Louisville, Kentucky Nearly Doubles Year-Over-Year Event Volume, Hits 94.9 Percent Growth in July
Knowland | August 21st, 2024
How Can a WWII Scientist Help Your Hotel Survive?
Tambourine | April 20, 2017
In WWII, Allied planes would often return to their bases with hundreds of holes from enemy guns. This inspired crafty ground crews to bolt on metal plating over the holes to strengthen the planes and prevent future losses. They assumed that the evidence clearly indicated where they should place the extra protection. But one American scientist wasn't so sure… Abraham Wald, a brilliant mathematician and statistician, intervened and pointed out that while the surviving planes had been hit severely, they were still able to fly safely home. He urged the military commanders to add more armor to the parts of the plane where there was NO...
Save the Date: Milestone and Google to Host Webinar on Customer Journey, May 17 at 11:00am
Milestone | April 20, 2017
Learn how to monetize the customer journey from industry leaders April 20, 2017, Santa Clara, CA – Milestone announced today that it will be hosting a webinar in conjunction with Google titled Get the Most Bang for Your Buck out of the Customer Journey on Wednesday, May 17, 2017. "Making the best investment across the customer journey is critical to success," said Milestone CEO Anil Aggarwal, "and the key is insight into each stage and how to monetize the stages," continued Mr. Aggarwal. The Milestone/Google webinar will focus on three key areas of how the customer journey affects businesses today: Understanding the customer journ...
Clairvoyix Marketing Automation Clients Surpass $50 Billion In Tracked Revenue
The Prism Partnership | April 17, 2017
Hospitality industry's leading enterprise class marketing automation company continues to unlock guest value hidden in client PMS and CRS data LAS VEGAS, NV (April 17, 2017) – Clairvoyix, the leader in enterprise class, hospitality-specific marketing automation, announces a new milestone in tracked client revenue, surpassing $50 billion from imported guest check-out folios. Clairvoyix achieved this milestone through year-over-year growth and because the solution imports all guest folios and tracks all revenue, including golf, spa, retail, fine dining and of course room revenue. "Many valuable guests aren't willing to join a loyalt...
% New Sessions Missing – Change May Be Coming To Google Analytics Default Metrics
GCommerce | April 17, 2017
Michael Orrison | GCommerce Solutions | Business Insights Analyst For users of Google's Premium Analytics services, you may have noticed a slight change in the way that default metrics are being displayed. Google has removed the % New Sessions, added in Number of Sessions per User and New Users. They have also re-ordered the metrics to show Users and New Users ahead of Sessions. Current View, Sessions-First: New View, Users First: Current View, Sessions First: They haven't taken this metric away, but it is no longer in the default view for any of the main Reporting Tables: New View, Users First: % New Sessions can still be viewed ...
Tambourine Shares 20 Surprising Digital Marketing Stats Every Hotel Marketer Should Know
Tambourine | April 12, 2017
We dug up these 20 digital marketing nuggets (across all industries) to help you benchmark your efforts and determine which efforts are worth while. Hotel Email Marketing Despite all the attention given to social media marketing and mobile marketing, email marketing still holds a place as one of the most successful online marketing platforms. Targeted emails sent to segmented lists generate 58% of all digital revenue (The Direct Marketing Association, 2015). 86% of consumers prefer companies that send promotional emails monthly, while only 15% would like to receive them daily (Statista, 2015). 48% of emails are opened using a smartp...
Hotel Survival In An Airbnb World
Chamberlin Public Relations | April 5, 2017
Of course you're concerned about the Airbnb effect on your hotel business – you should be. Home-sharing services are luring a key demographic away from traditional hotels and are vastly changing the hospitality industry. Competition is intensifying as Airbnb continues to up its game to reach an even broader audience. Earlier this month, it acquired the vacation rental company Luxury Retreats International to better compete in the high-end vacation rental market. In response, hotel companies are now taking steps to keep up with home-sharing services. In the last few years alone, many major hotel corporations have announced new bran...
Lodging Interactive Launches Educational White Paper Series
Lodging Interactive | April 4, 2017
PARSIPPANY, NJ - April 4, 2017 Lodging Interactive, an award winning digital marketing and social media engagement agency exclusively serving the hospitality industry, today announced the launch of its educational white paper series. The series can be found here: https://lodginginteractive.com/about-us/white-papers/ "Our concept is simply to educate and share relevant hospitality digital marketing information that enables hotel General Managers to make the best informed decisions for their properties," said Mr. DJ Vallauri, Lodging Interactive's Founder and CEO. "Each white paper is a brief five pages that can be read online or download...
The Type of Group Business Marketing That Attracts Meeting Planners
Groups360 | March 30, 2017
Are your once-successful group business marketing efforts not producing as much interest and leads? It's not surprising. Too often, hotels settle for recycling their groups sales and marketing assets year after year, instead of giving them the deep overhaul they deserve. Don't fall into the tempting trap of merely updating your current sales kit with a handful of new photos or sprinkles of new verbiage. Here's what we suggest to hold meeting planners' attention: Revamp Your Destination Marketing Pages Reconsider how you're selling and marketing your biggest asset – your destination. You know that planners need to also market the d...
