Louisville, Kentucky Nearly Doubles Year-Over-Year Event Volume, Hits 94.9 Percent Growth in July
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Four Points by Sheraton Boston Logan Airport Hotel Gives Guests Real-Time Airline Flight Schedules
Four Points by Sheraton Boston Logan Airport Hotel | August 23, 2016
Flyte Systems®' Lobby Flight Information Display Shows Arrivals, Departures, Gates for Boston's Logan International Airport, Plus Doppler Radar for Travel Weather Updates CHICAGO, IL – August 23, 2016 – More than 80 percent of the guests staying at the Four Points by Sheraton Boston Logan Airport hotel travel through nearby Logan International Airport. General Manager, Michael Buddemeyer wanted to provide his traveling guests with an amenity they would value. "I previously opened a Hilton Garden Inn airport property that had a flight information display called FlyteBoard. It was a great amenity. When we purchased our Fou...
What’s Driving Guests to Make Their Travel Decisions?
Guestfolio | August 19, 2016
Recently Google published the Google Playbook for Travel — a detailed overview of the trends and learnings of consumer behaviour while booking and researching travel. Within this Playbook, Google looks in detail at micro-moments — points in time when people turn to their device with an intent to answer an immediate need. These micro-moments are fast becoming the basis of how we research, plan and make decisions on different aspects of our lives. Below I've outlined some of the key takeaways from Google's Playbook for Travel and pulled out some best practices for hotel marketers to capitalise on these micro-moments fo...
Is Your Hotel Marketing Strategy More Like Tinder or Match.Com?
Cory Falter | August 14, 2016
by Cory Falter The strategy for finding success in the hospitality industry and using online dating apps is strikingly similar (believe it or not). For example, when considering marketing strategies you want to attract, convert, delight, and ultimately have a customer forever, right? Well, the same can be said when you're looking for love – maybe not the forever part, but we'll get to that. Whether in business or love – it all boils down to what your goals are. Do you want someone who is going to go the distance with you? Or, simply a passing fling? We're thinking for business, you are looking for long term success. That's w...
3 Things Revenue Managers Can Learn From Psychologists
Tambourine | August 11, 2016
For most hoteliers, establishing rates is a rational, practical task based on analysis of the market and historical trends. But, your hotel's bottom line could be missing a key dimension when deciding on room rates: price psychology. Every hotelier must understand the psychological pricing factors that influence travelers when making purchase decisions. Getting smart about buyer behavior means healthy revenue and robust profit margins. A lot of research has been done on hotel pricing psychology and how it affects sales. This isn't about manipulating travelers into booking, but rather understanding how and why they book so you can adjust...
Holiday Inn Houston NE Bush Airport Hotel Opens with FlyteBoard to Maximize Travel Convenience
Flyte Systems | August 11, 2016
New Build Holiday Inn Offers Quiet Rooms, A-List Amenities, Plus Mercedes Benz Airport Shuttles and Airline Flight and Gate Information to Keep Guests on Schedule CHICAGO, IL – August 11, 2016 – Houston's newest hotel opened August 4 adjacent to George Bush Intercontinental Airport (IAH). The beautiful new Liya Investments, LP. property makes guest comfort a priority with 4-pane windows to ensure a restful stay, a state of the art fitness room with video screens and ear buds for a personalized workout, and a FlyteBoard real-time airline flight information display to let guests remain comfortably on property until their flig...
The Pines Resort Hits Major Milestone as Guests Introduce Over 100,000 Travelers to the Hotel with Flip.to
Flip.to | August 8, 2016
Advocacy platform drives revenue, marketing,and even off-season success for lakeside resort ORLANDO, FL — August 08, 2016 — Flip.to, the advocacy platform for hotels has attracted a massive audience of over 100,000 travelers for The Pines Resort in just the first year, while boosting the resort's brand with compelling, co-created stories from their guests. Lauri R., past guest at The Pines Resort A mountain lodge nestled the Sierra National Forest near Yosemite National Park, The Pines Resort launched Flip.to in August of 2015. The property has seen enormous success, reaching this major milestone in less than 12 months....
