(December 1, 2016 – Los Angeles, CA) David Siguaw has been appointed as the Director of Sales & Marketing at The St. Anthony, a Luxury Collection Hotel, San Antonio owned and operated by BC LYND. David is respectfully recognized in the hospitality industry as a sales and marketing leader and branding expert who spearheaded the rebranding of iconic properties such as the Eden Roc Renaissance Miami Beach, Hollywood Roosevelt Hotel, Highlands Inn Carmel, Lodge at Mountain Village Telluride, Le Meridian Beverly Hills (now SLS), and the Marriott Marina Del Rey.
In his new role as Director, David will be responsible for spearheading successful lifestyle and branding positioning tactics within the Entertainment and Lifestyle segments of the travel industry best-representing The St. Anthony team and the Luxury Collection Brand. The St. Anthony is an imperial hotel that has gone through a massive infusion of capital and renovation which has been a sweet-spot for David throughout his career. David was commissioned to re-position the property with his tenacious leadership qualities making him best suited to put yet another historic landmark property on the map. With big picture thinking, David plans to position The St. Anthony as a national and international treasure and the place to be seen by tapping into his expertise and relationships with various entertainment brands and celebrity clientele.
“The St. Anthony is the jewel of San Antonio and has such a rich history in this community. I plan to continue its legacy as both a top destination spot for travelers and locals that come by for the beautiful ambiance and top tier-entertainment.” – David Siguaw, Director of Sales & Marketing at The St. Anthony
David’s experience has spanned more than 20 years in the hotel and hospitality field. He brings a unique flare to the BC LYND team with his dynamic presence and creative vision. Known for his tough-as-nails approach to rejuvenating historic and landmark properties, Siguaw has utilized his contacts and relationships in the entertainment segments to establish and activate high profile properties. Some of the notable properties he has worked at include the Hollywood Roosevelt Hotel, for which he teamed with Amanda Demme and Dodd Mitchell to turn the faded landmark into one of Los Angeles’ most celebrated venues and hotels. Other “activations” include The Ambassador Hotel in Chicago, Le Meridian Beverly Hills the Marriott Marina Del Rey (within which he opened the hugely successful Glow outdoor lounge) and the Highlands Inn Park Hyatt in Carmel California, which became a Conde Nast Traveler top-rank hotel under his direction.
In his most recent role, of Sales and Marketing Director for Miami’s historic Eden Roc Renaissance Miami Beach, David was presented one of the most exciting and challenging properties to date. More than 60 years following the construction of the legendary Morris Lapidus landmark, and a $180 million renovation, Marriott’s Renaissance Hotels & Resorts group tapped Siguaw to re-establish the architectural masterpiece as an A-list resort and helped launch the first ever Elle Spa branded luxury spa. Year after year David Siguaw and the Renaissance team managed to increase sales and notoriety by enormous margins. The strategies and tactics attracted world renowned celebrities, athletes, musicians, philanthropists and high caliber events while driving a constant buzz through the press and media both nationally and internationally.
David plans to bring this same experience to the historical St. Anthony Hotel as he understands the value of history and combining it with a premiere luxury experience to ensure this property will be at the forefront in the minds of consumers and industry influencers.
“After completing the renovation of this historically acclaimed property, we wanted to bring someone on with the vision to cement The St. Anthony name in the present and future. We are excited to work together with David Siguaw and see his big ideas come to life to put us on the map in a larger scale.” – Clyde Johnson and Brandon Raney, BC Lynd Hospitality.
