NEW YORK (January 11, 2024) – Today, Conrad New York Midtown announced the appointment of Jimmy Sarfraz as the general manager of the 562-room, luxury property located in the heart of Manhattan. Boasting more than 15 years of experience in the hospitality industry and with Hilton, Sarfraz joins Conrad New York Midtown from San Jose, California, where he most recently led the successful rebrand and opening of Signia by Hilton San Jose. In his new role, Sarfraz will oversee all aspects of hotel operations from the guest experience to food and beverage.
Bringing multicultural and global experience within the hospitality industry, Sarfraz’s dynamic career has taken him across the world from London to Malta, to New York and Northern California. His specialized expertise includes leading new hotel infrastructure and transformative renovation projects across regional hotels. Prior to joining Conrad New York Midtown, he served as general manager for Signia by Hilton San Jose, where he played a pivotal role in driving plans for the reopening of the landmark hotel under the Hilton flag and Signia by Hilton’s first California hotel. Throughout his extensive career with Hilton, Sarfraz has excelled in managerial roles at various properties across the hospitality company including Conrad New York Downtown, Millennium Hilton New York Downtown, Hilton San Jose and Juniper Hotel Cupertino, Curio Collection by Hilton.
“I’m thrilled to return to New York City to lead an outstanding team at one of Hilton’s most coveted and sophisticated urban luxury properties,” said Sarfraz. “Conrad New York Midtown is an exceptional location for all types of travelers and I look forward to connecting with the team to implement focused and effective strategies to continue elevating the property’s curated offerings and exceptional service that will continue to surprise and delight guests through every aspect of their stay.”
Located in the heart of Manhattan, the luxurious Conrad New York Midtown offers discerning travelers a uniquely spacious and innately residential retreat. The 562 luxury accommodations include spacious suites and striking views. This property features a curated art program, a 1,500 sq. ft. fitness center, 6,000 sq. ft. of flexible function space and Dabble, an all-day location for light fare and classic cocktails, located off the lobby. Set on a quiet side street just steps away from Central Park, the hotel is surrounded by the best of New York City, including Rockefeller Center, MoMA and the Theater District. The hotel was ranked by Condé Nast Traveler as one of the top hotels in NYC.
Conrad New York Midtown is located at 151 W 54th St, New York, NY 10019. For more information or to make reservations, please visit Conrad New York Midtown or call +1 212 307 5000.
Read more about Conrad Hotels & Resorts at Stories from Hilton.