3 Ways to Overcome the Perception That OTAs Are Cheaper
Tambourine | August 4, 2016
It's all too easy to blame OTAs for your hotel's shrinking profits by pointing fingers at their costly commissions and frustrating policy of withholding customer contact information. But, in reality, the biggest battle you face isn't so much against the OTAs, but rather the mindset of OTA customers. The truth is, your profit margins are being squeezed because of the general public's assumption that OTAs offer the cheapest rates! According to a Tnooz survey, 75 percent of travelers between the ages of 18-64 believe that they can find the best hotel prices on an OTA. It's time to poke holes through this OTA myth and sway customer percept...
3 Big Reasons Hotels Need To Track Inbound Phone Calls
Tambourine | July 27, 2016
We all know how important it is to monitor data from digital marketing campaigns that boost hotel direct bookings. However, usually those analytics only track online activity and engagement. One of the best ways to bridge the gap between your online and offline marketing activities is by tracking your phone calls using simple new digital tracking technology. Travelers often want to know more about the experience they're about to embark on. And, they want to interact with someone on your hotel staff or reservation center to get the answers. This is especially true at resorts or destination properties, where it is extremely common for gue...
What The Rio Olympics Means For Your Hotel
Larry Mogelonsky | July 27, 2016
By Larry Mogelonsky, MBA, P. Eng. (www.lma.ca) Rio 2016 is upon us, and that means two solid weeks of having a reason to actually watch broadcast again instead of tuning in to Netflix or trying your luck at Pokemon Go. With the television landscape becoming increasingly fragmented by cable, satellite, social media and internet streaming options, reaching many people at once via traditional, 20th century media placement methods comes with its fair dose of anxiety. One interesting effect of this channel nichification is that large-scale events and compressions are now all the more precious. Think nationwide and world-sweeping live broadca...
The One Question That Terrifies Hotel Marketers
Tambourine | July 20, 2016
You're precise with your numbers. You're diligent and know where every cent of your hotel marketing budget is spent. Your owners and hotel asset managers decided to trust you with their investments and now rely on you to make the right decisions to turn the largest profit possible. However, there is one paralyzing question that can make even the most fastidious hotel marketer and general manager stammer nervously during an owner meeting: "How Much Do All of These OTA Bookings Actually Cost Us?" The truth is that this question is truly difficult to answer, and many hoteliers want to avoid it all together. But, it MUST be addressed as own...
Hampton Inn Des Moines Airport Provides Guests with InfoBoard Travel Convenience
Hampton Inn Des Moines-Airport | July 14, 2016
Guests Enjoy Access to Digital Signage Information on Area Attractions, Local Dining, Airline Flights and Current Traffic Status without Searching their Mobile CHICAGO, IL – July 14, 2016 – "Our guests love the convenience and it saves our front desk staff time they would be answering guests' questions," said Terry Landers, general manager of the Hampton Inn Des Moines Airport in Iowa. The property recently installed a touch screen InfoBoard digital signage display from Flyte Systems®. Flyte Systems is a division of Industrial Television Services (ITS), based in Chicago. ITS is a respected digital signage solutions comp...
How Boutique Hotels Win vs. Big Box Brands
Tambourine | July 13, 2016
In today's world, where travelers are willing to invest in whatever is remarkably authentic and local, boutique hotels are coming out on top. Comfortable tried-and-true hotel experiences offered by the world's largest brands aren't as appealing as they once were. Nor is their generic décor (meant to appease all tastes), predictable amenities, or restaurant menu of American "favorites." In fact, those familiar big brand experiences are now seen as mundane, and travelers (including business and "bleisure" travelers) are more than eager to break out of the boring. Travelers want to be immersed in the destination. They want to do, se...