3 Spring Cleaning Tasks You Can’t Delegate to the Housekeeping Department
Susan Tucker | March 29, 2017
by Susan Tucker Travel season is just around the corner and, believe it or not, your housekeeping department isn't the only one with mounting to-do lists to get ready for it. Your hotel's marketing department should be too! Now is the perfect time to "spring clean" the organization's website and email marketing. Small tweaks now can reap big rewards later. DIGITAL MARKETING FOR HOTELS – SPRING CLEANING TIPS 1. Review & Renew To best understand what needs to be updated, you need to first do a thorough review of your digital assets. Take some time to go through all the main pages of your website to check for obvious updates. As...
TravelClick Launches Media Intelligence Platform to Drive Direct Booking Revenue for Hotels
TravelClick | March 27, 2017
Hotels See Up To 77 Percent Conversion Rate Increase When Pairing Powerful New Platform with TravelClick's Proprietary Data Solutions NEW YORK, March 27, 2017 – Data continues to be the driving force that enables hoteliers to stay one step ahead of competitors and make better, more informed business decisions. To empower TravelClick's media campaign managers to more effectively drive direct booking revenue for their hotel clients, TravelClick, a global provider of innovative, cloud-based and data-driven solutions for hotels to maximize revenue, today announced the launch of the hospitality industry's only Media Intelligence Platfo...
GCommerce Increases Vantage Hospitality’s Paid Search Revenue by 75%
GCommerce | March 23, 2017
RESULTS Increased Revenue by 75% Increased Return on Ad Spend by 44% Decreased Cost per Acquisition by 13% Increased Click Through Rate by 282% CASE STUDY Paid Search + Programmatic: Structure. Optimize. Produce. A well structured, intelligently targeted and continually optimized paid search account is the cornerstone of a successful search marketing campaign. Partnered with advanced programmatic bidding technology, our strategy goes beyond basic campaign optimization to utilize machine learning to achieve maximum budget and revenue efficiency. WHAT DID WE DO? GCommerce's goals were to achieve an optimal return on advertising doll...
Digital Marketing on a Budget – for You and Your Wallet
The Authors | March 17, 2017
Digital marketing is your best friend. It allows you to interact and engage with your targeted audiences in real time. When executed correctly, it can help your business grow. There are a variety of digital marketing strategies and it is ideal to implement as many of them as possible, but how do you choose the most effective ones when working with a budget? Digital marketing does not have to break the bank. Actually, there are numerous methods, perfect for a tight pocket. Here are four budget-friendly digital marketing tips. Tip 1: Blogging With the right tools and knowledge, a successful blog can cost little to nothing in enhancing sea...
StayNTouch, Fuel & Flip.to Reveal How to Win Guests at Every Step of the Traveler Journey in Upcoming Webinar
StayNTouch | March 14, 2017
Collaboration offers a guide to exceeding evolving traveler demands in today's digital economy BETHESDA, MD—MARCH 14, 2017—StayNTouch, innovators in mobile technology and Property Management Systems, have teamed up with travel industry and direct booking experts Fuel, and hotel advocacy platform pioneers Flip.to, for a joint webinar—'The Evolution of Guest Expectations and How Hotels can Exceed the New Demands.' The event will help hotels exceed their guests' evolving expectations to build better guest relationships and drive more repeat business. The trio of hospitality industry experts will reveal insight on nav...
Stop Dangling the Wrong Carrots: How Revenue Incentive Plans Hurt Profits
Tambourine | March 9, 2017
Occupancy is high. You're crushing your RevPar Index. And, you're on pace to surpass your quarterly revenue targets as well as last year's revenue. From the look of things, your revenue team (this includes marketing and revenue management) is blazing to success and should be credited and applauded for driving huge profits to your property. But, wait. Look closer. It's NOT increased profits your revenue team produced. It was increased revenue. Right now, most revenue teams aren't driven to optimize profitability at their properties. Instead, they are incentivized to boost revenue – profit margins and rising costs be damned. The fa...
New Revenue-Boosting Enhanced Email Marketing Solution Launched by Vizergy
March 7, 2017
March 7, 2017 - Vizergy®, a leading travel and hospitality marketing company, is pleased to announce the launch of its newly upgraded Enhanced Email Marketing solution. A CRM platform that enables hoteliers to target prospects using robust segmentation capabilities, build engaging, automated (or triggered) email campaigns and act on specific guest behaviors in real-time, deepening brand loyalty and delivering a personalized customer experience. Vizergy CEO, Joe Hyman, said that email marketing is one of the most underutilized tools and if done right, yields great results. Research has shown that smart email marketing can help organi...
7 Signs Your Hotel Marketing is Out of Control By Dave Spector
Dave Spector | February 28, 2017
By Dave Spector It's easy to see how things can go off course in hotel marketing. With an array of channels, disparate vendors and multiple audience segments to manage, it's inevitable that some things may fall through the cracks, questions will go unanswered and mistakes could quickly multiply. The good news is that even if your hotel marketing is out of control from time to time, it doesn't mean you've lost control. You are still at the helm and can turn things around whenever you decide to acknowledge the wrong turns you've made and the missing pieces you overlooked. Here are a few of the telltale signs that your ...
