A Case Study in Optimizing Length of Stay From Wellness Capex
Adam and Larry Mogelonsky | April 17th, 2024
Refreshing Hotel Fitness for 2024 With Mobility Training
Adam and Larry Mogelonsky | January 10th, 2024
Why Human Longevity Requires a Wellness Lifestyle Facilitated by Hotel Programs
Adam and Larry Mogelonsky | October 10, 2024
By Adam and Larry Mogelonsky As longevity researchers continue to explore the intricacies of how to ward off chronic disease, extend human life, and even reverse aging, one thing has become clear: there’s no single cure-all yet. We haven’t reached the point where a quick fix can turn back the biological clock by a decade (healthspan) or push the human lifespan beyond its current upper limit of around 125 years. While this lack of a magic solution frustrates some, it opens exciting opportunities for wellness hotels, as we’ll soon explore. Advanced treatments like induced pluripotent stem cell therapy, therapeutic peptides, targeted exe...
How an Independent Chicago Inn Built a Great Sleep Program
Adam and Larry Mogelonsky | October 2, 2024
By Adam and Larry Mogelonsky When we think of sleep tourism, our first thought may be one of elaborate, expensive, multi-night wellness retreats at some glitzy ultraluxury resort in a tropical paradise where getting a good night’s rest is all but an inevitability. Or perhaps you’re thinking of one of the new high-tech sleep chambers brimming with cameras, monitor sensors and algorithmic insights, like the 9h nine hours capsule hotels over in Japan. But setting up these programs need not be out of reach for your hotel, where this stellar example shows just how to do it right while also making it part of something far bigger. The Deer...
Tech-Enhanced Slumber: Why Hotels Are Investing in Sleep Innovations That Range From Affordable to Extravagant
Ivana Johnston | September 30, 2024
By Ivana Johnston, Co-founder and CEO of Puzzle Partner Ever noticed how a good night's sleep can make or break a trip? Well, the savviest hotels sure have. They’re not just fluffing pillows anymore; they’re pulling out all the stops, using the latest tech to ensure you get those much-needed Zs. The idea of sleep tourism is growing faster than you might think. According to HTF Market Intelligence, we're looking at an impressive growth of nearly 8%, adding over $400 billion by 2028. That's right—hotels worldwide are pulling out all the stops for our bedtime routines. Picture this: serene settings, cutting-edge sleep technology, a...
Gurney’s Montauk Resort & Seawater Spa Names Jasmine Warren as Director of Spa & Wellness
GURNEY’S MONTAUK RESORT & SEAWATER SPA | September 6, 2024
Montauk, NY – (September 6, 2024) – Gurney’s Montauk Resort & Seawater Spa is pleased to announce the appointment of Jasmine Warren as the new Director of Spa & Wellness. With over 13 years of experience in the luxury spa and wellness industry, Jasmine brings a wealth of expertise, passion, and innovative ideas to her new role. Jasmine has always had a deep love for the spa and wellness industry, which has driven her successful career in developing new business opportunities that foster significant growth and impact. Her focus on creating lasting brand loyalty and building meaningful relationships with wellness partners and c...
How Much Wellness Actually Impacts Hotel Revenue
Book4Time Inc. | August 26, 2024
With wellness tourism booming and more hotels and resorts implementing wellness programs, what does it all mean in terms of hotel revenue? The Wellness Real Estate Report 2024 by RLA Global, with statistical support from HotStats, offers some answers to this question. The report evaluates hotel performance in 2023 using data from P&L benchmarking company HotStats, which covers more than 11,000 hotels worldwide. Hotels are broken down into three categories: Major wellness: annual wellness and leisure revenue exceeds US$1 million or more than 10% of total hotel revenues. Minor wellness: annual wellness and leisure revenue is l...
Learning a Bit About Integrated Welltech
Adam and Larry Mogelonsky | August 7, 2024
By Adam and Larry Mogelonsky At HITEC 2024 this past June, one of us (Adam) gave a presentation on wellness technologies (‘welltech’), how they can help hotel organizations grow their businesses and how IT directors are instrumental in making this all happen through effective team management and merchandizing. One important step for all hoteliers is to first learn a bit about wellness and how the body works in order to know what’s right for your brand. For hotel technologists, our everyday jargon is the PMS, CRS, POS, IBE, CRM, BI, AI, ML, PCI, as well as financial KPIs to monitor like GOPPAR, GSS or CPOR. But there’s a whole other ...
