NEWTON, MA [July 19, 2024] – Sonesta International Hotels Corporation (Sonesta) today announced the opening of Costa Sur Resort, Classico Collection by Sonesta. The 206-room, upper-upscale property is located on a private beach overlooking the Pacific Ocean at Banderas Bay, south of Puerto Vallarta, Jalisco, Mexico. The resort sits atop a protected lagoon and is minutes away from local attractions, including The Malecón boardwalk, The Church of Our Lady of Guadalupe, Zona Romántica (Old Vallarta), and Rio Cuale Island.
“The opening of Costa Sur Resort, Classico Collection by Sonesta is significant for Sonesta as it is our first property in Mexico,” said Keith Pierce, Sonesta’s EVP and President Franchise & Development. “Operating as the second Classico, a soft brand launched in 2023, this hotel underscores Sonesta’s continued global expansion with a particular focus in the LATAM region and a spectacular new location at which our loyalty members can redeem Sonesta Travel Pass points.”
Classico, positioned in the upper-upscale segment, blends local authenticity with global appeal. Each Classico location has a distinct identity and offers signature local cuisine, traditional high-touch service and refined interiors. The result is a unique, inviting experience that welcomes guests to immerse themselves in each destination.
Costa Sur Resort, Classico Collection by Sonesta guests will be eligible to earn or redeem points as members of the award-winning Sonesta Travel Pass loyalty program.
