Tel Aviv – August 13, 2018: Brown Hotels today announces its largest property to date, The Lighthouse, located in a towering and iconic Brutalist architecture-style property in Tel Aviv's thriving center and just a few blocks from the Mediterranean Sea, softly opening in September 2018.
The 100-room hotel will feature a range of high-style amenities, including two outdoor swimming pools (opening 2018/2019), two vibing cocktail bar/lounges, and a sprawling rooftop with an active line of events. The Lighthouse, which is in no way nautical, is not named for its aesthetic but rather for its desired effect: to be a source of energy and light in an revitalizing corner of Tel Aviv.
Brown Hotels is a rapidly-growing boutique hotel brand with roots in Tel Aviv, conceived by two native Israelis, Leon Avigad & Nitzan Perry with partner Nir Waizman. Their properties, which include four hotels in Tel Aviv, two in Jerusalem, and one in Croatia, are small, jewel-like hotels that pack a big design punch. The Lighthouse, by contrast, boldly explores a new sense of scale for the brand. The building alone, an iconic former office tower built in the Brutalist-influenced 1970's, towers over the Tel Aviv skyline and offers sweeping views of the White City and the Mediterranean Sea.
Inside, the hotel continues to think big, with two nightclubs, two pools, a full service gym and spa, a sprawling 18th-floor rooftop and a conference/banqueting center. Guests check in at a hybrid reception-bar area, where bartenders shake up cocktails for arriving guests, setting the tone for the experience that awaits.
"We are entering new territory with The Lighthouse; it's a high energy hotel with a big, thumping heartbeat," says Brown Hotels founder Leon Avigad. "We are creating a bit of a wonderland within its walls, where a certain young and fun-seeking guest with a fine pallet for design can find everything they're looking for.
Accommodations at The Lighthouse range from 22-27 square-meters, making them much more spacious than the average city room. Twelve terrace rooms offer expansive balconies with outdoor jacuzzis, made private by a natural fence of lush fauna. In a phase two of development, The Lighthouse will open another two floors, and an additional 60 guest rooms, bringing the total room count to 160.
Brown Hotels is known for its high design sensibility, and The Lighthouse is no different. Certain features, like the lobby's iconic Library seating area, are trademark Brown Hotels signatures.
Food and beverage is a priority at The Lighthouse, where guests will enjoy a fine dining experience at the hotel's 5th-floor dairy and fish restaurant, serving breakfast, lunch and an a-la cart dinner. The hotel will house the much-anticipated Haiku Bar which will serve craft cocktails and tapas style plates. A range of food and beverage offerings will also be made available in the hotel's banquet and conference complex that accommodates up to 400 people.
For more information about The Lighthouse, visit 
www.brownhotels.com/lighthouse.