“Oh Snap” – Why the Hospitality Industry Need to be on Snapchat
Cory Falter | July 13, 2016
by Cory Falter In the ever-changing world of social media there is a driving new force on the street that hoteliers shouldn't ignore, and that platform is Snapchat. What began as the "picture disappearing app" in the summer of 2011 from three Stanford students, has quickly become one of the most unique forms of story-telling a brand can use. In fact, that funny little yellow ghost icon is captivating millions of people every day, and is showing no signs of stopping. Should your hotel be utilizing Snapchat? If you've been searching for methods to reach the millennials (and the growing demographics beyond), then the answer is yes. SNAPCHA...
Three Secrets Your Hotel Booking Engine is Dying To Tell You
Tambourine | July 7, 2016
Your booking engine is more than a place of transaction or a page for your guests to check prices, room types and availability. Your hotel's booking environment also holds a goldmine of free data, but only if you take the time to unearth it. Sadly, most hotels aren't doing so. By taking the time to dig deeper to find this smart data, you'll take massive strides to outpace your comp set in the battle for bookings and profits. Here are three pieces of revenue-generating data trapped inside your hotel booking engine: 1. Unconstrained Demand Your revenue management team uses this term to describe the quantity of rooms that could be sold if ...
How Hotels Make Their OTA Addiction Worse
Tambourine | July 6, 2016
The cycle of OTA dependence is all too real and aggravating. But, it's time to face the facts. fault, not the OTA's, if an OTA-driven guest doesn't come back and book direct the next time around. Some hoteliers are dropping their pitchforks and getting smart about their relationships with OTAs by leveraging them as a customer acquisition tool. We agree with this approach. It's time to embrace OTAs as a channel (albeit an expensive one) that gets new business in the door. But once that OTA guest checks in, it's now up to you and your staff to make an extraordinary impression on them to keep them loyal from that stay forward. In other wor...
Making Your Hotel the Go-To Resource for Meetings and Events Planners
Tambourine | July 1, 2016
How to position your hotel as the authority for meetings and events in your destination. Every hotel wants a piece of the meetings and conference market. In just a few days, one conference can generate hundreds of room nights, cause revenue from ancillary outlets to skyrocket, and jumpstart hundreds of attendees' return visits. The competition can get intense, with planners first selecting a destination, conducting site visits of various hotels, then creating a shortlist before finally deciding which venue to award their event contract to. Outshine your comp set and win meeting planners' trust from the very beginning by doing this one ...
Anatomy of an Email
Cendyn/One | June 28, 2016
Curate the guest experience with data and design Data is changing the foundations of hospitality marketing. With personalized content, hoteliers can now engage and nurture their guests like never before. As a result, they have a new way to increase satisfaction and cultivate loyalty to generate profitable revenue growth. In that respect, Marketing departments are realizing that audiences compiled from data have become one of their biggest assets. Audience segmentation is the key process that not only makes their data actionable but enables personalization. It allows marketers to change their approach from a pattern of interruption (e.g...
Why Digital Messaging is the Top Key to Loyalty for Travel Brands
OtherLevels | June 28, 2016
To earn customers' brand loyalty, even the largest global travel brands are willing to spend big. Case in point: Hilton ponied up an estimated $100,000 or more to license one of the best-known songs of all time, "(I can't Get No) Satisfaction" by the Rolling Stones, for use in a commercial compelling consumers to "stop clicking around" and visit the hotel's website first. While satisfaction is certainly key to loyalty, opportunities exist beyond splashy ad campaigns for most travel brands. Advertising drives awareness, but data powers engagement... and, ultimately, engagement drives loyalty. To cultivate high-...
