Louisville, Kentucky Nearly Doubles Year-Over-Year Event Volume, Hits 94.9 Percent Growth in July
Knowland | August 21st, 2024
Nemacolin Woodlands Resort Taps Digital Alchemy for Personalized Online Guest Services
Digital Alchemy | August 12, 2015
Nemacolin Builds Online Guest Relationships with Digital Alchemy's Suite of Custom Communication Tools August 12, 2015 – Digital Alchemy, the leading provider of hospitality Customer Relationship Management, guest communications, and email marketing for hotels, announced Nemacolin Woodlands Resort, situated on 2,000 acres between Pittsburgh, PA and Baltimore, MD implemented its suite of online guest communication and digital marketing tools for hotels. Digital Alchemy drives revenue through dynamic personalized 2-way mobile messaging, guest communication, marketing, and guest feedback. Click here for information on Digital Alchemy. "...
Seven Tips to Improve your B2B Marketing – Part One
Jennifer Nagy & JLNPR Inc. | August 10, 2015
By Jennifer Nagy, President of JLNPR Inc. There are literally hundreds of articles on every hotel industry news source about how hotels can improve their marketing to potential guests, increase their ROI, secure more customers, etc. Unfortunately for vendors that are marketing their product or service to hotels, there is much less information available on effective B2B marketing tactics. That's where I come in... My agency specializes in PR and marketing for B2B travel technology companies so I'm here to share my top seven tips for more effective B2B marketing. (Keep in mind, these tips can also be implemented by suppliers offering othe...
Milestone Digital Marketing Conference: Evolving Digital Strategies for Hotel Direct Revenue Streams
Milestone Internet Marketing | July 28, 2015
SANTA CLARA, CA (July 28, 2015) – Milestone Internet Marketing announces the dates and agenda for their 2nd annual Digital Marketing Conference on September 14th and 15th at the Hyatt Regency Santa Clara. This one-of-a-kind and highly interactive conference will present today's most innovative digital marketing strategies, with hands-on learning experiences, to give hotels and businesses insight into the ever-evolving digital world. The conference is designed to help hoteliers understand major digital marketing trends that impact online revenue for their business, and how to drive online presence and competitiveness. The conferenc...
The Sherry-Netherland Relies on Digital Alchemy to Convey 5-Star Luxury with a Human Touch
Digital Alchemy | July 28, 2015
How Can Online Communications Convey White-Glove Service? With Stunning Visuals, Personal Messages and Digital Alchemy July 28, 2015 – The Sherry-Netherland is a Manhattan landmark and one of New York's most respected luxury hotels. On property it delivers a refined presence and personalized white-glove service. Online it relies on Digital Alchemy hotel email services to convey the same personalized presence with a human touch. Digital Alchemy is the leading provider of hospitality Customer Relationship Management, guest communications and digital marketing for hotels. "The Sherry-Netherland, known as 'The Sherry' to its guests, provi...
9 Best Practices for Hotel Content Marketing Strategy
Shoofly Copywriting | July 23, 2015
Creating great content for your hotel and posting it to your social media pages doesn't necessarily mean that potential guests are engaging with it...or even seeing it. That's why it is so important to have a plan. Travel has almost limitless potential for content, but understanding how and where to share it is a huge factor in how successful it will be. Think of it like this: If your website is your hotel's front door, then your blog and social media channels are your lobby. It's that comfortable spot where stories are told, questions are answered, ideas are shared...and trust is built. So, how do you build that sense of comfort and tr...
Integrated Hospitality Marketing App Provides Superior Customization, Increased RevPAR
Fuel | July 22, 2015
MYRTLE BEACH, S.C., July 22, 2015 – Travellers today want a mobile tool that creates a simple and efficient way to find and book vacations. In fact, TripAdvisor reported about 42 percent of travellers are currently using their phones to plan or book a trip with another 34 percent looking for other features such as mobile check in and the ability to upgrade their stays from their devices. To address this growing trend, Fuel, the travel and tourism industry experts on a mission to simplify hotel marketing, has launched Guest Express, a simple and effective guest experience and marketing app for the hospitality industry. The app is desig...
