The German-based extended-stay hotel group will implement IDeaS G3 RMS in six locations to optimize cluster revenue management approach
LONDON—Sept. 8, 2021—IDeaS, a SAS company, the world’s leading provider of hotel revenue management software and services, announced today that Brera Serviced Apartments will implement IDeaS G3 Revenue Management System (RMS) at six of its extended-stay properties across Germany.
• An extended-stay solution – Brera Serviced Apartments sought an RMS that could maximize both shorter, week-long stays and longer, multiple-month bookings. After a thorough evaluation, the hospitality group determined only IDeaS had the solution for this business challenge.
• Automated, data-driven pricing – As travel demand rebounds, Brera Serviced Apartments required an RMS that can respond to the changing hospitality economy. G3 RMS will employ its dynamic price-yielding capabilities and Agile Rates functionality to maximize profits in a volatile industry.
• Precision forecasting – With a variation of short- and long-stay booking patterns and wide range of booking opportunities, Brera Serviced Apartments required accurate, data-driven, demand-based forecasting at both a segment and product level, a need G3 RMS is well-equipped to provide.
• A strategy for growth – As Brera Serviced Apartments continues to expand its portfolio of serviced apartments, IDeaS will help the group maintain the profitability and efficiency of its cluster revenue management approach.
Michael Kowalzik, managing director, Brera Serviced Apartments, said: “As we grew our portfolio of extended-stay properties, we knew we would need an advanced, automated solution to enable us to maintain our centralized approach to revenue management without sacrificing efficiency or profitability. IDeaS G3 RMS will enhance our cluster revenue management approach and help us ensure each and every booking—whether it’s a one week to three-month stay—is fully optimized.”
Cheryl Hawksworth, managing director, EMEA, IDeaS, said: “IDeaS is excited about partnering with Brera Serviced Apartments to deliver automated revenue management to ensure profit optimization across their portfolio. As travel demand increases and customers of Brera look for both short and extended-stay opportunities, Brera will be well-positioned to enjoy the automated benefits of IDeaS G3 RMS. We look forward to working with them closely as they continue to grow their business.”
