SYDNEY, Aug. 29, 2022 — Australia-based boutique ultra-luxury hotel platform Baillie Lodges has acquired a majority share in Chile’s esteemed Tierra Hotels (“Tierra”), whose intimate collection includes experiential luxury lodges in three of South America’s most extraordinary wilderness destinations.
Adventures abound for guests at Tierra’s trio of luxury lodges: Tierra Patagonia sits alongside craggy mountains and the glistening glacial Lake Sarmiento in Torres del Paine National Park, Tierra Atacama is set high in the northern desert of Chile, and Tierra Chiloé overlooks verdant pastures and dramatic coastline on Chiloé Island.
The acquisition builds on Baillie Lodges’ existing portfolio of properties in Australia, New Zealand and Canada, further solidifying the company as a leading global experiential luxury lodging brand. Following the acquisition, Baillie Lodges will own and operate ten extraordinary lodges across a range of highly sought-after destinations.
The new partnership officially commenced on August 27, following a long history of collaboration between the Baillie Lodges team and Tierra Hotels founder Miguel Purcell. The Purcell family – which has developed and successfully operated Tierra Hotels since 2008 – will retain an ownership stake in the portfolio, and the three properties will keep the highly regarded Tierra Hotels branding.
The Baillie Lodges and Tierra collections provide access to incredible natural attractions in extraordinary locations, paired with culturally rich experiences and intimate lodges that cater to a small number of guests and place architectural and interior design at the forefront. The properties share a commitment to the sustainability of the natural environment and surrounding communities in which they operate, offering guests an authentic encounter with nature.
“We are delighted to work with the Baillie Lodges team,” said Mr. Purcell. “We both take a personal approach to hospitality, customizing unique and enriching experiences for guests who are looking to explore the world in a meaningful, sustainable way.”
“This partnership is a natural fit for our companies and teams, and we look forward to sharing these wonderful new properties and experiences with our guests,” said Baillie Lodges Executive Chairman Michael Moret-Lalli. “Both brands share a vision for delivering exceptional, immersive experiences, and I am thrilled for our teams to join forces and continue exploring new frontiers in hospitality and leisure as the world gets back to traveling.”
Baillie Lodges intends to meaningfully invest in the Tierra properties to ensure they maintain their unique market position as pre-eminent boutique hotels in Chile. In addition, Baillie Lodges plans to expand the Tierra hotel platform in the years to come through acquisitions and new greenfield developments.
