Aug. 20–South Florida hotel rates continued to show year-over-year improvement in July, though occupancy remained flat or increased only slightly, according to data released Tuesday.
According to a report from Smith Travel Research, the average daily rate in Miami-Dade was more than $144, an increase of more than 6 percent. Occupancy was relatively flat at 74.7 percent, declining less than half a percentage point compared to July of 2012. Per-room revenue increased 5.7 percent to $107.90.
In Broward, hotels were 72.2 percent full, an increase of 2.7 percentage points. Average daily rates were up more than 3 percent to $98.53, and revenue per available room jumped 6.1 percent to $71.18.
The Florida Keys were bustling: Hotel occupancy was 85.8 percent, an increase of one percentage point. Rates skyrocketed 12.8 percent to $218.62, and per-room revenue leapt to $187.51, a nearly 14 percent jump.
