Louisville, Kentucky Nearly Doubles Year-Over-Year Event Volume, Hits 94.9 Percent Growth in July
Knowland | August 21st, 2024
7 Tech Tips to Improve Your Guests’ Experience
Chamberlin Public Relations | June 5, 2017
With a seemingly endless and ever-changing array of technology available for hotels, how do you know what is worth your time and money? Fortunately, the wealth of options means that you can find the perfect fit for your hotel's needs. After extensive research, here are a few of our top picks to help you connect with your guests before, during, and after their stays – and most importantly, keep them coming back. Before the Stay Get Social: It's imperative for hotels to have a social media presence, especially on Facebook and Instagram. Potential guests will not only visit your website, but will also check out your social media plat...
[Whitepaper] Recover Lost Website Revenue and Drive a Higher ROI Just Like the OTA’S Do
Milestone | June 1, 2017
The hospitality industry spends billions of dollars every year driving traffic to their websites, yet 81%* of visitors leave before completing their booking. This presents the hotelier with two key challenges. How do you reduce the number of booking abandonments? If visitors do abandon, how do you get them back to your site to complete the transaction? Do what the OTA's do. Implement a revenue recovery strategy utilizing several popular digital marketing tactics. Studies show that one third of visitors to your website start a reservation but only 2% complete the booking. With the average hotel's conversion rate around 2-3%, maximizing t...
Hotel Marketing Isn’t Just About Planning & Booking
ALICE | May 31, 2017
Marketing to your guests isn't just about winning them over at planning and at booking. There's actually seven steps to the customer journey, and technology can help you optimize your marketing, every step of the way. When marketing your hotel to your guests, it's tempting to think there are only two phases of the guest journey that matter: planning and booking. As a result, many hotels optimize their technology for just these two stages. The reality, of course, is that the guest experience doesn't end at booking. It's actually cyclical - cycling from planning through booking through the guest's stay to planning again. While the exact n...
Milestone Continues Winning Streak with 9 Communicator Awards for Website Design
The Communicator Awards | May 30, 2017
Combining creativity and technological skills, Milestone builds on legacy of award winning website design. May 30, 2017, Santa Clara, CA – Milestone, a leading provider of digital marketing software and services for hospitality, retail and finance, is proud to announce that 9 client websites have won Communicator Awards. Six website designs were awarded the highest Communicator Award of Excellence and 3 were awarded Communicator Award of Distinction. Grand Solmar Land's End Excellence Mystic Hotel Excellence Old Edwards Inn Excellence Seaport Hotel & World Trade Center Excellence Turf Valley Resort Excellence Watermark Bat...
Accubase Simplifies Hotel Marketing and Technology Solutions with Acculists
Accubase Inc. | May 25, 2017
Nokomis, FL - Accubase, a marketing technology research and services company, is now introducing Acculists. These customized marketing technology lists offer participants in the hospitality industry the opportunity to understand the solution provider ecosystem available to them as they consider and build marketing and technology capabilities. Acculists present a well formulated selection of solutions that are specifically relevant to a company's marketing and technology plans based on thousands of solutions identified within Accubase's research. Acculists are designed to inform a potential solution buyer in a value-added, relevancy-driv...
Milestone Announces Speakers, Agenda for 4th Annual Digital Marketing Conference, July 17-18
Milestone | May 24, 2017
Engage 2017 will focus on the latest digital strategies to gain a competitive edge, better understand consumers, drive more revenue and increase ROI. May 24, 2017, Santa Clara, CA – Milestone, a leading provider of digital marketing software and services for hospitality, retail and finance, today announced the speakers and agenda for their 4th annual digital marketing conference - Engage 2017 - taking place July 17 and 18 at Hyatt Regency Chicago. Customers interested in attending the Milestone ENGAGE 2017 conference can register directly on the Milestone website by visiting: http://www.milestoneinternet.com/2017-digital-marketing...
Tambourine Shares Stop the Noise: The 10 Things That Matter to Hotel Marketers Right Now
Tambourine | May 24, 2017
Hotel marketing has never been so cluttered and noisy. Every week it seems as if there is something new and important competing for your attention and causing FOMO (fear of missing out) stress. With all this marketing overload, it's easy to forget what is really important and which marketing assets actually have the biggest impact on results. We're here to help… Of course every property has unique demands and market conditions, but we want to try and free your mind from all the nonsense, hype and clutter and review the 10 things that should TRULY matter (in our humble opinion) to the majority of hotel marketers right now: 1. Havi...
TravelClick’s New Digital Media Campaign Portal Provides Real Time, On-Demand Insights
TravelClick | May 22, 2017
Unique Portal Allows Hoteliers to Access Key Metrics and Assess Performance at Any Moment NEW YORK – May 22, 2017 – To offer deep insight into a hotel's digital media campaign performance, TravelClick, a global provider of innovative, cloud-based and data-driven solutions for hotels to maximize revenue, today announced the launch of the Company's new Digital Media Campaign Portal, giving TravelClick digital media customers on-demand access to key campaign performance metrics like bookings, revenue and conversion rates for the first time ever. Typically, hoteliers do not know how their digital media campaigns have performed o...