Rethinking Menu Ingredients to Ramp Up Guest Nutrition
Adam and Larry Mogelonsky | July 17, 2024
By Adam and Larry Mogelonsky Food menus need to evolve in order to keep pace with the trends so that hotels can continue to attract diners and use their restaurants as a key draw for overnight guests. One of the trends is that menus are becoming healthier and healthier over time. Whether that’s adding vegan options, reducing the amount of deep-fried items or using better quality cooking oils – in particular, excluding harmful seed oils – the demand for healthier plates is there. Nowhere better emphasizes this than all the marketing hoi polloi around all the purported superfoods – acai, kale and all the fun, new adaptogenic mushr...
Inspiration for Meeting the Demand for Low-Sugar Desserts
Adam and Larry Mogelonsky | July 3, 2024
By Adam and Larry Mogelonsky In the past, dietary fat was considered the main culprit in weight gain. Today, however, popular nutritional trends such as keto and paleo diets emphasize low-carb and low-sugar regimens as the best methods for weight loss and maintaining insulin sensitivity. Refined or added sugar, in particular, is now seen as the primary dietary element to eliminate in order to achieve a wide array of health benefits. Emerging research even suggests that cutting out sugar could help prevent dementia-related diseases like Alzheimer’s, which is now colloquially referred to as ‘Type-3 Diabetes.’ Supporting this view is the...
2024 Wellness Real Estate Report by RLA Global in Collaboration With HotStats
June 17, 2024
Wellness Hotels Surge in Global Market, Upper Upscale Properties Lead Hotels with wellness amenities experienced notable revenue growth in 2023, with upper-upscale properties emerging as top performers, according to the latest Wellness Real Estate Report by RLA Global, published in collaboration with P & L benchmarking firm HotStats. Among the key findings were: Revenue Performance: Luxury hotels with comprehensive wellness offerings reported the highest Total Revenue Per Available Room (TRevPAR), achieving three times the TRevPAR of upper upscale hotels in 2023. However, upper upscale properties led in terms of both Average D...
Spa Revenue Management: The Art of Pricing Optimization for Spa Services
Cheryl Sott | June 12, 2024
Effective pricing strategies are the cornerstone of spa revenue management. While price controls are still largely a manual endeavor in the spa industry compared to the more sophisticated automated programs employed for hotel rooms and airline seats, there are a number of pricing levers including dynamic, real time, advance, and last-minute pricing strategies that can be used to build your spa revenue management program. Let’s explore. 1. Setting Competitive Spa Prices Spa Revenue Management begins with setting competitive prices that attract guests while ensuring profitability. For instance, you analyze the local market and determine th...
Wellness Floors as a Steppingstone for Enhanced Mixed Use Revenues
Adam and Larry Mogelonsky | June 12, 2024
By Adam and Larry Mogelonsky The core revenue stream for every hotel brand will always be heads in beds. But increasingly for luxury, premium and upscale properties, a strong reason to visit is required to convince customers to select you versus the competitor. With the OTAs, metasearch, short-term rentals and a litany of other travel resources, guests have near-endless optionality for accommodations. Your hotel must forge a striking identity, with the wellness industry now assuming a central role in a brand’s strategy for attracting guests and commanding above-market rates. Not just as a reason to visit to feed the rooms revenue ledger, ...
The Westin Bora Bora Resort & Spa Welcomes Aurélie Chiaffi as Complex Spa Director
The Westin Bora Bora Resort & Spa | June 5, 2024
Bora Bora, French Polynesia (June 5, 2024) – The Westin Bora Bora Resort & Spa, a premier resort opening this Summer 2024 in Bora Bora, today announced the appointment of Aurélie Chiaffi as Spa Director, overseeing both The Westin Bora Bora Resort & Spa and The St. Regis Bora Bora Resort. With over a decade of experience in hotel spas across French Polynesia, Aurélie Chiaffi brings a wealth of expertise and passion to her new role and will curate an array of treatments inspired by local Polynesian wellness traditions and modalities for the resort’s soon-to-open Heavenly Spa Bora Bora. “We are thrilled to welcome Complex S...
