ASPEN, Colo., Aug. 29, 2024— Aspen One, the parent company of Aspen Hospitality, Aspen Skiing Company, and Aspen Ventures is pleased to announce the appointment of Jeff Toscano as Chief Executive Officer of Aspen Hospitality. Toscano is a veteran hospitality leader perfectly suited to lead the next phase of Aspen Hospitality’s rapid growth. Toscano will join the team in a transition from current leader Alinio Azevedo starting on September 16th.
Jeff brings three decades of experience in the luxury lifestyle market and is known for his ability to create, manage, and scale a variety of assets. He has worked deeply with hotel management teams, ownership groups, and developers to innovate and execute unique premium hotel concepts and experiences. An entrepreneurial executive, Jeff has a proven track record of transforming organizations and growing properties into top-rated brands known for exceptional customer experiences and strong operational performance.
Toscano has experience leading at all levels—from his early days within properties, as a general manager of several hotels, to opening a number of hotels, to building and leading broad portfolios of assets. Most recently he served as EVP of Luxury & Lifestyle Hotels at Highgate. In that role Jeff managed the strategy and operations for 31 hotels with 8,000+ rooms, generating ~$1 billion in annual revenue. Jeff has also held executive roles at Hyatt Hotels Corporation, Davidson Hotels & Resorts, Two Roads Hospitality, Denihan Hospitality Group, and Starwood Hotels & Resorts. He has led a number of high-profile projects such as The Surrey NYC, The Beekman NYC, Ventana Big Sur, and Carmel Valley Ranch. Jeff holds a General Managers Program certification from Cornell University and a Bachelor of Science in Hospitality & Institutional Management from Purdue University.
“We are excited to welcome Jeff to the Aspen One family of companies and brands,” said Dave Tanner, CEO of Aspen One. “Jeff’s vision and leadership are precisely what Aspen Hospitality needs as we embark on the next chapter of this exciting journey. His extensive property and industry experience as well as his passion for delivering exceptional guest experiences and operational excellence align with Aspen One’s values and our long-term growth strategy. Importantly, we also want to thank Alinio Azevedo for his vision and dedication in building the Aspen Hospitality portfolio to where it is today and wish him well in his next endeavor.”
Toscano joins Aspen Hospitality at an exciting juncture, with several new properties under construction including the Limelight Boulder, Limelight Mammoth, and a new Nell property in New York City. Jeff’s expertise in fostering a culture of service, innovation, and collaboration will ensure the company’s success as it continues to lead the growth of the Aspen One portfolio.
“I am honored to join Aspen Hospitality and to have the opportunity to lead these amazing brands and properties,” said Jeff Toscano. “Aspen One’s reputation for delivering exceptional guest experiences is well known, and I am eager to work with such a talented team to build on that legacy and explore a range of new growth opportunities.”