HeBS Digital Launches Enhanced Brand Website for RLHC, Featuring Over 1,100 Properties and 14 Brands
RLHC | May 22, 2017
NEW YORK, NY — HeBS Digital announces the launch of a completely customized and enhanced brand website for RLHC (Red Lion Hotels Corporation). Featuring over 1,100 properties and 14 brands, this is one of the largest additions to HeBS Digital's diverse portfolio of hotel websites, and the company is proud to share the results of months of dedicated work by dozens of team members across many departments. "The complete RLHC portfolio of brands is now on one domain," said RLHC CMO Bill Linehan. "The new RLHC website streamlines the booking process for guests, making it easier to book a stay at any of our properties whether using thei...
If You Missed It: Google Webinar on Monetizing the Customer Journey Now Available On Demand
Milestone | May 22, 2017
May 22, 2017, Santa Clara, CA – Milestone and Google co-hosted a webinar titled Get the Most Bang for Your Buck out of the Customer Journey on Wednesday, May 17. The recorded webinar is now available on-demand for those that may not have had the opportunity to attend. "Digital marketers are busy, we realize that, and the webinar was a huge success, filled with highly informative content and key takeaways," said Milestone Vice President of Marketing, Walter Paliska. "We wanted to ensure anyone who was not able to attend has an opportunity to see the webinar at their own pace," continued Mr. Paliska. The Milestone/Google webinar foc...
How to Use Social Influencers Successfully to Market Your Hotel
Nancy Huang | May 18, 2017
by Nancy Huang Influencer marketing has received quite a lot of buzz in recent years and was even rated the fastest-growing online customer acquisition method. Hotel brands are lavishing freebies to Instagram and YouTube stars in return for posts or videos. And this year, nearly 50% of US marketers will increase their influencer marketing budgets this year. Essentially the digital age's version of a celebrity endorsement, influencer marketing is a powerful way to connect with larger audiences. Producing a successful campaign is easier said than done, however, as hotels need to take influencer selection, compensation, and ROI into accoun...
Do Hotel Sales Teams Have a New Secret Weapon?
Tambourine | May 17, 2017
Smart hotel marketers are using new, affordable marketing automation tools to close more group and meetings business. Marketing automation technology is one of the biggest advancements in the marketing world over the last ten years. And hotel marketers were among the early adopters. The vast majority of hotels use basic forms of marketing automation to improve relationships with leisure segment guests: automatic booking confirms, post stay surveys and reservation recovery emails have been deployed by hotel marketing departments for many years. But now, thanks to new, more affordable and simplified software, marketing automation could ve...
Accubase Introduces Core Services for the Hospitality Industry
Accubase Inc. | May 13, 2017
Nokomis, FL - May 15, 2017 - Accubase, a marketing technology research and services company, announces the availability of its research, planning and implementation coordination services specifically designed for the hospitality industry. Accubase recently customized its offerings to meet the needs of the hotel, restaurant and golf club management segments of the industry to provide each subscriber a cost effective resource for creating the technology aspects of their marketing initiatives. The compiled research covers thousands of solutions and services to assist teams responsible for both marketing and architecting the necessary marke...
Google Launches Local Events Search, Milestone is Right There with Them
Milestone | May 12, 2017
Milestone customers already benefiting from Google's new local events search capabilities May 12, 2017, Santa Clara, CA – Yesterday Google announced a new feature as part of their mobile search results capabilities (https://blog.google/products/search/making-plans-we-can-help/). Mobile users can now find local events happening near them by simply searching for them on Google. This capability is a continuing effort to make mobile devices more beneficial to users as mobile usage by consumers continues to soar. The new local events feature relies on Google identifying sources of local events data from websites that have events calend...
7 Lessons Your Mom Taught You about Hotel Marketing
Tambourine | May 11, 2017
By Tambourine Every year, in honor of Mother's Day, we share advice from the original CMOs (chief mother officers) – our mothers! And when we dove into these motherly pearls of wisdom, we found pretty sage hospitality marketing advice. So, sit up straight. Mind your manners. And, for heaven sakes, listen to your mom. 1. Mom: "Money doesn't grow on trees!" Hidden Hotel Marketing Advice Asset managers, hotel management firms and GMs are under more pressure than ever to deliver real bottom line results. However, many hotel marketers still shy away from being accountable for any revenue responsibilities. Instead, they lavishly tout th...
Don’t Miss Milestone and Google Webinar on Monetizing the Customer Journey by Optimizing Marketing Spend
Milestone | May 10, 2017
Industry leaders share insights on how and where to direct marketing dollars for maximum effect May 10, 2017, Santa Clara, CA – Milestone will be hosting a webinar in conjunction with Google titled Get the Most Bang for Your Buck out of the Customer Journey on Wednesday, May 17, 2017 at 11 am Pacific. "If you are a digital marketer in the hospitality industry, you are going to want to tune in to this webinar," said Milestone Vice President of Marketing, Walter Paliska. "Marketers will get invaluable data and insights into each stage of the customer journey, and how to get the most from each step," continued Mr. Paliska. The Milest...