Guests Introduce Mission Point Resort to 120,000 Social Connections in 3 Months with Flip.to
Flip.to | July 16, 2015
Platform a natural fit for generational travel destination resort ORLANDO, FL — July 16, 2015 — Mission Point Resort, an immersive getaway on Mackinac Island in Michigan, has tapped the Flip.to brand advocacy platform to reach a massive new audience of future guests and drive direct bookings. Since launch in April, Flip.to for Mission Point Resort has been an immediate success. More than a third of their guests have advocated on behalf of the resort, sharing to over 120,000 friends, family and colleagues in just three months. In doing so, Mission Point has reached an audience ten times that of their already expansive Facebook netwo...
Milestone Receives “Best in Class” Honor from IMA Awards
Milestone Internet Marketing | July 16, 2015
Milestone Internet Marketing, hospitality industry's leading provider in digital marketing, won the highest honor possible with a Best in Class award for websites at the recently announced Interactive Media Awards (IMA). The Best in Class awards are the highest honor bestowed by the Interactive Media Awards; they represent the very best in planning, execution and overall professionalism. In order to win this award level, the website had to successfully pass through a comprehensive judging process, achieving very high marks in each of the judging criteria - an achievement only a fraction of sites in the IMA competition earn each year. Th...
Regatta Travel Solutions’ New Packaging System for DMOs is a Game Changer
Regatta Travel Solutions Inc. | July 14, 2015
Charlottesville, Virginia (July 14, 2015) – Regatta Travel Solutions is heading to the Annual DMAI convention in Austin, Texas to officially launch its highly anticipated dynamic packaging system for DMOs (Destination Marketing Organizations). The system allows DMOs to create destination-wide packages, bundling a hotel room with attractions highlighting the exciting features that their destination has to offer and saving the consumer money in the process. Regatta has experienced growing demand for its hotel booking engine since it launched six years ago, powering hotel chains, independent hotels, and more than 45 DMOs around the w...
Leading Hospitality Marketing Firm Boyd Tamney Cross Re-brands as BTC
BTC | July 9, 2015
President Tom Cancelmo is named CEO WAYNE, Pa. – July 9, 2015 – Boyd Tamney Cross, a leading hospitality marketing & communications firm, announces the appointment of Tom Cancelmo, the company's president, to CEO, as well as its re-branding to BTC. For more than 30 years, BTC has specialized in serving high-end hospitality clients throughout the United States and Caribbean, from New England and the Mid-Atlantic region to Florida, California, and Aruba. "We intend to build on our company's legacy of creating and strengthening the brands of luxury resorts, urban and boutique hotels, historic properties, and others in the hospitali...
HeBStrategy: Q3 2015 Hospitality Digital Technology & Marketing Strategy Whitepaper Now Available
HeBS Digital | July 6, 2015
HeBS Digital's latest white paper recaps the biggest hospitality technology and digital marketing news of the past quarter, while looking forward to emerging trends. From HTML5 banners to the new frontier of email marketing to a look ahead to 2016 budgeting season, this edition of the HeBStrategy series covers an array of topics. New York, NY (July 6, 2015) – Now available for download, the HeBStrategy Q3 2015 Edition serves as a guide to hospitality digital marketing, providing a comprehensive overview of what happened in Q2 and what's about to happen in Q3 and beyond. With real-life use cases pulled directly from HeBS Digital's cli...
Nickelodeon Suites Resort Expands Family Markets with Digital Alchemy Email, Social Media
Digital Alchemy | June 30, 2015
What Is the Result of a 10-Year Marketing Partnership? Millions in Revenue, Thousands of Slimings June 30, 2015 – When is green slime a major selling point for a property's most valued market? At Nickelodeon Suites Resort, the "official SLIME hotel" of Orlando, Florida. SpongeBob, Teenage Mutant Ninja Turtles, and an activity list that reads like kid heaven keep families returning to the "wild, wacky" destination resort. But, marketing is serious business at the Nickelodeon Suites Resort, aka the Nick Hotel. Its digital marketing for hotels ensures its whimsical style of family fun stays on guests' radar between visits. Email and soci...
