ORLANDO, FL – DECEMBER 2014 – As part of a new, impactful marketing strategy, The Beverly Hills Plaza Hotel & Spa implemented the brand advocate platform, Flip.to, and the impact was felt almost immediately.
“The Beverly Hills Plaza Hotel & Spa especially appeals to business as well as leisure travelers, so with Flip.to our business-focused incentive means more website visits for us, and almost 100 booked room nights in the past year. As a smaller hotel, that really makes a difference!” said Sai Yang, Director of Sales at Beverly Hills Plaza Hotel & Spa.
Flip.to taps into the massive reach of the current guests of the value-priced, all-suite hotel. When combined, that reach eclipses nearly any other marketing effort. By turning guests into advocates, The Beverly Hills introduces their brand to a new audience in a far more trusted way than traditional advertisements.
Flip.to then delivers a unique, personal experience to each one of their guest’s friends, relatives and colleagues and takes them down a path from strong initial brand connection to a future guest.
“Each hotel has a unique personality and value proposition. Flip.to is designed to amplify that in a way that feels natural,” said Debi Moses, Senior Director of Sales for Flip.to. “The Beverly Hills Plaza knows their customer and has made Flip.to a seamless part of their marketing strategy.”
To find out more about how Flip.to can help create a significant, measurable impact for your hotel, please get in touch with Debi Moses at dmoses@flip.to or visit www.flip.to.