Dragon Trail Interactive Appoints Roy Graff as Managing Director EMEA and Launches New Office in London
Dragon Trail Interactive | February 26, 2017
Beijing, China. – Feb. 27, 2017 – Dragon Trail Interactive, an award winning digital marketing agency and technology company with a unique focus on China and travel, today announces the appointment of leading China tourism expert Roy Graff as Managing Director of Europe, the Middle East and Africa (EMEA). Dragon Trail also inaugurates the opening of its first overseas office in London, with an official launch event hosted on the 15th March in London. Roy will lead Dragon Trail's further expansion in Europe, one of Chinese tourists' preferred long haul destinations, and in the Middle East and Africa, two relatively new but fa...
Travel Tripper Honored with Platinum Award in Digital Marketing at HSMAI’s 60th Adrian Awards
Travel Tripper | February 24, 2017
NEW YORK — On Feb. 21 the Hospitality Sales & Marketing Association International (HSMAI) honored Travel Tripper with a Platinum Adrian Award for digital marketing excellence for its winning entry in the 60th annual Adrian Awards. The Adrian Awards, one of the most respected awards in the travel and hospitality industry, honors the best of the year in travel marketing in the categories of digital marketing, advertising, and public relations. Travel Tripper's winning entry was for its work on the 24 North Hotel website (www.24northhotel.com), for which the agency took home a Gold Award for website user experience and a Plat...
Is the iPhone Killing Your Hotel Revenue?
Tambourine | February 23, 2017
Here's what we all know by now: The explosion of smartphone usage over the past few years has been staggering. And not just iPhones, but smartphones of other brands as well… The Pew Research Center reports that 75% of Americans now own a smartphone and half the population own a tablet. Not only is usage increasing and technology getting more sophisticated, consumers are more reliant on their mobile devices. In fact, 9 out of 10 American consumers keep their smartphones within reach 24 hours a day. This round-the-clock usage has also redefined the way people book travel. A recent Google report revealed that 77% of luxury travelers...
Milestone Analytics Solves the Customer Journey Puzzle
Milestone | February 23, 2017
Powerful and exclusive analytics tool allows businesses to analyze all stages of the customer journey by marketing channel and source February 23, 2017, Santa Clara, CA – The proliferation of multiple devices accompanied by the evolution of customer behavior has created new challenges in tracking and understanding customer journey for many online and omnichannel business in verticals such as online retail, banking, and hospitality. The customer path to conversion is increasingly complex and confusing due to so many different devices, channels and visits. Milestone has solved the customer journey puzzle and created an exclusive and...
4 Key Strategies to Shift Bookings from OTA to Direct – Part 2
Milestone | February 21, 2017
In part 1, we shared with you two digital marketing strategies that you can implement immediately that will drive higher direct revenue and shift market share from OTAs and other third parties. Here are two more effective strategies that are most successful in driving direct business: 1. Omni-channel marketing must evolve with the customer journey to stay ahead of OTAs Mobile phones have significantly altered the customer journey to multiple devices and multiple channels. It has become critical for a hotel to be present across all devices and all channels. OTAs do a fantastic job of ensuring their presence across devices, the web, socia...
Pugs, Politics and More Content Marketing No-No’s for Hospitality Brands
Lure Agency | February 20, 2017
by Susan Tucker Let's face it; it's a dog eat dog world out there in digital marketing land. With more and more brands vying for the decreasing attention span of potential customers, it can be easy to lean on click-bait tactics for standing out. Like pugs. Or politics. Or any Kardashian-ish ploy to get people to look. But, these are all mistakes. Big, 'uge mistakes. If you've fallen victim to any of these content marketing traps, we're asking you to drop the keyboard, take a step back and get yourself back on track with these no-fail content marketing rules that are certain to help drive inbound sales, and your bottom line. CONTENT MARK...
4 Key Strategies to Shift Bookings from OTA to Direct – Part 1
Milestone | February 16, 2017
As OTAs increasingly use aggressive marketing techniques, hoteliers are at risk of losing a significant share of their total reservations to third parties. Hoteliers often cite the digital media advertising budget strength of OTAs as the primary reason for this shift. While the advertising budget strength of OTAs is noteworthy, the truth is that a substantial portion of the OTAs market share growth has been driven by organic search traffic. Robust website technology combined with extensive research on conversion techniques drive this growth. In addition, OTAs do an excellent job of search engine marketing and email marketing. The surpri...
Puzzle Partner Signs Hotel Technology Innovator hospitalityPulse™ as New Client
Puzzle Partner | February 15, 2017
Marketing agency focused exclusively on complex B2B initiatives for the travel and hospitality technology industry continues to expand roster of top-tier clients and strategic partnerships TORONTO, ON (February 15, 2017) – Leading B2B travel and hospitality technology marketing agency Puzzle Partner announced today that it has been named agency of record (AOR) for hospitalityPulse, the innovative hotel technology company based in Santa Cruz, California. Puzzle Partner will support hospitalityPulse through strategic and tactical marketing initiatives, including messaging, communications, public relations, and content development. A...