Flip.to Partners with In1 Solutions to Help Hotels Win Direct Bookings and Massive ROI
Flip.to | June 30, 2015
Partnership weaves advocacy into seamless guest experience for hotels in the UK, Ireland & South Africa ORLANDO, FL — June 30, 2015 — Flip.to, the brand advocacy platform that helps hotels earn new guests, today announced their strategic partnership with In1 Solutions, a leading provider of hotel booking engines, multi-channel digital marketing, and integrated online distribution services for hotels in the global market. Hoteliers in the United Kingdom, Ireland and South Africa using In1's comprehensive booking engine in tandem with Flip.to are now able to reach an entirely new channel of guests with advocacy. This integration i...
Tech Industry Leaves Many Hotels Suffering as it Out Paces Their Change
Wired Media | June 29, 2015
The past 15 years has seen the invention of the original iPod through to the iWatch, self-driving cars, home help robots and 3-D printers. The future is here, but many hotels are failing to keep up with the pace with more than 26% of hotel and bed & breakfast establishments unable to book guests online, according to the latest Travel & Tourism Survey. Despite the lack of uptake in the hospitality sector, online business is booming for those able to provide an online offering. 50% of operators in the hotel and bed & breakfast industry reported a year-on-year increase in online bookings and mobile restaurant bookings have incr...
TravelClick Wins 9 Awards for Website Design at the 21st Annual Communicator Awards
TravelClick, Inc. | June 22, 2015
NEW YORK - June 22, 2015 - TravelClick, a global provider of innovative cloud-based solutions that enable hotels to grow revenue, has announced it has received nine Communicator Awards for excellence in digital marketing and website design. "We would like to congratulate our clients on this esteemed recognition and are delighted to share in their success," said Scott Koehler, Senior Vice President Product & Operations for TravelClick. "With more award wins for outstanding web development than any other developer for the hospitality industry, TravelClick continues to work with hotels to engage travelers worldwide through innovative d...
Vizergy Launches Social BuzzHub, Enhancing Comprehensive CMS Website Marketing System
June 15, 2015
See how hotels use word of mouth marketing to benefit their bottom line Jacksonville, Fla. -- (June 15, 2015) Vizergy - Digital Travel Marketing, the hospitality industry's leading provider of website design and digital marketing programs, is proud to launch social media management updates to their first-in-class CMS Hotel Web Management Platform. The innovative module, Social BuzzHub, integrated with Vizergy's Cloud CMS provides social management and workflow controls to ensure hoteliers have a single system to manage digital marketing efforts. Travel planning has fundamentally changed because of social media and mobile marketing. Ever...
Mobile, Brands, Hotel Tech Insights!
Softscribe Inc. | June 11, 2015
What tech stories do hoteliers read? Softscribe Inc. reports. Atlanta - June 11, 2015 - Softscribe Inc., an award winning Atlanta-based technology public relations firm, will attend the 43rd annual HITEC conference, June 15 to 18 in Austin, Texas, with a group of its best-in-class technology company clients. "Of the almost 100 benefit-oriented press releases and stories we created for our clients since last year's HITEC, hoteliers most read the pieces about mobile, brands and technology insights," said Julie Keyser-Squires, CEO of Softscribe Inc. "Hoteliers are eager to learn about the technology their guests demand, ...
Flip.to Unveils the Right Approach to “Social” for Hotels
Flip.to | June 3, 2015
New website highlights features and impact of the advocacy platform ORLANDO, FL - June 3, 2015 - As Flip.to continues to unveil new layers of the advocacy platform for hotels, its impact is changing the landscape of social for hotels worldwide. As social media matures, challenges in the ability to see measurable results and the limitations implemented by many of the large networks have made it even more difficult for hotels to stay relevant. Flip.to is helping hotels be "social" in a way that's natural, with significant, measurable ROI. Being "social" revolves around the idea of people sharing personal experiences with friends and famil...
