LUCERNE, Switzerland, March 27, 2018 –Bettina Haeberle has been appointed to the new position of Area Director of Sales & Marketing for the Bürgenstock Selection that encompasses the new Bürgenstock Hotels & Resort Lake Lucerne, the Royal Savoy Hotel & Spa in Lausanne and the Hotel Schweizerhof Bern & THE SPA. In addition to directing sales and marketing campaigns and initiatives for the hospitality group, she will also oversee the sales offices and the public relations agencies in the U.S., UK, Germany, Middle East and Asia.
Ms. Haeberle will focus her efforts on the Bürgenstock Resort, Switzerland's newest luxury resort, which has 383 rooms in four hotels (the five-star superior Bürgenstock Hotel & Alpine Spa, the five-star Waldhotel Health & Medical Excellence, the four-star superior Palace Hotel & Conferences and the three-star Taverne 1879), a state-of-the-art medical center, 67 residences (57 apartments and 10 villas), 12 restaurants, lounges and bars, a 107,000 square-foot spa and wellness center, meeting space for 900 people, a nine-hole golf course and three championship tennis courts.
Most recently, Ms. Haeberle was Area Director of Operations, Continental Europe for the InterContinental Hotels Group (IHG) with responsibility for 105 hotels over three brands. Prior to that, she was Area Director of Sales, Germany & Central Europe tasked with increasing revenues across 14 hotels of two luxury brands with IHG. She began her career at Forte Hotels in Portugal and the UK, before moving on to Luxembourg, Slovenia, Tunisia, Poland, Hungary and Austria with Hyatt and InterContinental Hotels.
"Bettina has a strong track record in developing successful sales and marketing strategies to drive sales," explained Managing Director Bruno H. Schöpfer. "We know she will be a tremendous asset to our group," he said.
"As we are addressing different markets for our three properties and various segments for the Bürgenstock Resort, Bettina's deep experience will be invaluable as we target leisure guests, business travelers, the MICE market and consumers interested in the healthy and holistic aspects of the Waldhotel," said General Manager Robert P. Herr.
Ms. Haeberle graduated from HOSTA Hotel and Tourism School in Leysin, Switzerland. A German citizen, she speaks English, French and German. She is interested in interior design and in her spare time, enjoys sailing, golf, snowboarding.
For further information, please visit Bürgenstock Resort Lake Lucerne, email info@buergenstock.ch or call 011 41 41 612 6000.
