Phoenix, Arizona (February 16, 2024) As the hospitality industry in Latin America continues to see rapid growth, BWH Hotels is dedicated to expanding current offerings in the region through a series of new development projects in the pipeline. As a leading global hospitality company, BWH Hotels is comprised of three families of hotels – WorldHotels™, Best Western® Hotels & Resorts, and SureStay® Hotels. With properties all over the world, there are 19 brands across every chain scale segment, from economy to luxury, allowing BWH Hotels to strongly impact the hospitality sector in Latin America.
Industry projections indicate a growing demand for hotels in this region over the next several years. Mexico estimated 29,000 new hotel rooms were expected over the next four years. Similarly, Brazil leads Central and South America’s development pipeline with over 17,000 rooms expected by 2027, 14,000 rooms more than the next closest country, Peru.
Growth Within Best Western Hotels & Resorts
BWH Hotels is focused on being a strong driver of development in the region across its brands. From the traditional hotel brand, to extended stay or unique boutique and upscale options, the company currently offers 76 active properties within Latin America with 30 slated for development over the next two years. The global hospitality company recently added the first Aiden® in the region to its portfolio, Aiden by Best Western Black Hotel Boutique, in Mexico City, Mexico, which offers 70 comfortable guest rooms and suites, an on-site restaurant, fitness center, and rooftop with spectacular city views. In Chile, another Best Western was added near the Chilean Patagonia, Best Western Patagonia, a cozy property located close to Torres del Paine and surrounded by stunning natural landscapes. Most recently, the Best Western Salvador Hangar Aeroporto opened its doors on December 1 and offers 275 apartment-style rooms. The hotel is a part of the new Hangar Business Park complex, a project that consists of a multi-purpose business center with multiple hotels, 1,274 commercial business rooms, and 74 stores — signifying the growth in the area.
Looking ahead, BWH Hotels continues to introduce upcoming projects, specifically with one of the company’s upscale boutique brands, Aiden by Best Western. Aiden hotels feature unique, neighborhood-centric designs and offerings and allow guests to feel casual, cultured and in-the-know. Aiden hotels can be found in some of the top cities across the world and will soon debut its first hotels in Latin America beginning in 2024. Added to the property in Mexico City, the brand will open three additional hotels throughout the region, including a 55-room Aiden Quito in Ecuador’s most commercial area, a stylish 138-room Aiden Georgetown in Guyana set to open in the second quarter of 2024, and a 40-room Aiden in El Salvador, set to open in the fourth quarter of 2024.
Across other core and signature brands, BWH Hotels signed three additional hotels in Guyana. With recent attention on the country due to unparalleled oil sector expansion, these new properties are expected to open by 2026.
Expanding the WorldHotels Portfolio
WorldHotels provides a curated portfolio of some of the finest and most unique independent hotels and resorts around the world. WorldHotels’ four brands – Luxury, Elite, Crafted, and Distinctive, each provide a specific and authentic travel experience. With 160 upscale and luxury properties, the company’s growth in Latin America has been intentional. Hotel Madero, WorldHotels Elite located in Buenos Aires, Argentina, offers 197 rooms and 25 suites, a spa, on-site dining and meeting and event capabilities. With properties currently in Argentina, Brazil and Peru, WorldHotels will soon debut the first property in Mexico next year. Located in the popular area of Zapopan, Andares in Guadalajara and currently under construction, the forthcoming hotel will have 104 rooms and will be a welcome disrupter to the hospitality market. The opening is slated for 2025.
“BWH Hotels has always been passionate about growth and development in the Latin America region, which is an area that we believe is yet to be maximized in our portfolio,” said Ron Pohl, President of International Operations at BWH Hotels and President of WorldHotels. “Many factors go into these decisions, including identifying which countries and cities in which we are seeing the most demand, what brand makes the most sense for a specific market, whether a conversion or new construction is better suited for the owners and brands success. We are excited to see how the region continues to develop and are eager for BWH Hotels to be a driving force in Latin America.”
BWH Hotels operates out of a main Latin America office in Mexico City where development strategy occurs. BWH Hotels is proud to offer the Latin America market the best in global sales, marketing, and revenue management support in order to maximize profitability through valuable partnerships, award-winning marketing and loyalty programs and strategic agreements with major travel clients around the world. Each hotel has a dedicated revenue manager who is responsible for aligning corporate strategies to each hotel’s goals.
