UIEvolution’s UIE ExperienceManager™ platform brings dynamic branding and marketing management to DIRECTV’s industry-leading hospitality solutions.
UIEvolution, a global leader in highly scalable connected device software platforms for Enterprise companies in the Hotel, Cruise, and Automotive industries, announced today a partnership with DIRECTV, one of the world’s leading providers of digital television entertainment, to integrate the company’s technology platform, UIE ExperienceManager™, with DIRECTV’s Residential Experience (DRE) and COM2000 products in the launch of Guest Welcome Screen PRO. DIRECTV is the national leader in entertainment solutions for hotels.
The inclusion of UIE ExperienceManager, the industry-leading hospitality platform for in-room digital entertainment, services and signage, to DIRECTV’s hospitality product offering gives hoteliers control in driving ROI and guest retention though a rich selection of features and business intelligence. The partnership positions DIRECTV to redefine the next-generation needs of hotel guests, providing the ability for hotel brands to deliver a consistent user interface and guest experience on in-room TVs across all of their properties, regardless of the DIRECTV Free to Guest technology installed. The fully branded, dynamically updated and engaging guest experience can be controlled at the brand and/or property level to give hotels the utmost flexibility in marketing, communication and interaction with their guests.
“DIRECTV has long been known for producing the best selection of programming and technology for delivering and viewing high-quality video on any device,” said Chris Ruff, CEO and president of UIEvolution. “By incorporating our technology platform in the DIRECTV network, together we can offer a highly differentiated and personalized in-room entertainment viewing experience. We are pleased to have been chosen by DIRECTV to provide this comprehensive solution to the industry.”
To continue delivering on its promise to bring the best in-room entertainment to hotels, DIRECTV has partnered with UIEvolution to combine the power of the UIE ExperienceManager platform with DIRECTV’s technology solutions and robust program offering to enable hotel brands and properties to enhance and extend personalized custom content to hotel guests.
“Guest Welcome Screen PRO gives a new level of sophistication to a hotel’s marketing and guest communication capabilities,” said Mike Wittrock, senior vice president of Sales for DIRECTV. “The integration of UIEvolution’s technology platform with DIRECTV’s DRE and COM2000 hospitality solutions gives hotels the ability to take control of the most valuable marketing and communications tool in the guest room – the TV – on a portfolio-wide scale, a capability that until now, has never been available to the hospitality market.”
