Fornova Anticipates Even Faster Growth and Product Adoption in the Second Half of 2016
LONDON and NEW YORK, June 16, 2016 – Fornova’s growth exploded in the first months of 2016, as its technology reached more than 15,000 hotels in 40 cities. Demand was strong for the company’s Supernova platform, which helps hotels understand their position in the online market, allocate their marketing spends more effectively and lower the cost of customer acquisition. Supernova is based on Fornova’s unique patented visual web analysis technologies for scanning, extracting and aggregating massive amounts of information from websites. Fornova now has more than 100 employees in offices in London, New York, Israel, and Ukraine. It recently opened a new office in Amsterdam to accommodate the accelerated growth in the number of European customers.
“We are very happy to acknowledge our rapid growth so far this year and recognize the amazing team that makes it possible,” said Dori Stein, Fornova’s CEO. “In the first five months of 2016, Fornova’s business has grown exponentially, as the hotel industry has embraced our web scanning technology and connectivity solutions. It is being recognized as an unmatched solution for regaining control of online sales, driving direct bookings and competing more effectively online. This is a tremendous moment for us, as we expand our offering to hotels across Europe and North America.”
Fornova offers a two-tiered suite of solutions for hotels:
- Its rate integrity and ranking tools allow hotels to collect and aggregate all the available information from the market, better understanding how hotels compete across the various online channels.
- Its marketing campaign management tools translate this data into actionable feeds facilitating connectivity to specific marketing channels that drive direct traffic. This helps optimize brand visibility online, efficiently drive traffic to hotel’s websites, improve occupancy where it’s needed, and close more direct bookings.
Offered as a single solution via an easy to use dashboard, the Supernova platform helps hotels optimize marketing spend.
Fornova’s solutions are already serving more than 15,000 hotels around the world, and have quickly been adopted by some of the hotel industry’s best-known brands, including Hilton, Premier Inn, NH Hotels and others. The technology has its roots in the company’s Goldenfeeds product, which helps drive conversion for dozens of the world’s top retail, fashion and mobile companies – including Nike, Nordstrom and Gucci.
For more information on Fornova, visit www.fornova.com.
