industry – it's become a necessity for hotels to stay relevant and competitive in the current market. Wellness has also evolved beyond fitness; it's now about how a traveler's personal well-being is impacted throughout their stay. Here we've crafted five ways to make your guests feel their best at your hotel – from food to mood, sleep to movement – even small changes can make a huge difference. 5. F&B If your h...
Only a Few Days Left to Register for Milestone’s Digital Marketing Conference
Milestone | July 6, 2017
In less than 10 days, Milestone will be hosting our annual digital marketing conference July 17 and 18 at Hyatt Regency Chicago. Engage 2017 brings together a select group of digital marketing experts from the hospitality, finance and retail industry. You will have the opportunity to learn strategies rarely discussed in public forums, and be immersed in a full day of learning with co-attendees that represent some of the best-in-class practitioners of digital strategies. To highlight just a few of the amazing topics we will be discussing: Google's Head of Hospitality and Travel, Elizabeth Palomino, will be presenting The 3 'A's' of digit...
How Your Hotel Can Win in a Mobile First World
Lisa McCreary | July 6, 2017
by Lisa McCreary | GCommerce Solutions | Search Marketing Manager The world has gone mobile and it shouldn't come as any surprise. How many hours do you clock per day on your mobile device? Google has been vocal about the importance of mobile for years and it's something that GCommerce has been preparing clients for since the first iPhone was released (that's dating back to 2007 for quick reference). First, a quick history of a few of Google's mobile-ly motivated actions. In 2013, Google Adwords transitioned to Enhanced Campaigns, effectively taking away the ability to target a campaign to only one device type. Why? Because they want yo...
Hospitality Technology Leaders Announce Networking Event for Hoteliers in Toronto
June 19, 2017
JACKSONVILLE, FL – Hospitality marketing expert, Vizergy has teamed up with industry leaders including eRevMax, Fornova, HRS and TrustYou, to host an exclusive gathering for hoteliers on 27th June 2017 in Toronto, Canada. The event, to be held on a yacht at the harbour front, will bring together peers from the hospitality industry to unwind and network over cocktails. The event is aimed at providing hoteliers and technology providers an interactive platform to exchange ideas and explore collaboration possibilities. The luxurious Miss Toronto, moored at the Toronto harbour front, is just a short walk from the Metro Toronto Conventi...
Use FOMO to Create Urgency in the Booking Process
Tambourine | June 16, 2017
Create a sense of urgency and "fear of missing out" (FOMO) to nudge people to book faster. People feel more compelled to buy if they believe they are about to miss out on a limited-time offer or a good deal. This type of urgency is about creating "scarcity value," a concept that OTAs have mastered and implemented systematically on their OTA websites to stimulate purchase behavior. One of the easiest ways to create a sense of urgency and make guests want to make quicker booking decisions is to program scarcity values into your hotel website and booking engine. Ask your hotel booking engine provider if they can tag certain room categorie...
Tambourine Shares Father Knows Best: Three Hotel Marketing Lessons From Dad
Tambourine | June 14, 2017
While Mom gets a lot of the credit for imparting life lessons, it's time for fathers to be acknowledged for their own wise insights. In honor of Father's Day, every year we celebrate our favorite 'dadisms.' And, we found that pops has some serious hotel marketing wisdom! Here are hidden hotel marketing messages behind some of your father's repeated quotes: 1. "Will You Kids Please Shut Up?" Hidden Hotel Marketing Advice: When marketing your hotel, resist the urge to drone on and on about your property's physical features. Modern travelers are driven to book based on what lies outside your hotel walls, not just what's inside. They want t...
Is Your Slow Hotel Website Costing You $100K Per Year or More?
Milestone | June 13, 2017
Milestone websites outperform competitors by up to 2,200% June 13, 2017, Santa Clara, CA – Milestone Inc. today announced the publishing of breakthrough research on hospitality website performance. Milestone compared over sixty-five websites developed by 4 of the leading providers of website design and development services in the hospitality industry. The results of this research are detailed in our new research report: Breaking speed records: How Milestone websites compare to their competitors. The results of the research showed conclusively that Milestone websites consistently outperform their competitors on several key fronts: ...
Milestone Launches New Corporate Website
Milestone | June 8, 2017
The newly redesigned Milestone website offers visitors richer insight into the Milestone value proposition and refreshes the brand. June 8, 2017, Santa Clara, CA – Milestone Inc. today announced the launch of a completely revised website. The website redesign has been in the works for months and is part of a continuing effort by Milestone to provide enhanced information about its growing portfolio of products, services and customers across hospitality, retail and financial services sectors. "The new Milestone website reflects our expanding commitment to providing services to the key industries that we serve," said Walter Pali...
The New Supply Threat: How Hotel Sales Teams Are Fighting back…
Tambourine | June 8, 2017
Hotel group sales teams have upped their game to counter a glut of new supply in many markets. The opening of a shiny, new hotel in the market can make even the most successful hotel sales manager shudder with nervousness. After all, new hotels create buzz. Everyone wants a piece of them. Especially meeting planners who are hungry for something new and novel. Even if the hotel's meeting capabilities and venue space don't turn out to be as amazing as marketed, one thing is for certain – they have the upper hand and will be well-positioned to steal group business for at least a few years. That is, unless you get smart now. We asked ...
Six Questions For Your Marketing Team
Larry Mogelonsky | June 7, 2017
By Larry Mogelonsky, MBA, P. Eng. (www.hotelmogel.com) No matter the time of year or how well your occupancy figures look for the quarter at hand, the prep and planning for next year's marketing budget is never too far away. Undoubtedly, it will include the usual spattering of KPIs established at the start of the fiscal period, which will be scrutinized and massaged to death until all senior executives are happy. This process makes me yawn. Not that it doesn't work, but it can take up too much time which would be better allocated elsewhere. How about a different approach? Here are six questions that I am encouraging you – as a gen...
TravelClick Awarded Three “Best in Class” Wins at 2017 Interactive Advertising Competition
TravelClick | June 6, 2017
TravelClick and its Hotel Clients Win Top Honors for Booking Engine, Guest Management and Video Solutions in the Hotel and Lodging Division NEW YORK, June 6, 2017 – TravelClick, a global provider of innovative, cloud-based and data-driven solutions for hotels to maximize revenue, is pleased to announce that the Company has won top honors in three categories in the Interactive Advertising Competition's (IAC) Hotel and Lodging Division: Best Hotel and Lodging Interactive Application: TravelClick iHotelier Booking Engine 4.0 and The Cosmopolitan of Las Vegas Best Hotel and Lodging Online Newsletter Campaign: TravelClick Guest Mana...