Flyte Systems Launches 3 New Revenue Generating Guest Service Solutions at HITEC
Flyte Systems | June 3, 2015
At HITEC Visit Flyte Systems in Booth # 1637 June 15 to 18 at the Austin Convention Center How Does Digital Signage Boost a Property's Bottom Line? EventDisplay, AmenityBoard, and EventChannel Combine Practical Travel Info with Tempting Special Offers CHICAGO, IL – June 3, 2015 – Flyte Systems, a division of ITS, will arrive at HITEC 2015 with three new digital signage solutions to improve guest service and increase property revenue. Hotel operators at HITEC will get the first look at EventDisplay and AmenityBoard. These affordable, high-definition flat panel displays present property events and way finding combined with a hotel's ...
Milestone Launches NAPtune™ Local Listings Management Cloud-based Software for Hospitality Industry
Milestone Internet Marketing | May 20, 2015
SANTA CLARA, CA: May 20, 2015 - Milestone Internet Marketing, leader in hospitality digital marketing software and services, announced the release of NAPtune, a SaaS-based local listings management solution for the hospitality industry. NAPtune allows any location-based business, including hotels and restaurants, to manage their local business listings across the digital ecosystem in a single interface. Accuracy and consistency of business information, especially URL, Name, Address, and Phone Number (NAP), across the local and social ecosystem is key to having a business rank on search engine local results pages. This short NAPtune prod...
Using Travel Reviews In Your Hotel’s Content Strategy
TrustYou | May 15, 2015
By Margaret Ady May 15, 2105 Have a look at any hotel marketing strategy, and the words content marketing will appear with almost 100% certainty. In 2015, content marketing is virtually synonymous with SEO. This is largely because traditional optimization techniques like keyword-rich copy and link building are now ubiquitous. Otherwise put, the search engines have had to up their algorithm game in order to return quality results since most companies finally got in on SEO. So now Google values new kinds of content when ranking websites—the kind that is traveler created, the kind that is earned, quite possibly the kind that is posted on...
Sabre Launches SynXis Booking Engine In-Context Suite, a Digital Retailing Solution For Hotels
Sabre Corporation | May 7, 2015
An Industry-First, New solution will help hotels increase online booking revenue while seamlessly guiding travelers to create the unique hotel experience they want SOUTHLAKE, Texas - May 7, 2015 - Sabre Corporation (Nasdaq: SABR) announced today the launch of the SynXis Booking Engine in-context suite, a first-of-its-kind digital retailing solution to help hoteliers optimize their direct distribution channel - and provide travelers with new booking options to unlock the unique hotel experience that is right for them. By integrating intelligent booking capabilities throughout the hotel's website, the in-context suite will drive better co...
Mom Knows Best: Hotel Marketing Lessons from Your Mother
Dave Spector | May 6, 2015
Back by popular demand, we've updated one of our most popular posts from last year! Could Mom be the best hotel marketer ever? Quite possibly! All throughout your childhood, she recoiled at the sight of your dirty room. She questioned your questionable friends. Her never-ending nagging was enough to keep our eyes rolling for years. But guess what? Turns out her sage, maternal advice is completely applicable to your work as hotel marketers. Check out the hotel marketing advice hidden inside your mom's favorite sayings... proving again that mother knows best: Mom: "If your friends jumped off a bridge, would you jump too?" Hidden Hotel Mar...
Seven Tips to Improve your B2B Marketing – Part One
JLNPR Inc. | May 6, 2015
By Jennifer Nagy There are literally hundreds of articles on every hotel industry news source about how hotels can improve their marketing to potential guests, increase their ROI, secure more customers, etc. Unfortunately for vendors that are marketing their product or service to hotels, there is much less information available on effective B2B marketing tactics. I'm here to share my top seven tips for more effective B2B marketing. (Keep in mind, these tips can also be implemented by suppliers offering other B2B products/services to hotels!) Part One of the article series offers tips on how to use public relations and content marketing ...
