ORLANDO, FL – JULY 2014 – “Flip.to has helped Paradise Point not just get guests into rooms, but also into our spa, retail, and dining venues once they’re on property,” said Dana Flower, Assistant Director of Marketing for Paradise Point, Destination Hotels & Resorts’ 462-room spa resort on its own island in Mission Bay, San Diego. “Not only are we able to use Flip.to to drive ancillary revenue, which has a higher profit margin than rooms, but we can also use it to strategically funnel guests to the outlets that need the most support.” she continues. “For example, the guests who redeemed their certificate at the spa spent an average of five times the certificate amount.”
The recommendation of a guest who shares with their friends and family can reach hundreds, if not thousands, of people in a friendly, trusted way. Right at the point of booking, Flip.to turns guests into advocates for Paradise Point as they share with their network about their upcoming trip, making them an integral part of the hotel’s marketing force. Each of their friends then receives a custom experience when they visit the hotel’s website, enticing them to make a future booking at the hotel.
“Travelers look to their friends and family as the most trusted way to decide what to do on a trip. Flip.to is unique for its ability to convert current guests of a hotel into huge sources of referrals,” says Debi Moses, Senior Director of Sales for Flip.to. “For Paradise Point those referrals drove Flip.to guests to be excited about all that the property has to offer, driving more bookings and increasing ancillary revenues.”
Paradise Point Resort & Spa offers Four-Diamond San Diego lodging accommodations on a private 44-acre island tucked away on Mission Bay. The Southern California resort features 462 Balinese-influenced bungalow-style rooms, including 73 hotel suites.
To find out more about how Flip.to can help create a significant, measurable impact for your hotel, please get in touch with Debi Moses at dmoses@flip.to or visit www.flip.to.