Sleep Tourism Now Mainstream With the Global Sleep Symposium at the Equinox Hotel
ADAM AND LARRY MOGELONSKY | June 5, 2024
By Adam Mogelonsky, Larry Mogelonsky Once you go down the wellness rabbit hole, there’s no going back. Living a healthy lifestyle has far too many advantages. You think more clearly; you have more energy; your mood improves; you’re happier; then you end up having better relationships and being more successful overall. We wellness folks can often forget, however, that not everyone shares the same mindset. Interest is growing, sure, but we need landmark news stories to emphasize this industry’s progression from niche to mainstream and the multi-trillion-dollar opportunity that awaits hospitality brands who anticipate the societal sh...
Fun Thoughts on How Wellness Can Be Aided by GenAI
Adam and Larry Mogelonsky | May 15, 2024
By Adam Mogelonsky, Larry Mogelonsky In the ever-evolving landscape of hospitality, the shiny new toy that is cutting-edge technologies will forever be promulgated as revolutionizing guest experiences and operational efficiency. One such technology that has garnered significant attention is generative AI (GenAI), led by the much-hyped-yet-actually-useful ChatGPT. While discussions abound regarding the transformative potential of AI for the far-off future, it's crucial, though, for seasoned hoteliers and industry executives to focus on practical applications that deliver tangible benefits here and now. One area where we can have some fun...
Onsite Culinary Experiences and Guest Transformation
Adam Mogelonsky, Larry Mogelonsky | April 24, 2024
For the purposes of the hospitality industry, transformative experiences refer to activities or encounters that not only provide immediate enjoyment but also leave individuals in a better state than they were before. This could include educational sessions, immersive interactions or engaging activities that promote personal growth or wellbeing. One area where this transformation is prominently being incorporated into hotel programming is through culinary experiences. Properties like the Four Seasons Resort Bali at Sayan offer cooking classes where guests can learn about traditional Balinese cuisine, while the Ritz-Carlton, Kyoto hosts tea ...
A Case Study in Optimizing Length of Stay From Wellness Capex
Adam and Larry Mogelonsky | April 17, 2024
By Adam Mogelonsky The word ‘optimization’ in today’s world implies the use of data and metrics for continuous business improvement, but it also implies making tradeoffs and devoting limited resources to certain goals ahead of others. For today’s hospitality world, we are confronted by so many data points, so many partners or siloed interests and so many different activities vying for our attention or capital. To make informed, strategic decisions that will unify various operations towards a common objective, hoteliers and owners must carefully pick the key performance indicators (KPIs) that they will optimize and prioritize. Wh...
Investing in Wellness Tourism: A Good Strategic Move for Hotels
Angelina Chang | April 12, 2024
By Angelina Chang In recent years, the hospitality industry has witnessed a significant shift towards prioritizing wellness tourism. This movement reflects a global trend towards slower living and self-care, highlighting the importance of holistic health for individuals of all ages and backgrounds. Wellness is defined by the “Global Wellness Institute” (GWI) as “the active pursuit of activities, choices, and lifestyles that leads to a state of holistic health.” As hotels navigate this evolving landscape, investing in wellness tourism emerges not only as a lucrative business strategy but also as a commitment to community well-being ...
Top Features To Consider in a Modern Spa Management Solution
Jacob K I | March 18, 2024
By Jacob K I Wellness and spa management software is one of the crucial elements in contemporary hospitality, especially with the rising number of global wellness travellers. Spa management software enables wellness services to be carried out more efficiently, building strong guest relationships through membership management. Gone are the days that managed appointments on paper and pen. Universal standards and quality assurance in spa management are better achieved through spa management systems. Despite the abundance of spa management solutions in the market, brands need to take several factors into account when investing in one; in ...
