PHOENIX, AZ — August 20, 2024 — Aligned Hospitality Management, a leading third-party hotel management company, has completed a rebrand of The Tuxon in Tuscon, AZ, formerly a Design Hotels property, into a voco by IHG. Now known as voco The Tuxon, this hotel is the first voco in Aligned’s portfolio.
The brand transition took just 90 days. The voco flag was chosen to bolster the hotel’s performance by attracting business travelers, especially those loyal to IHG, as the Tucson market has a solid corporate contribution.
The 112-key voco The Tuxon is located off the historic I-10 at 960 S Freeway, Tucson, AZ 85745. Local attractions include the Tucson Botanical Gardens, the Tucson Museum of Art, and Saguaro National Park. The building’s design echoes the motor lodges that once defined the American travel scene, blending vintage charm with modern amenities, such as walk-in rain showers, high-speed internet, and 50” 4K high-definition televisions with casting capabilities. The hotel also offers an outdoor pool and is pet-friendly.
“The Tuxon has a stellar reputation, and we were thrilled for the opportunity to elevate this property’s prior successes,” said Bryan Tubaugh, founder and CEO of Aligned Hospitality Management. “We were able to leverage Aligned’s expertise in the Tucson market and work in tandem with IHG to transition this hotel quickly and with minimal interruptions. We’re so excited to see how this change influences our business in the months and years to come.”
Aligned Hospitality Management’s commitment to excellence and personalized service has solidified its reputation as a premier hotel management partner. For more information about Aligned Hospitality Management and its growing portfolio, please visit alignedhm.com.