Milestone Wins Multiple Platinum and Gold Hermes Creative Awards for Exceptional Web Design
Milestone | May 4, 2017
Luxury Website Designs Recognized as Outstanding by Industry Leaders May 4, 2017, Santa Clara, CA – Milestone, a leading provider of digital marketing software and services for hospitality, retail and finance, won two platinum, two gold and one honorable mention for client websites at the recently announced Hermes Creative Awards. The Hermes Creative Awards are an international competition for creative professionals and agencies. The Hermes Creative Awards are administered and judged by the Association of Marketing and Communication Professionals and recognize the highest standards of excellence in traditional and emerging media a...
Tambourine Shares The Marketing Secrets of Great Hotel Management Companies
Tambourine | May 3, 2017
Most hotel management companies are created by proven hotel executives who have cut their teeth leading profitable properties and now want to monetize their expertise with hotel owners and asset managers. But what truly distinguishes a top HMC from a mediocre one? How are the best HMCs deploying marketing tactics to attract more hotel owners, asset managers and investors? We spoke with two industry leaders to find out: W. Chris Green, COO and Principal of Chesapeake Hospitality Jeff Spaccio, former Regional Director of Sales for The Procaccianti Group and Pyramid Hotel Group (and currently our own DOSM-in-Residence at Tambourine) Here's...
Difficult Guests? What You Can Learn From The United Airlines Fiasco
Chamberlin Public Relations | May 3, 2017
by Kelly By now, you've probably (repeatedly) seen the video of a passenger on a United Airlines flight being dragged off the plane by airport security. While blame can range from the passenger to the airline to the security team, the whole situation could have been avoided had United taken steps from the beginning to keep the customer as happy as possible. These steps are not exclusive to the airline industry, but apply to any business where the customer's satisfaction takes priority – especially hospitality. As consultant Peter Shankman has written, "every single time a business interacts with a customer, that business can eithe...
Vizergy® Receives Recognition as Top Web Development and Design Solution Provider
May 1, 2017
JACKSONVILLE, FL – CIO Review has named Vizergy® Digital Marketing as one of the 20 Most Promising Web Development and Design Solution Providers for 2017. "The Vizergy team is incredibly proud to receive recognition from such a well-known technology publication" say Joe Hyman Vizergy CEO. "Innovation in hospitality-focused website development and digital marketing is critical to ensure the company's clients prosper in today's integrated marketing landscape." Vizergy's Digital Marketing Platform and cloud-based CMS is a true demonstration of client-focused innovation. The platform enables hospitality marketers to efficiently ma...
Now Available for Download: HeBStrategy Q2 2017 Hotel Marketing, Technology, and Trends Whitepaper
HeBS Digital | April 27, 2017
As part of its position as a hospitality industry thought leader, HeBS Digital is pleased to announce the release of the second installment in a series of HeBStrategy whitepapers for 2017. The HeBStrategy Q2 edition assesses the climate of the hospitality industry, explores creative approaches to brand loyalty and guest recognition programs, and highlights key findings hoteliers should be mindful of in auditing their hotel digital marketing strategies. Download the HeBStrategy Q2 2017 whitepaper to learn about: What's Trending in Hospitality: Stay up-to-date on what will affect hoteliers over the next few months, including the mas...
Does Your Hotel Suffer From Chronic Vendor Fatigue?
Tambourine | April 26, 2017
Key Takeaways: Working with multiple hotel marketing vendors means none are accountable. Hotel marketers waste a lot of time delivering messages from vendor-to-vendor, in a struggle to get everyone on the same page. Vendor technology often will not work well with others, blocking real-time data from being shared amongst the entire team. Every smart hotel marketer knows they can't manage the rapid pace of change in the digital world with their limited on-property staff and resources. So they turn to talented marketing experts to leverage their tools, resources, skills and specialized experience. Where many hotels go wrong is when th...
ADA Conformity: It’s More Than Just Lawsuits
Milestone | April 25, 2017
Everything you need to know about making your website ADA conforming You may have heard about the Americans with Disabilities Act (ADA), but do you know how it applies to your digital presence? What is the ADA? The ADA is a civil rights law that prohibits discrimination against individuals with disabilities in all areas of public life. The purpose of the law is to make sure that people with disabilities have the same rights and opportunities as everyone else. As part of the ADA, the law mandated that websites should abide by a minimum set of best practices to ensure that users with impairments would have equal access to the world-wide w...
TravelClick’s Industry-Leading Demand360 Business Intelligence Solution Expands International Reach by Adding Eight Key Data-Providing Brands
TravelClick | April 24, 2017
Demand360's Forward-Looking Market Intelligence Allows Global Hoteliers to Identify Trends and Capitalize on Revenue Opportunities NEW YORK – April 24, 2017 – TravelClick, a global provider of innovative, cloud-based and data-driven solutions for hotels to maximize revenue, today announced that the Company's future-looking business intelligence solution, Demand360, has recently partnered with eight major international brands, vastly expanding its network of global data providers. The data available via Demand360 empowers hoteliers across the globe to maximize revenue based on in-market trends. New international brands that h...
