Dallas, TX — July 30, 2024 — Dreamscape Hospitality proudly announces the appointment of Christina Pedersen as Vice President of Sales and Marketing. In this role, Pedersen will oversee strategic initiatives to drive revenue growth and elevate the guest experience across Dreamscape’s diverse portfolio.
Pedersen brings over 25 years of unparalleled experience in the hospitality industry, showcasing expertise across many discipline areas and product verticals. Her impressive career is marked by a strong acumen for commercial services and topline revenue generation. Pedersen’s extensive background spans leadership roles in operations, sales, marketing, commercial strategy and asset management.
“It is an honor to welcome Christina Pedersen to the Dreamscape team,” says Adam Patenaude, president of Dreamscape Hospitality. “Her vast experience and proven track record of success in the hospitality industry will be invaluable as we continue to grow and innovate. With her strategic acumen and results-oriented mindset, she will undoubtedly drive our organization to new heights.”
In her most recent role as Vice President of Asset Management at NewcrestImage, Pedersen showcased her ability to diagnose key opportunity areas within markets and individual operations to drive performance and increase asset value. Prior to NewcrestImage, Pedersen spent six years with Aimbridge Hospitality in several leadership positions, including Vice President of Commercial Strategy.
“I’m thrilled to join this dynamic team at Dreamscape,” shared Pedersen. “I look forward to driving innovation and growth across our portfolio while always delivering exceptional experiences for our guests.”