Hotel Water As a Wellness Amenity
Adam and Larry Mogelonsky | March 6, 2024
By Adam and Larry Mogelonsky A common expression is ‘you are what you eat’, but an asterisk here is ‘you are what you drink’. Besides only the narrowcast view of this as an alcohol-related issue, there’s an increasing focus on water quality and how contaminants affect health over long periods of time. With our own guiding adage that ‘as one does at home, one will expect at hotels’, heightened awareness for water quality will soon come to affect how guests perceive your in-room tap water, your restaurant’s water, your showerheads and whichever bottle supplier you’ve sourced. First, we need some background on the problem...
Arch Amenities Group Opens Newly Renovated 13,000-Square-Foot Privai Spa + Fitness Center at the Luxury Kimpton EPIC Hotel in Miami
Arch Amenities Group | January 18, 2024
ROCKVILLE, Maryland (Jan. 18, 2024) – Arch Amenities Group, a full-service, global provider of wellness, amenity management and meeting services for commercial and residential properties, hotels, private clubs and pools, today announced the opening of its first Privai Spa + Fitness Center in a hotel: the 411-room, luxury Kimpton EPIC Hotel in Miami. The 13,000-square-foot, newly renovated facility incorporates a 5,000-square-foot fitness and wellness center and features a full range of innovative and restorative spa treatments, Technogym fitness equipment, group and private classes, a Wellness Lounge and programs designed to deliver worl...
Ten Room Features to Help Guests With Insomnia Conditions
Adam and Larry Mogelonsky | January 17, 2024
By Adam Mogelonsky, Larry Mogelonsky Sleep tourism is in vogue and will be for quite some time because many travelers now value getting good sleep to prioritize their health and wellbeing. With that in mind, we can look beyond just some of the fancier amenities that hotels are developing and look more specifically at insomnia-like conditions with these ten features. With a big emphasis to start, both of us are not trained medical professionals. These ten features are ideas that we’ve come up with after reading extensively on the root causes of insomnia and how hotel guestrooms or hotel spaces can be redesigned in a value-engineered wa...
Refreshing Hotel Fitness for 2024 With Mobility Training
Adam and Larry Mogelonsky | January 10, 2024
By Adam and Larry Mogelonsky Last year, wellness debuted as the next big thing for hotels. Within the broader banner of ‘wellness’ is fitness and exercise, where most hotels have focused on getting new weightlifting equipment, buying new cardio machines, making their gyms accessible 24/7, setting up some sort of healthy food outlet, and then programming in yoga, Pilates, step or another form of group class. What’s perhaps missed in this conversation is the importance of mobility (or substitute this word with balance training or flexibility) and how it can change one’s outlook on fitness, movement and preventing joint pain. There...
Great Wolf Resorts Names Dr. Romie Mushtaq as Chief Wellness Officer
Great Wolf Resorts, Inc. | January 4, 2024
CHICAGO – (Jan. 4, 2024) – Great Wolf Resorts, Inc. appointed triple-board certified physician and noted neurologist, Dr. Romie Mushtaq, as the company’s first Chief Wellness Officer. Mushtaq, who is widely recognized by the name Dr. Romie, will help establish a wellness-focused foundation for Great Wolf that includes training materials, educational tools and specific programs to assist the company’s 10,000 Pack Members achieve their wellness pursuits and a better sense of mindfulness. Dr. Romie will utilize a data-driven approach to understand the needs of the company’s Pack Members both at the resort and corporate level...
Human Longevity Means Big Gains in Hotel Guest CLV
Adam and Larry Mogelonsky | January 3, 2024
By Adam Mogelonsky, Larry Mogelonsky At the start of 2023, many hospitality pundits and leading brands declared it the year of wellness. As we proceed into 2024, the trend isn’t going away. Far from it, the latest statistics from the Global Wellness Institute not only reveal this industry’s resilience (now at $5.6 trillion) but a promise of accelerating gains over the rest of the decade. The prospects of the growth of wellness not only mean more ways to differentiate hotel brands and upsell experiences to boost TRevPAR, but also living better and living longer. And with this potential boost to one’s longevity, there’s more years...
