Award winning luxury hotel brand selects Groupize Platform for lead management, sales automation, pipeline visibility and increased conversions
Boston, MA, March 26, 2015 – Ayres Hotels knows the key to attracting, converting and retaining significant group business is to provide responsive, personalized attention. That’s why the upscale hotel group has partnered with Groupize Solutions, the leading provider of group booking and management technology for hotels, to launch the Groupize PRM (Pipeline Response Manager) for all 22 properties. The Groupize implementation coincides with the release their beautifully designed new website, replacing their RFP form with the dynamic Groupize GBE (Group Booking Engine).
Since 1984, Ayres Hotels has steadily expanded their collection to 22 custom boutique-style hotels in prime Southern California locations with a new resort and vineyard in the picturesque wine country of Paso Robles that opens in 2015. Ayres Suites Mission Viejo is the winner of a 2014 Orbitz Best in Stay Award for being a top-rated hotel in the city.
“Having a consistent, satisfied and engaged sales team in place is a huge advantage for independent hotels when it comes to winning more group business,” said Matt Hildebrandt-Winson, Corporate Director of Revenue and Marketing for Ayres Hotels. “By investing in tools to automate time-consuming tasks and manage group leads, we can respond faster to group inquiries – increasing conversions and revenue. Our managers and directors are able to focus on increasing sales and providing the exemplary service that our hotels are recognized for.”
Sales managers are in desperate need of tools that help them increase productivity and win more group business. Recent Groupize research shows that 70% of group demand goes directly to the property and 61% of sales managers spend 5-7 hours each day responding to unqualified emails. The powerful cloud-based Groupize PRM, integrated with the GBE, gives hotel sales managers an efficient way to communicate directly with group planners, understand their sales pipeline and send proposals in seconds. Custom reporting and centralized lead management is a breeze and triggered emails, escalations, notes, and more, are all handled within one intuitive platform. The PRM is mobile optimized so hotels can manage and respond to groups anytime, anywhere.
“Hotels that are improving the way they handle group business and embracing new technologies will benefit most from the predicted surge of group travel in 2015,” explains Charles de Gaspe Beaubien, CEO and President of Groupize. “We are thrilled to welcome Ayres Hotels as a client and are looking forward to helping them streamline their group operations and achieve their goals.”
Groupize recently announced a complimentary 90 day trial of Groupize Pages, their newest addition to the product suite. To sign up for the trial or view a video demo, visit groupizesolutions.com.
