June 8, 2015, Dallas, TX. B Hotels & Resorts has now expanded its partnership with UniFocus to include MEETINGScopeā¢. This fully customizable meeting planner solution will give the properties unique insight into the expectations, needs, and perceptions of the meeting/event planner. Chris Tompkins, COO of B Hotels & Resorts, says āOur brand is founded on establishing an emotional connection with every guest. That connection is totally based on someoneās feelings. Before making a decision on anything, the first question we asked ourselves is āWhat will the guest feel?'ā
āOne of the most desirable attributes for going with MEETINGScopeā¢ is that this platform allows our company the opportunity to ask [the] planners questions in our ābrand languageā. Additionally, the planners get to express and share their feelings in our brand language. We greatly appreciate that we can customize and change our survey questions which ultimately reinforces our brand.ā According to David Phillips, EVP Business Development of UniFocus, āMEETINGScopeā¢ has always been a successful tool in assisting organizations wanting to better gauge the needs of meeting/event planners and drive additional revenue. We are pleased that B Hotels & Resorts recognizes this value and has expanded our relationship.ā