3-Property Cove Haven Entertainment Resorts Grows Loyalty with Digital Alchemy’s Email Communications
Digital Alchemy | June 22, 2016
'Land of Love' Resorts Work With Digital Alchemy to Mine PMS Database for Guest Preference Emails that Combine Recognition with High Revenue June 22, 2016 – When East Coast couples need to decompress, many make the two-hour drive to one of Cove Haven Entertainment Resorts' three properties. The company's Pocono Palace, Cove Haven and Paradise Stream each have a lake-side fun outdoor feel. The couples-only properties offer guests a place to reconnect with year-round activities and evening entertainment in a romantic environment. The resorts are best known for their unique suites featuring the world famous heart-shaped whirlpool ba...
How to Prepare for Sales Success during Hospitality’s Golden Age
Softscribe Inc. | June 21, 2016
3-Step Process Can Increase Sales for Tech Vendors. New Orleans – June 21, 2016 – "Frankly, I think for the rest of our lives, all things being equal, are going to be fantastic in terms of what's going to happen in travel, tourism, and hospitality," Hilton Worldwide CEO Chris Nassetta told attendees at the 38th annual NYU International Hospitality Industry Investment Conference. It is a golden opportunity for tech providers. What are you doing about it? Many hotel companies will acquire new systems to grow. These include business intelligence, mobile solutions, all-in-one Property Management Systems, wayfinding, energy manag...
Flip.to Unveils Vision AI, Breaking New Ground for Hotels Reaching Travelers Worldwide Through Advocacy
Flip.to | June 20, 2016
Advocacy platform leads travel tech with innovative application of artificial intelligence ORLANDO, FL — June 20, 2016 — Flip.to has unveiled Vision AI, the newest layer of their advocacy platform that helps hotels reach a global audience of travelers perfect for their brand. This powerful new feature uses machine-based insights to let hotels better understand and effortlessly curate their vast, ever-growing library of guest-created content. This innovative use of artificial intelligence is the first of its kind in hotel tech. With Flip.to, hotels may now amplify their brand by delivering incredibly authentic, personal conte...
Father’s Day Lessons for Hotel Marketers
Tambourine | June 16, 2016
Dear old dad. We tested his patience. We emptied his wallet. We admired him and we feared him. While it is easy to give most credit to our moms for the timeless life lessons we adopted, dads deserve to be acknowledged for their own impact on our lives. In fact, their endless lectures to us have also turned out to be some pretty darn good hotel marketing advice! In honor of Father's Day, we're presenting our favorite 'dadisms' that prove that your pops – whether he knew it or not – has serious marketing chops. Here are our favorite, wise hotel marketing insights hidden behind your dad's most repeated quotes: Dad: As Long As Y...
Mobile Message Manager Tops Flyte Systems®’ Digital Signage Lineup at HITEC
Flyte Systems | June 16, 2016
At HITEC Visit Flyte Systems in Booth #1545 JUNE 20-23 at New Orleans' Ernest N. Morial Convention Center Flyte Systems Expands Product Offering Beyond Hotel Flight Information to Include Hotel EventDisplay, InfoBoard, Meeting Room Signage and Mixed-Use Building Directories CHICAGO, IL – June 16, 2016 – Flyte Systems tapped its parent company, Industrial Television Services (ITS), for an expanded product line of digital signage solutions for hospitality and related businesses. At HITEC in New Orleans, June 20 – 23, Flyte Systems will showcase a family of advanced display services that go beyond hotel flight informati...
Search and Hospitality Veterans to Deliver Strategies for Maximizing ROI in the Evolving Digital Marketing Landscape
Milestone | June 14, 2016
Santa Clara, CA, June 14, 2016 - Milestone announced that their 3rd Annual Digital Marketing Conference will be held in Chicago on July 25-26, 2016. Milestone's Digital Marketing Conference brings together a select group of digital marketing executives from the hospitality and retail industry. Attendees will have the opportunity to learn digital and search strategies rarely discussed in public forums, and engage with co-attendees that represent some of the best-in-class practitioners of digital strategies. The conference offers the opportunity to network with leaders in hospitality and search, and includes a diverse group of attendees i...
